The Businessmakers Radio Show

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The New Face of Radio

Changing the Radio Business

Pat Fant

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Katie and John review Russ’ interview with Pat Fant, co-founder of RFC Media. RFC Media creates custom Internet radio stations for streaming online to promote a brand. A retailer can have their music mix broadcast through a retail store location and, if customers enjoy the mix, they can log onto the retailer’s website and continue listening. Could this be the new face of radio? Oooh, and we have a surprise musical guest. (“We really didn’t want it to get out!”)

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