Esther: Welcome to the BusinessMakers Overtime Show heard here and online at theBusinessMakers.com. You're listening to your hosts Esther Steinfeld -

Katie: And Katie Laird.

Esther: We're hotter than an Emmy and cooler that a recall. The OT Show is your no holds barred look into the funkier side of business.

Katie: And that's right. We do dig the funky. (Laughter)

Esther: Yes we do.

Katie: This show's gonna cover some pretty cool stuff this week. We'll be chatting of the rise of the Experience Economy and some ways to amaze and engage your client base by bringing them into the action in Chapter 3. And then in Chapter 2 we'll be listening to Ken Price who is the very interesting Director of Passenger Revenue at Boeing, who's gonna talk about the 787 Dreamliner, which is of course the airplane of the future. (Laughter)

Esther: Oooo, the future.

Katie: But first, drum roll please.

Esther: Badadadadadadada. All done. Thanks. (Laughter)

Katie: (Laughter) We're gonna take a look into free enterprise land with our much beloved business week in review.

Esther: And we love it so.

Katie: We do. (Laughter)

Esther: So, there's some very interesting things happening in the news as always.

Katie: As always.

Esther: So as you may or may not know, I am a basketball girl. I love basketball, but I especially love the NCAA Tournament Championship. It is my favorite time of year and in fact, really what I miss most about college is actually skipping college to watch basketball from 11:00 in the morning to 10:00 at night.

Katie: But isn't that what the Internet's for at the office?

Esther: Ya know -

Katie: I mean oh no, nobody said that out loud. (Laughter)

Esther: I know. I actually was thinking about it but you know, I'm trying to be good, trying not to take up all the Broadband. So this is actually really interesting. There was an article that came out that said that the North Carolina Tar Heels who barely squeaked in to defend their title because they're the reigning champions from last year. They actually won the entire tournament.

Katie: Ahhh.

Esther: They're said to be the most valuable franchise of any college basketball team.

Katie: Wow.

Esther: Now that' pretty interesting and I was actually curious to know how they gauge that considering college teams can't be bought and sold on an open market. A and B, you cannot pay college athletes in any way, shape, or form. You cannot do endorsements. They cannot receive gifts. Nothing - nothing, nothing, nothing. So it's very - I mean they monitor this very closely. The NCAA is very strict about this. So I was wondering how they even measure the most profitable team -

Katie: Yeah, exactly.

Esther: - and how they do it is how much profit the team brought in over the year. So last year, the Tar Heels were actually Number 1, bringing in $17.7 million in revenue, which is pretty damn good.

Katie: Goodness!

Esther: This year, they're up 12 percent, bringing in $29 million.

Katie: Twenty-nine million!

Esther: It's pretty incredible huh.

Katie: And this is throughout the year. It's not like just during basketball season.

Esther: Right, but I believe it includes tournament time as well.

Katie: Okay.

Esther: Kind of like for the Super Bowl you know. If the team is in the Super Bowl, they count that money towards how much money the team brought in throughout the year.

Katie: Total, okay, okay.

Esther: If you don't make the playoffs, your amount's gonna be a lot less.

Katie: Okay, wow.

Esther: Yeah, it's pretty cool. And I mean this is a very exciting time of year. This is the time to go out and buy your college gear. This is great for underground printing I'm sure.

Katie: Oh my gosh, that's right. (Laughter)

Esther: Our guest from last week selling all those college t-shirts and stuff. I mean, I don't know if you're familiar with Tar Heel fans, but they're incredibly insane, incredibly rambunctious and loud and wild, and they never miss a game.

Katie: Wow.

Esther: I mean you basically have to claw your way into the stadium.

Katie: Okay. (Laughter)

Esther: It's brutal. There's a lottery on campus. You don't just get tickets.

Katie: Just cause you're a student doesn't mean that you're in. Oh my.

Esther: No. Oh no.

Katie: Okay.

Esther: Everybody wants to go to the game. I mean you're in North Carolina, what is there to do there -

Katie: (Laughter) Tu shay.

Esther: - besides go to a basketball game.

Katie: Tu shay. (Laughter)

Esther: Anyway, on to other news.

Katie: Okay, so let's take a step into my world because you said basketball and I heard basket and I was like, "What shiny whaaat?" (Laughter)

Esther: Like he-he!

Katie: And then I heard 29 million -

Esther: Then you fell asleep.

Katie: - and then I heard 29 million and I was back. I'm like, "Wow!" (Laughter) So Steve Jobs, definitely my top team player in my little geeky basketball world.

