Katie: Welcome to the BusinessMakers Overtime Show heard here and online at theBusinessMakers.com/overtime. I'm your host Katie Laird, joined by our very awesome Producer -

John: John Whiteside. [Laughter]

Katie: John Whiteside! That's right, that is not Esther's voice nor her name. Esther is out and about doing her awesome PR guru thing, speaking in Florida this week.

John: Whoo!

Katie: We miss her horribly, but we shall soldier on together John. [Laughter]

John: [Laughter] I'll see what I can do.

Katie: So we've had a pretty awesome Show #47.

John: Wow.

Katie: Yeah, kind of hard to believe. We're gonna kick it off with a rousing round of business week in review news as always and then we're gonna take a look at a very exciting, at least to me, business jargon. And of course, I'm gonna be harassing you.

John: Oh no.

Katie: You must guess it John.

John: Hey, I got last week's.

Katie: You did! I'm really proud of you. You did, you did.

John: Yes; I had one-for-two. [Laughter]

Katie: And then we get to jump over to Esther's amazing interview with Jeffery Hayzlett, the former CMO of Kodak and the author of The Mirror Test. And then we're gonna round everything out in Chapter 3 with a special feature about technology advancing faster than us mesally consumers can keep up with.

John: And our paychecks.

Katie: Yeah, yeah. [Laughter]

John: You know, like my wallet. Whoo!

Katie: Whoo-hoo!

John: I'm a technology guy, but man!

Katie: I'm a technology girl and I am right there with ya. [Laughter] So I can't wait, it's gonna be a good show today. So let's jump into a bit of news that nobody in the world is talking about at all -

John: Oh yeah?

Katie: - which of course is the BP oil spill. Nobody's talking about that, right?

John: What, BP? I don't anything about this.

Katie: I know, right. There this company and they sell stuff, you know. [Laughter]

John: Oh okay.

Katie: Alright; so it's all over the news. We're hearing about it, we're hearing about it, we're hearing about. But I would just like to highlight something that I think is completely hilarious; and at this exact moment apparently 153,192 other people think it's hilarious too.

John: Wow!

Katie: And that is of course the fake BP parody Twitter account.

John: [Laughter] You had to figure something like this would come out.

Katie: Yeah completely.

John: You know. You have like serious stuff. You gotta laugh about it somehow or another.

Katie: Exactly; so basically what happened is a guy started a fake BP PR account, and if you're on Twitter it's Twitter.com/BPGlobalPR. He started it as a joke just making little wise cracks to his friends about BP and how lame they are. So BP America - BP_America on Twitter - ironically only has 13,775 followers versus the fake account of over 150,000.

John: Yeah. Why would you wanna follow them? "Hey, uh, we can't fix it. We don't know what we're doing. We're gonna try a couple of things, but we haven't been able to fix it.

Katie: Exactly. PR spend, PR spend, PR spend, PR spending.

John: Yeah, but in a 140 characters, how much can you spend now?

Katie: That - true enough.

John: You know?

Katie: Yeah; apparently not enough. [Laughter]

John: [Laughter] You can make some good jokes though.

Katie: Yeah. So BP is pissed off at this guy who's actually done a pretty good job at staying anonymous. He has like a fake name, "Leroy Stick". He's even on Facebook, you know, this nameless, faceless person, man apparently. And so BP was furious that he has so many followers, and I mean like his tweets I think are absolutely funny. For example, "People say our stock has plummeted because of the spill; false. It's because that commy Obama hates the middle-class," and they're quoting Tony. Now not exactly the PR message that we wanted to get out. [Laughter] So BP contacted Twitter in order to make sure that - I'm sure they wanted the account to deleted because that would be every PR professional's dream I guess.

John: Yeah, but you can't do that though.

Katie: You sure can't. But instead, Twitter actually has very serious and strict guidelines about owning a parody account. They don't completely get rid of them actually, those are some of the best Twitter accounts. But what you have to do is, in the bio, in the description of your Twitter account, you actually have to say something to the effect of, "This is a parody. We are not actually this person." But really why I bring this little news tidbit up is because of what this fake BP global PR company put in their bio. Are you ready?

John: Yeah.

Katie: Have you seen it? It's hilarious.

John: No, I haven't.

Katie: Alright; so their bio, now that Twitter and BP have contacted him threatening legal action is, "We are not associated with Beyond Petroleum. The company that has been destroying the Gulf of Mexico for 'enter number of days in here'". [Laughter]

John: [Laughter] Nice.

Katie: Yeah. It just makes me happy just because it's such a ridiculously horrible situation - I don't know - seeing little glimpses of humor. Biting sarcastic humor against these people.

John: Right, you know. You gotta poke fun of some of the serious stuff here and there.

