Summary:
Katie and Esther discuss the importance of brand. Founding stories, folklore and rumors all contribute to company histories. Did Steve Jobs live in a commune with apple trees? What was More Noyce? And you’ll never guess the story behind Nintendo. How do you get the “Apple” or “Google” name? It’s not what you think—in fact, some of these stories are stranger than fiction. (“That didn’t work so they opened a chain of LOVE HOTELS!!”)
