Katie: Welcome to the BusinessMakers Overtime Show heard hear and online at the BusinessMakers.com/overtime. We're your hosts Katie Laird

Esther: And Esther Steinfeld.

Katie: And we are feeling quite beachy today.

Esther: So beachy.

Katie: Seriously. As we sit here at Yelapa Mexicano Restaurant in Houston, Texas for a very chill on-site recording made only more awesome by the fact that we have two fantastic guests for our show today. First up in Chapter 2 is Bessilynn Piazza, owner of the Italian Café in Seabrook, Texas with a pretty awesome story about cookies in space and a variety of other things. Then we're gonna be talking to executive chef of Yelapa, LJ Wiley. I'm really excited to hear his stories.

Esther: I know. He's got some interesting stories and what I really find interesting and excited to hear about from both of our guests is just the nature of the business of food. We're really a business show so we're keeping it business focused here. Even though we all love food, we love to eat, we love to cook, really food is a business.

Katie: It is; oh yeah.

Esther: Opening a restaurant, owning a restaurant is a very serious business.

Katie: Tough one; yeah; absolutely.

Esther: Very tough; very difficult. So interested to hear more about that. But of course in segment one we're gonna kick it off with our business week in review, as well as a few other segments which you guys love.

Katie: Yes; I know I do.

Esther: I know I love them.

Katie: Then we get to jump into a little bit of business jargon.

Esther: Yeah.

Katie: Where I've got a good one for you.

Esther: Uh oh.

Katie: For everyone present if they're willing to make a guess. So I'm excited about this, but first what is happening in the business world?

Esther: Something hilarious. I think it's hilarious.

Katie: Yay! I like hilarious.

Esther: We always talk about sad, depressing things that are going on -

Katie: Sometimes we do.

Esther: Yeah; and there's a lot of bad news in the world right now. Let's not get into all that bad news. You know all about it, but, I wanna talk about something that happened. A woman that actually sued Google over Utah walking directions. So, this is great. According to the Washington Post, a pedestrian was injured by a motorist while she was following an online route that she looked up on her phone. Google told her to walk a certain place and turns out that Google took her to this four-lane boulevard without sidewalks that was not reasonably safe for pedestrians. At least that's what the lawsuit states.

Katie: Yes, that's what the lawsuit says, but really kills me is that she was walking in the pitch black dark on a place that was pretty clearly if you look in pictures and on Google Earth, it's a highway. I don't care boulevard what. It's a four-lane highway and people travel at fast distances, fast speeds -

Esther: Let's not mince words here. Callin' it a boulevard, callin' it a highway. If it looks like a highway it's a highway.

Katie: Exactly. There was no crosswalk. Long story short, she gets hit by a car; doesn't even make it to the median, gets hit by the car 'cause I don't know. The car can't see her because it's night and it's a highway and she got mad and is now suing Google and the car that hit her and the guy that hit her in this car -

Esther: Oh God. It's like the person who sued McDonald's for spilling the hot coffee.

Katie: Yes; exactly.

Esther: I mean come on.

Katie: Exactly.

Esther: I was telling you earlier that Google Maps has taken me into a roadblock or almost into Galveston Bay or -

Katie: Or construction -

Esther: Construction; right -

Katie: Weird things happen. Weird things happen -

Esther: You can't fully take it, no, for what it is.

Katie: And there's even a warning. If you look on your cell phone and if you're printing out directions on your PC there is a warning label that says, 'Walking directions are in beta. Use caution. This route may be missing sidewalks or pedestrian paths.' I don't know what else Google could possibly tell you.

Esther: So crazy. So what else is goin' on?

Katie: Well some awesome news. A former BusinessMakers guest, Nutshell Male, has actually been acquired by Constant Contact.

Esther: That's amazing.

Katie: It is. So of course the guys who we've always been hugely proud of 'cause they're Houston boys, they moved out to California to Silicon Valley and have been acquired.

Esther: So cool. Constant Contact's a great company, too.

Katie: It really is and this really marks a whole new era in the Constant Contact e-mail marketing where now instead of just tracking opens and more traditional exact target type things, they are gonna be able to do more social media outreach which really puts it in this whole new realm of social media marketing. It's not just e-mail marketing.

Esther: Do you use Nutshell mail?

Katie: I do. I love Nutshell mail.

Esther: I do, too.

Katie: Yeah; and I like to encourage people that are kind of living behind this corporate firewall to use Nutshell mail because it lets you actually access a lot of sites that companies try to block.

Esther: Yeah.

Katie: So basically for those of you that haven't heard the great interview that the BusinessMakers did with these guys you're able to subscribe to this free service and then in your e-mail any sort of social network that you belong to, Facebook, Twitter, You Tube, it will pull in all of the updates into one e-mail and send it to your inbox. So if you have a friend request, you can respond to a friend request. If somebody wrote on your wall, if they at replied you, these are things that you get control and access to right in your inbox. So a very valuable service for a booming company like Constant Contact. Very exciting.

Esther: Yeah; so shows you that -

Katie: Congratulations Mark.