Esther: If you had a fantasy team, he'd be your pick.

Katie: He would be my captain, I don't even know.

Esther: (Laughter)

Katie: He would be that guy does good stuff.

Esther: Maybe your coach.

Katie: Yeah like, there we go, my coach. He'd be my quarterback in football. (Laughter) Whoo yeah.

Esther: I like talking about sports with you.

Katie: Mmm-you. (Laughter)

Esther: It's fun.

Katie: This is the only time I do, so I guess I like it with you too. (Laughter)

Esther: (Laughter)

Katie: So anyway, Steve Jobs - I don't know if you're familiar the fake Steve Jobs blog. Have you ever been on there?

Esther: I am. It's wonderful.

Katie: It is actually completely wonderful. The site is actually The Secret Diary of Steve Jobs and URL is fakesteve.net. And it's basically a blog that's written by someone that's not Steve Jobs, hence the fake Steve URL. So basically the writer of the fake Steve Jobs blog, Dan Lyons, he writes regular old blog posts about just things that he sees in the world as if he were Steve Jobs.

Esther: It's a first person account.

Katie: It's a first person account -

Esther: from the mind of Steve. It's like being John Malkovich kind of.

Katie: It's pretty awesome. I mean for instance, one of his more recent blog posts in the last few weeks is you know, Google Grows Ever More Obnoxious, and then there's this little scroll that has a machine gun with a little beret on it. And I mean it's absolutely hilarious. He is like this little sassy comedic writer and apparently Steve, the actual real Steve Jobs, thinks the blog is really, really funny. So talk about an unusual way for a celebrity and his fakester counterpart, they actually get along.

Esther: Yeah.

Katie: But now we learn that Dan Lyons is actually signing a television deal, so it's a film and TV network EPIX has signed Larry Charles, who's actually a Seinfeld writer to work with Dan Lyons, the author of The Diary of Steve Jobs to actually make this show about the fake Steve Jobs view on the world. Like tackling like issues -

Esther: Wow.

Katie: - of the day. I think it's gonna be -

Esther: What turtleneck to wear.

Katie: Exactly, ya know. Like what goes with a black turtleneck? Yeah, that kind of thing. So I mean there's no major news on the multimillion dollar contract. I can't believe there'll be a major, major contract. But I mean definitely an interesting turn in something that we usually see ending up in a lawsuit. You know, giant legal publicized battle and you know, people crying and going home. Now bloggers more and more -

Esther: Dude, Steve Jobs doesn't care.

Katie: They're out there. No he really -

Esther: He has more money than this guy will ever see in his entire life, -

Katie: Yes.

Esther: - so, what does he care?

Katie: And the thing is that the fake Steve Jobs blog is like, it's satirical, it's funny, but I don't know that there's been any instances where it's like really crossed the line. Like it's pretty amazing how accurate like the sentiment Steve actually has apparently to these topics that they cover, they're kind of "right on the nail" you know.

Esther: So what do you think about all of these Internet celebrities, Twitter celebrities, ending up getting these TV deals, these lucrative deals?

Katie: I think that this is sort of the new stomping ground. Like this is the new place to find talent. Like talent agents - and now, they're actually building a fan base.

Esther: They're mining this talent right from the source.

Katie: Completely, and talk about a much easier and cheaper way for television producers instead of going to a local talent agency, coming up with a concept. Here is a built-in audience, here's built-in content, built-in ready-to-go voice, and now they're gonna throw probably less money that they would at a normal celebrity. And I mean, it remains to be seen, how successful those shows are, but this is where it's going.

Esther: Yeah.

Katie: So I think I need to make my Twitter stream a lot more funny -

Esther: I know.

Katie: - and then maybe I can be on TV. (Laughter)

Esther: I know. They can make a show about us. It would be funny.

Katie: Exactly.

Esther: Just be eating cupcakes all day.

Katie: Yeah totally. (Laughter)

Esther: So in other news, Tiger Woods, they calculated how much money he lost. As you know, he's gonna be participating in the Masters again this year.

Katie: Wait what! He's going back to golf? Tiger Woods is going back to golf?

Esther: Aaaah, I know. It's so crazy.

Katie: Oh my gosh. (Laughter)

Esther: It's so crazy. So apparently, all this craziness that he got himself involved in cost him $50 million in endorsement deals.

Katie: Fifty million. I must say, because we're on radio and you can't actually see my face, my eyes are glazing over. I don't care!

