September 2010 Archives

Food, Coed Butts & Other Wackiness

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 061 | Date: September 29, 2010

Katie and Esther are here with another swinging entrepreneur show about the wacky world of business. People are CRAZY and, yes, we ARE gonna talk about food. In the news this week: KFC is paying the big bucks to put ads on America’s coed butts. Everybody hates Walmart, but Walmart doesn’t seem to be noticing. And, what is happening to Randy Quaid? Joke’s on us—they’re squatting in Seattle too! (“I’ve never worn letters on my butt. I think I’m missing out.”)

Be Awesome at Everything

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 061 | Date: September 29, 2010

We wanna tell it; you wanna know it: How to be your best at everything! Katie and Esther are talking about maximum excellence as they review the six steps to make you better at whatever you’re doing as reported by the Harvard Business Review. (“Figure skating?! I was thinking more like MATH!”)

The BusinessMakers Overtime - Week of September 29, 2010

Interviewer: | Guest: | Episode: | Date: September 29, 2010

Katie and Esther are here with another swinging entrepreneur show about the wacky world of business. We’ve got what’s in the news. Then, we’ll talk about the Harvard Business Review and how to do everything better. (“Figure skating?! I was thinking more like MATH!”)

Burgers, Witches and Movie Popcorn

Interviewer: Katie Laird, John Whiteside | Guest: The BusinessMakers | Episode: 060 | Date: September 15, 2010

Katie and John are rocking out while Esther is gone. We got your relative business tidbits right here! In the news this week: a restaurant in Manhattan offers uber-geeky burgers in a very cool way. They’re trying to tax witches and fortunetellers in Romania?! What next? Yahoo Finance offers opinions on what’s overpriced; wanna hear the list? (“I have no life; these things matter to me!”)

The New Face of Radio

Interviewer: Russ Capper | Guest: Pat Fant | Episode: 060 | Date: September 15, 2010

Katie and John review Russ’ interview with Pat Fant, co-founder of RFC Media. RFC Media creates custom Internet radio stations for streaming online to promote a brand. A retailer can have their music mix broadcast through a retail store location and, if customers enjoy the mix, they can log onto the retailer’s website and continue listening. Could this be the new face of radio? Oooh, and we have a surprise musical guest. (“We really didn’t want it to get out!”)

Celebrity Endorsements

Interviewer: Katie Laird, John Whiteside | Guest: The BusinessMakers | Episode: 060 | Date: September 15, 2010

It’s easy money if you can the work, and who cares what people think when you’re famous anyway?! AAAURGH! What are they THINKING?! Dwight Yoakum’s Chicken Rings? Hulk Hogan’s Frozen Hulkster Cheeseburgers?! Jimmy Buffett margaritas makes perfect sense, but much too often, the endorsing celebrity and the endorsed product are far from the perfect fit. We’ve got some great examples of the not-so-perfect endorsements. (“Nothing like having a product that matches your hair!”)

The BusinessMakers Overtime - Week of September 15, 2010

Interviewer: | Guest: | Episode: | Date: September 15, 2010

Katie and John are rocking out while Esther is gone. We’ve got newsy business tidbits and attitude for celebrity endorsements. We review Russ’ interview with Pat Fant, co-founder of RFC Radio. (“Nothing like having a product that matches your hair!”)

eCommerce, Snooki & Ferrari

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 059 | Date: September 08, 2010

Katie and Esther are your hostesses with the mostesses and they are way too excited. In the news this week: The Internet is changing everything—is the Webster Dictionary going away too? Do you follow Jersey Shore’s Snooki? We have the scoop on pre-emptive product placement; you gotta hear this! The latest recall is from Ferrari; have you received your notice yet? (“Louis Vuitton is sending Gucci bags for her to vomit in.”)

Feel Better!

Interviewer: Katie Laird, Esther Steinfeld | Guest: Freddy O'Pry | Episode: 059 | Date: September 08, 2010

Katie and Esther interview Freddy O’Pry, regional franchise developer of Massage Envy properties in the Dallas and Houston regions. When Massage Envy began its expansion, opening 600 stores (the company employs more than 17,000 licensed therapists), many who were not working as therapists returned to the industry. It’s a great business concept and a fun place to work. Down economy? Not from where Massage Envy stands. Sales are up 24 percent. (“There’s a lot worse ways to make a living than to have people tell you what a wonderful experience they’ve had.”)

So, What DO You Do?

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 059 | Date: September 08, 2010

Katie and Esther ask the musical question: “What do you do?” Better have a good answer, because if you’re over the age of 20 in America, you ARE what you do. And, if you’re an entrepreneur or you have a start-up, you need a good answer. This is your big chance to enlist another supporter. We’ve got the best ideas right here. (“For an entrepreneur, that answer is even trickier.”)

Showing 1 - 10 of 15 Interviews | Page 1 of 2

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