Katie: Exactly. So John, you and I were talking earlier about another interesting BP oil spill tidbit that popped up on our radar. Why don't you tell us about this. And again, it's not what CNN is blasting all over the airwaves, it's something that just makes us -

John: Basically Hollywood is trying to get involved in how they could fix the oil spills. You know, Hollywood's like, "Hey, we know things better than you because we make movies," you know.

Katie: That's right; and sometimes they have water in them. [Laughter]

John: [Laughter] Yeah, they work in water so they know what they're doing.

Katie: Whoo.

John: They put oil in their car, so hey.

Katie: [Laughter]

John: So but the two people that are at the forefront of this are Kevin Costner and James Cameron.

Katie: Huh. Now Kevin Costner, Water Worlds.

John: Water Worlds, that's right. He can separate urine to make water, so I guess he can separate oil and water. I'm not exactly sure how that works.

Katie: Maybe he can like make wine or something, do a Jesus move. Separate the - [Laughter]

John: You have to contact Mel Gibson about that. Yeah. And then I don't really know exactly what James Cameron did. I guess he had some solution and they shot it down. I don't really know none of the details of that. Do you know?

Katie: You know, in all the articles that we've dug through today looking around James Cameron's oil spill brainstorm session, I have not actually been able to find out what his recommendations were suppose to be to BP.

John: Yeah.

Katie: I've just seen his responses. Like he was shot down like you said and has just kind of been a big baby about it.

John: "Yeah, I make blockbusters, you know, c'mon."

Katie: "Yeah, what do you guys know BP engineers? Ruh-ruh.

John: "Yeah, engineers. I probably didn't even graduation from college."

Katie: Ah, so -

John: I can't guarantee that. I'm sorry James Cameron if you did. But Kevin Costner had like a legitimate thing that he said he started doing after the Exxon Valdez spill in '89 when he spent about two-million of his own dollars.

Katie: Twenty-million.

John: Oh, twenty-million.

Katie: Twenty-million dollars.

John: But it's basically a device that can separate oil and water at a 99.9 percent success rate.

Katie: Holy moly.

John: Yeah, and he's actually contacted the government, the Coast Guard, you know, major oil people about this and has been shot down each time; probably because they're a little embarrassed that Kevin Costner dances with wolves, but he can separate oil and water, you know.

Katie: [Laughter]

John: Or they saw his last couple movies and they're like, "Oh no."

Katie: [Laughter] "No, we don't wanna be associated with this loser."

John: Are you kidding me? That's a failed investment.

Katie: [Laughter] But to be fair in May, and we're looking at an article on the Examiner.com in Salt Lake City. In May, BP actually requested six of Costner's machines to be tested in the Gulf -

John: Oh really?

Katie: - and they were so successful that they have now ordered 32 more of the machines. They just work, so they have ordered. Apparently the 32 machines will process about six-million gallons of water each day.

John: Wow.

Katie: So I mean this is really impressive.

John: Yeah. I don't know - I thought I saw the Coast Guard was using something. I'm not exactly sure if it's one of his devices where they do the same thing where they just kind of skim the top and separate it.

Katie: Hmm.

John: But, you know, if they have more out there then the better it'll be, so -

Katie: Exactly.

John: - go Costner!

Katie: Yeah, seriously.

John: You know, here I am laughing about Hollywood and he came up with something good.

Katie: Yeah. One - yeah. [Laughter]

John: When you got James Cameron in the other corner, "Aaaaah!"

Katie: "Blah, blah, blah."

John: "Shut up Kevin." [Laughter]

Katie: I'm smart. I know Leonardo DiCaprio.

John: Ah, no you don't. [Laughter] "I was in a movie with Ed Harris and Leonardo DiCaprio and they were in water or something like that." Some quote like that, that was his reasoning.

Katie: Yeah exactly, "And we went deep under the ocean," yeah.

John: Yeah.

Katie: Yeah.

John: Ah.

Katie: Hey. [Laughter]

John: If you can graphically remove the oil from the water and make it look pretty, then maybe you can do it.

Katie: Oh my God. See that's what BP is missing, a team of Photoshop experts, you know.

John: Yeah. [Laughter] Aaaah, before I put my foot in my mouth anymore, let's move on to the business jargon.

Katie: Whoooo, okay.

John: [Laughter] As much as I'm not looking forward to this.

Katie: Oh no. This is a fun one to me, this is a fun one; okay.

John: Okay.

Katie: So this week's Overtime Show business jargon actually comes from Entrepreneur.com.

John: Uh oh.

Katie: They have a whole page on Entrepreneur.com/jargon that - and do not! You are not allowed to go to this website while I'm saying this John. I'm watching you.

John: [Laughter] Click, click, click, click, click.