Esther: (Laughter) Yeah, you look bored.

Katie: I don't care. I always thought that it was weird that Tiger Woods was shilling for watches 'cause he's golfer. I don't care, like I feel awful for his family, but I just - it's not my business, I don't care.

Esther: I never really cared that much about Tiger Woods to be perfectly honest. I feel like people are making this such a big deal, like he's some kind of "god".

Katie: He's a golfer!

Esther: He plays golf. Golf is so boring.

Katie: Golf is so boring! (Laughter)

Esther: Oh my gosh, have you ever tried to watch like on TV?

Katie: Yes. (Laughter)

Esther: It's amazing. Especially if you're in an airport and you're like in a Presidents Club. That's all that's ever on during gold season, whenever that it is.

Katie: Gosh! That's like watching bass fishing - competitive bass fishing.

Esther: Yes!

Katie: Like, "Can we get bait?"

Esther: I actually - when I interned for a television station, I had to edit some bass fishing.

Katie: (Laughter)

Esther: It's like, "There's a show for this?"

Katie: That surely must be like the "new guy" thing. You know like, "Oh my gosh, somebody's gotta do this. Well, get the intern," you know -

Esther: I know.

Katie: - get the new guy. (Laughter)

Esther: Mmm gosh. It's so boring. Golf is boring and Tiger Woods' story is totally tired. I'm sorry we talked about it.

Katie: Yes, absolutely, me too.

Esther: Fifty million to him is like nothing anyway.

Katie: Exactly. It's just a drop -

Esther: Yeah.

Katie: - so, I mean he's gonna be back and he's gonna be golfing and people are gonna come at his defense and blah, blah. I don't even care what I'm talking about now.

Esther: He's like the Billy Madison - what's the movie? Not Billy Madison - Happy Gilmore, thank you John. He's the Happy Gilmore. Controversial - people wanna see it, people are gonna come. He's probably gonna do wonders for his publicity.

Katie: And it completely is. He's gonna have bigger badder sponsors than ever I bet, and whatever.

Esther: I'm sorry, but I find it - I'm gonna say personally, I will speak for me personally. You will not find me sitting at home on an afternoon in April watching golf.

Katie: No. I will however go to the golf course, like if my dad is playing, because they have these really amazing inventions called drink carts -

Esther: Yes. (Laughter)

Katie: - so you get to sit out on the green and it's a beautiful day, the wind is rustling, nobody's bothering you, so you can play words with friends on your iPhone.

Esther: Nice.

Katie: And have a cold beer.

Esther: I like it.

Katie: And not as the essence of golf to me.

Esther: Yeah, you could do that by the pool with me anytime.

Katie: Cool. Sweet.

Esther: We don't have to be on a golf course. (Laughter)

Katie: Sweet. (Laughter)

Esther: Just remember that when you're trying to decide whether or not to make a trek out to the golf course. You go, "Mmm, I could just lay by the pool with Esther right now."

Katie: Exactly. (Laughter)

Esther: Do that exact same thing.

John: I'll bring the beer cart.

Esther: Whoo-hoo!

Katie: Pretty sure John will bring beer cart. (Laughter)

Esther: Actually you could bring one of those rolling - one of those golf carts that has a little motor and you could ride it in! Not golf cart, the cooler. Have you seen that thing?

Katie: No. (Laughter)

Esther: A cooler on wheels that has steering - that you can actually drive it over to us.

Katie: That would be pretty funny.

Esther: That would be sweet!

Katie: Yeah, you could be the Cabana boy John. (Laughter)

Esther: Okay. Well, I'm sorry if we offended anyone about golf. If you do care about Tiger Woods, please let us know. Well, actually don't.

Katie: (Laughter) We are haters.

Esther: Keep it to yourself, we don't care about him.

Katie: (Laughter) So that has been our Business Week in Review and perhaps we'll share some interesting stories on information that we get from Tiger Woods' PR people when they tweet us nasty things.

Esther: Yeah.

Katie: So you never know, you never know.

Esther: Yep.

Katie: It happens with Hummer, ya know, you never know. (Laughter)

Esther: Yep, that's right.

Katie: Coming up in Chapter 2, we are gonna listen to a great interview that Esther had with Ken Price, Director of Passenger Revenue at Boeing who is talking again about the airplane of the future.

Esther: The future!

Katie: I love saying that. (Laughter) You're listening to the BusinessMakers Overtime Show heard here and online at theBusinessMakers.com. See ya.