The BusinessMakers Overtime - Week of September 8, 2010: Giving Back AND Making Money

Episode 059 originally broadcast on September 08, 2010

Katie and Esther are your hostesses with the mostesses and they are way too excited. We’ve got Snooki, Gucci and Freddy O’Pry of Massage Envy. And, we have great advice for what to say if someone asks what you do. (“DON’T say, ‘I have a start-up!’”)

eCommerce, Snooki & Ferrari

Katie and Esther are your hostesses with the mostesses and they are way too excited. In the news this week: The Internet is changing everything—is the Webster Dictionary going away too? Do you follow Jersey Shore’s Snooki? We have the scoop on pre-emptive product placement; you gotta hear this! The latest recall is from Ferrari; have you received your notice yet? (“Louis Vuitton is sending Gucci bags for her to vomit in.”)

Feel Better!

Katie and Esther interview Freddy O’Pry, regional franchise developer of Massage Envy properties in the Dallas and Houston regions. When Massage Envy began its expansion, opening 600 stores (the company employs more than 17,000 licensed therapists), many who were not working as therapists returned to the industry. It’s a great business concept and a fun place to work. Down economy? Not from where Massage Envy stands. Sales are up 24 percent. (“There’s a lot worse ways to make a living than to have people tell you what a wonderful experience they’ve had.”)

So, What DO You Do?

Katie and Esther ask the musical question: “What do you do?” Better have a good answer, because if you’re over the age of 20 in America, you ARE what you do. And, if you’re an entrepreneur or you have a start-up, you need a good answer. This is your big chance to enlist another supporter. We’ve got the best ideas right here. (“For an entrepreneur, that answer is even trickier.”)