Katie: We both have computers in front of us.

John: Entrepreneur, E-N-T [Laughter]

Katie: Don't even - okay, we're safe. [Laughter]

John: I spell good.

Katie: [Laughter] So they have a collection of business jargon that you should know about, including this one.

John: Okay.

Katie: You ready?

John: Yep.

Katie: Today's business jargon is "baldenfreude".

John: Oh man! The only thing I can think of is being bald and then Freud, [Laughter] which don't correspond whatsoever, you know.

Katie: [Laughter] With Sigmund or Lucian? Like which Freud are we talking about?

John: Sigmund Freud here, yeah.

Katie: Baldenfreude. Think of what the whole word might sound like.

John: It's sounds like baldenfreude to me. [Laughter]

Katie: [Laughter] Very perceptive!

John: I guess there's a picture of Freud being bald. I really - I have absolutely no idea! And it's probably something so simple that I'm gonna be like, "Oh my goodness."

Katie: Okay, okay.

John: Alright. Whah, whah, whaaaah.

Katie: Alright, that's okay.

John: Not even a good guess.

Katie: That's okay, that's okay. Okay; baldenfreude is the satisfaction derived from the misfortune of bald or balding CEOs or other business types.

John: Oh really?

Katie: Yes.

John: So I was kinda half way there with bald thing.

Katie: Um, yeah, technically.

John: I just get stuck on the Freud part.

Katie: Right, yeah! [Laughter]

John: Yeah.

Katie: So this -

John: I am so smart, S-M-R-T. I am so smart.

Katie: [Laughter] So this business jargon was actually coined by New York Times columnist Maureen Dowd, who is describing the delight over the woes of NBC President Jeff Zucker. So the sentence she first used it in was, "As NBC reeled from the fallout of Jeff Zucker's tacit admission that his attempt to refashion the customary way Americans watch primetime television had failed. Hollywood was ablaze with baldenfreude.

John: [Laughter] See even in that sentence, I guess I still don't really understand what it means. [Laughter]

Katie: So you know, you know the word.

John: Yeah, I know the word, so I just gotta figure out how to use it now.

Katie: Okay, you do. And here's a list of other bald or balding CEOs that had better watch out -

John: Okay.

Katie: - and hopefully none of them contact me. I have nothing against you. Like it's exciting. High levels of testosterone, your hair falls out, it's great!

John: Yeah.

Katie: So other bald or balding CEOs that had better watch out; and this is my own list so don't go blame Maureen Dowd. Jeff Bezos of Amazon.com, watch it for the baldenfreude. Steve Ballmer, that fiery little man of Microsoft; better check it man. Warren Buffett who, I'm sorry, is so rich he really doesn't care about baldenfreude.

John: Yeah; right.

Katie: And last, but not least, Craig Newmark of Craig's List; a totally cute little balding guy.

John: Yeah, you know, and it kinda works for him, so I don't think he should be worried about it at all, you know.

Katie: Yeah, I know.

John: He's got the pocket protector, the balding, and the glasses.

Katie: He's embraced it.

John: Yeah, I mean he is the quintessential nerd picture perfect guy right there.

Katie: Yeah, exactly.

John: Keep it goin' man. [Laughter]

Katie: Exactly. So can I share one more bit of business jargon -

John: Yes.

Katie: - since I totally shared the Entrepreneur.com/jargon page and I can't ever use that as a source again.

John: Okay; well I'm never gonna go to it because I can't even spell entrepreneur.

Katie: [Laughter] Okay; so my favorite on the page is actually "Ramen profitable".

John: Ramen - it's saving money by eating Ramen to get your profits up?

Katie: No.

John: Aaaaah!

Katie: It means that -

John: Is that a better definition? [Laughter]

Katie: Well, you know, it could go either way. But according to Entrepreneur.com, it means that you're just profitable enough to buy Ramen and basically the expenses. So, not very. [Laughter]

John: Close. I say do the Whiteside version of Ramen, whatever that was that you just said.

Katie: That's what all these dried here are for. I get it.

John: Ramen props. Yeah, that's right. I am not buying a $10.00 steak, I am buying ten-cent Ramen and my profits will skyrocket!

Katie: [Laughter]

John: Alright. Now that I've embarrassed myself enough in this segment.

Katie: [Laughter] Now for the next segment!

John: Ah, yay Esther, come on in!

Katie: That wraps up our Chapter 1 - our very lively Chapter 1. [Laughter] Stay tuned for a fantastic interview as Esther chats with Jeffry Hayzlett, former CMO of Kodak and author of The Mirror Test. You're listening to the BusinessMakers Overtime Show heard here and online at theBusinessMakers.com. See ya in Chapter 2.

John: See ya.