Summary:
Designer Abby Larson had already sold a line of wedding invitations when she launched her wedding blog. Word spread like wildfire and, in six months flat, she knew she had a hit on her hands. Today she has seven fulltime employees, six more sales people and they’re getting 9 million page views a month. Relying on the experience of her previous wedding design operation, she had a better idea of the company she wanted to grow, and how she wanted to do it. Esther asks, ‘Could this be the wedding magazine of the future?’ (“Frankly, we work our tails off. We put all our time into this business.”)
