April 2011 Archives

Oscar de la Renta and Other CEOs

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 089 | Date: April 13, 2011

Building the Brand

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 089 | Date: April 13, 2011

What does it mean to be a Brand Ambassador and how do you become one? Katie talks about landing her gig with Nintendo, what it requires and why YOU would want this job too. (“If you’re doing the right things and you’re doing a good job, people will say good things about you.”)  

Susan Bennett - Ava Kitchen & Whiskey Bar

Interviewer: Esther Steinfeld | Guest: Susan Bennett | Episode: 089 | Date: April 13, 2011

Think you’d like to open and fabulous and trendy restaurant? Esther interviews Susan Bennett, Managing Partner of the Schiller Del Grande Restaurant Group, in their latest eatery. Susan’s says it’s the team approach, detailed planning and diversity within the group that makes great things happen. Oh, and there’s hard work and coincidence! (“We have to be incredibly flexible and able to spin on a dime.”)  

The BusinessMakers Overtime - Week of April 13, 2011

Interviewer: | Guest: | Episode: | Date: April 13, 2011

Katie and Esther are broadcasting from Schiller Del Grande Group’s latest success Ava Kitchen & Whiskey Bar. We have all the wacky business news you should know but don’t, an interview with Susan Bennett, and we’ll tell you how to become a Brand Ambassador. (“Oh no, another CEO gone wild?!”) 

Harry & David & Ford - Oh My!

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 088 | Date: April 06, 2011

Katie and Esther are back, broadcasting from the offices of Schipul The Web Marketing Co. In the news this week: Now in their 75th year, Harry & David is taking a surprising legal action; Ford has a new spokesperson—what, are they trying to save money?!; and the New York Times is making changes. You will LOVE our awesome new Links of the Week. (“He’s rude and lecherous and bright orange!”) 

Courtney Pemberton - Schipul

Interviewer: Katie Laird | Guest: Courtney Pemberton | Episode: 088 | Date: April 06, 2011

Think you might consider a career in Sales? Katie visits with a Schipul business development and sales professional who relates an interesting story about the roundabout way she used her strengths and passion to establish her own career path. Courtney believes her passion is actually a work ethic thing, but it has served her well and she is still pleased with the result. (“I kinda fell into sales because that’s the position that was available.”) 

Year-Round Gift-Giving

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 088 | Date: April 06, 2011

What makes it remarkable? What is appropriate for a business gift and why do we feel we must wait for a holiday or an excuse? How do you get the most impact? Why not send a gift to remember a non-holiday that is special to you or to them? There are so many ways to make your gift a standout. Katie and Esther talk about business gifts—good ideas and not so good. (“Crazy, giant, you-have-to-cut-with-a-huge-knife apples that you can only eat a piece or you’ll die.”) 

The BusinessMakers Overtime - Week of April 6, 2011

Interviewer: | Guest: | Episode: | Date: April 06, 2011

Katie and Esther are broadcasting from the offices of Schipul The Web Marketing Co.We have all the wacky business news you should know—but probably don’t. We’re also talking about gift-giving, and will visit with Courtney Pemberton, a passionate business development professional. (“Holey moley!”)