March 2010 Archives

Losing Money, Losing Property

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 036 | Date: March 31, 2010

Katie Laird and Esther Steinfeld are blasting your speakers as they dissect the funkier side of the week’s business news. In the news this week: Social Security is running out of money way ahead of schedule; Dubai World is restructuring $23.5 billion in debt; India can no longer lay claim to New Moore Island; and Subway is adding something new and exciting to its menu. (“Climate change sucks.”)

Marketing to Moms

Interviewer: Katie Laird | Guest: Ken Broom | Episode: 036 | Date: March 31, 2010

Katie visits with Ken Broom, director of sales and marketing for Great Wolf Lodge in Grapevine, TX. The resort is a 52-acre, indoor waterpark and hotel resort with year-round entertainment. Broom talks about Great Wolf’s 12 lodges located throughout the U.S. and Canada, his online marketing effort, and how he has changed his strategy to accommodate today’s vacation traveler. (“You cannot be afraid of learning what you are NOT doing right.”)

What’s in a Name?

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 036 | Date: March 31, 2010

Katie and Esther discuss the importance of brand. Founding stories, folklore and rumors all contribute to company histories. Did Steve Jobs live in a commune with apple trees? What was More Noyce? And you’ll never guess the story behind Nintendo. How do you get the “Apple” or “Google” name? It’s not what you think—in fact, some of these stories are stranger than fiction. (“That didn’t work so they opened a chain of LOVE HOTELS!!”)

Payroll Tax Compliance

Interviewer: Carl Kleimann | Guest: Carl Kleimann | Episode: 036 | Date: March 31, 2010

Payroll taxes are a huge source of revenue and the IRS takes them very seriously. You do NOT want the penalties that can result from being non-compliant in your payroll taxes. Carl Kleimann gives important details you need to know.

The BusinessMakers Overtime - Week of March 31, 2010

Interviewer: | Guest: | Episode: | Date: March 31, 2010

Katie Laird and Esther Steinfeld are blasting your speakers as they dissect the funkier side of the week’s business news. In the news: Social Security, Dubai World; New Moore Island; and Subway. (“Climate change sucks.”)

Inside Free Enterprise Land: Sports & Fakes

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 035 | Date: March 24, 2010

Katie Laird and Esther Steinfeld are hotter than an Emmy and cooler than a recall as they dissect the funkier side of the week’s business news. In the news: the NCAA Basketball Tournament—just how did the NCAA determine that the University of North Carolina Tar Heels is the nation’s most profitable college team? The fake Steve Jobs blog has a TV deal in the works—WHAT?!! Tiger had an affair, okay he had SEVERAL affairs; how much did it really cost him and who watches golf anyway? (“They are insane and incredibly rambunctious.”)

The Power of Passenger Preferences

Interviewer: Esther Steinfeld | Guest: Ken Price | Episode: 035 | Date: March 24, 2010

Ken Price was one of those kids who stopped to watch planes pass overhead. Today, he uses his 25 years of engineering, design and flight expertise in his position as director of passenger revenue for Boeing. Esther interviews the guy who is responsible for our “customer experience” when we fly. In this segment, he talks about passenger preferences and the amazing, new features added to Boeing’s most recent airplane design, the 787 Dream Liner. (“We looked at all of the things that your body doesn’t like about flying...”)

Amaze & Engage Your Customers

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 035 | Date: March 24, 2010

Katie and Esther discuss The Experience Economy and the wisdom of businesses that make an extra effort to be aware of their customers’ experience. It’s like Starbucks, where the baristas remember which coffee drink you prefer. It’s about whether you’re left on hold or are feeling well cared for. For many businesses, it’s critical; for an online company, customer experience is everything. (“It’s an experience to go there and you feel connected to their brand.”)

Defending Unemployment Claims

Interviewer: Carl Kleimann | Guest: Carl Kleimann | Episode: 035 | Date: March 24, 2010

As an employer, you should treat every unemployment claim as if it came out of your own pocket. Carl Kleimann explains important details about your obligations and requirements.

The BusinessMakers Overtime - Week of March 24, 2010

Interviewer: | Guest: | Episode: | Date: March 24, 2010

Katie Laird and Esther Steinfeld are hotter than an Emmy and cooler than a recall as they dissect the funkier side of the week’s business news. In the news: NCAA Basketball, a fake Steve Jobs blog and who watches golf anyway?! Then, Esther interviews Ken Price, director of passenger revenue for Boeing.

Showing 1 - 10 of 25 Interviews | Page 1 of 3

< Previous12 3 Next >