Esther: Exactly. We're very proud of you guys and -

Katie: Yes.

Esther: Hope to see big things in the futuer.

Katie: We can't wait; we can't wait.

Esther: So now we're gonna move onto our links of the week. We love to give you guys a little bit of business information that you can use for your business to use and usually they're inexpensive tools or they're free and that's really what we like to focus on here in this segment. I guess I'll kick it off with my link of the week.

Katie: Yes; do share, Esther.

Esther: So my link of the week is called Edison. Actually the link itself is verdiem, V-E-R-D-I-E-M.com/edison, E-D-I-S-O-N. Now what I love about this tool is that it allows you to measure your businesses carbon footprint.

Katie: Really?

Esther: Yes; especially if you have a big company. I think there's a premium service that's like 30 bucks a year or something for a business and then personal use you can do it for free.

Katie: Wow.

Esther: So it's really, really cool. Imagine actually being able to reduce your carbon footprint, as well as your bills on electricity, lighting, heating, cooling, all that stuff; the amount of paper you could be saving. It's incredible.

Katie: Talk about an easy - and I'm sorry; $30.00 a year for a corporation. That is nothing.

Esther: Yeah.

Katie: What a great way to really start living that mission statement of doing good, going green. This really can put some of the talk into action. That's great.

Esther: Absolutely.

Katie: So I have a different link that is completely unrelated to saving the earth or anything else. It's a website called Very Short List.com. Very, V-E-R-Y Short List.com. What I like about this is basically it's an aggregator of interesting things, but instead of having a website or a blog that shoves a bunch of links at you and you get lost and before you know it it's 4 hours later and you've spent $500.00 on a pair of shoes, Very Short List is a daily news letter that just points out one interesting relative thing that you should know about, whether it's a tool, a book, a website or an online video it's just a really simple way to find things that are interesting to your business, to your people. What's exciting about this, Esther is that it's not just like yay, the latest shopping site or yay, it's a funny cartoon. They actually have a whole slew of categories coming at you. So like family focus, science focused, website technology focused, food focus. So for our show today it would be awesome to have the Very Short List food newsletter up and running. So just a really neat way that you can get bite size inspiration, bite size pieces of what's coming up on the web without losing half of your morning.

Esther: That's really cool.

Katie: So I recommend it to every one of your employees so they can get off Google Reader already.

Esther: Love it. Love it.

Katie: Okay; now here's the moment that I've certainly been waiting for. Are you ready?

Esther: I'm ready.

Katie: I'm gonna quiz you now.

Esther: I'm ready.

Katie: So without further ado we will dive into our business jargon of the week. Are you ready?

Esther: I'm ready.

Katie: Okay. Today's business jargon and I believe that this is pretty archaic so I'm eager to see if you've used it or if you know about it. The phrase is dirt in the oyster. Not food related although we are at a seafood place so I know it's sort of a trick question. Would you like me to use it in a sentence?

Esther: Yes, please.

Katie: Okay. Our software product is dirt in the oyster. It needs some tweakin', but then Google's gonna snap it up.

John: I know this one.

Esther: Don't answer it yet. Let me think about it.

Katie: John says he knows this.

Esther: Is dirt in the -

Katie: Although you said you knew the last thing that I asked you.

Esther: That's right.

Katie: You were so confident and you totally lost face -

Esther: Dirt in the oyster. Hold on.

Katie: Dirt in the oyster.

Esther: Say it in a sentence again.

Katie: Our software product is dirt in the oyster. It needs some tweakin' and then Google's gonna snap it up and make it big. I feel like I'm giving away the definition by putting it in a sentence, but it's so weird -

Esther: It just means like -

Katie: It has some kinks, some bugs. John, what do you think? Dirt in the oyster.

John: I think it's a good product that's gonna evolve eventually. It starts out and then it gets better.

Katie: That's exactly -

Esther: Oh, it turns into a pearl.

Katie: That is exactly it.

Esther: Damn.

Katie: So dirt in the oyster is old school business jargon, which -

Esther: Is that old school?

Katie: Way to go John. That's what my sources say.

Esther: It must be.

Katie: My business jargon sources.

Esther: It must be.

Katie: That means that you have a gem that is just waiting to grow and be discovered. So it's there. You just gotta -

Esther: Golly gee.

Katie: -- get someone to make it into a pearl. Dirt in the oyster.

Esther: Man.

Katie: And now you know.

Esther: Alright then. Consider myself schooled.

Katie: Exactly. Well I think that wraps up our Chapter 1 of today's very exciting show. Again I'm feeling beachy. The music, it's here. Like I'm feelin' it.

Esther: Da da da da da da da da da.

Katie: We can't wait to come back at you with a fantastic second chapter where we're gonna be talking to Bessilynn Piazza of the Italian Café in Seabrook. You're listening to the BusinessMakers Overtime Show heard here and online at the Busienssmaker's.com/overtime. I'm Katie Laird.

Esther: And I'm Esther Steinfeld.

Katie: And we'll see you in Chapter 2.

Esther: See ya'.