The Businessmakers Radio Show

Featuring entrepreneurial resources & hundreds of interviews with make it happen entrepreneurs

Get Off the Ground!

The digital high.

The BusinessMakers

Listen Now

This text will be replaced

Extras:

Share:

Summary:

Katie Laird and Esther Steinfeld try to explain the weird and the wacky of today’s business world. We love lists and it’s David Letterman’s fault! In the news this week: customer satisfaction, or the lack thereof, for social media sites. It’s definitely love/hate. An Air France flight attendant gets caught stealing from the cookie jar. Can you get high on music? “iDosing” is the new rage among kids; is it real? (“It’s all got that butter sauce on it. How can you go wrong with that?!”)

Full Interview text

Katie: Welcome to the BusinessMakers Overtime Show, heard here and online at www.thebusinessmakers.com. I am Katie Laird.

Esther: And I am Esther Steinfeld.

Katie: And we are your hosts for this very exciting exploration of the business world.

Esther: That's right. The weird, the wacky, whatever we decide is-

Katie: Relevant at that particular moment.

Esther: -worth talking about today. Yeah, exactly. So you are at our every whim.

Katie: That's right.

Esther: Deal with it. And today we've got some really interesting topics to discuss. But as usual, in segment two we've got an awesome interview with Basya Bensushan. She is the chief blogging officer of a Web site called triMirror. It's a new startup and it's awesome; you're going to hear all about it in segment two.

Katie: And following up, we've got an exciting chapter three, where we're going to be talking about why you should not be apologizing for your online life. So just-

Esther: Right. And you have one. You definitely have one.

Katie: Yes, you do. So own it. And first, as always, we're going to be jumping right into our Business Week in Review, where we're looking at some of the things that have been going on.

Esther: Sounds good.

Katie: Sounds good to me too.

Esther: So what's happening?

Katie: Okay, so I don't know what it is about Americans loving lists, but I totally fall into that list. I totally - I'm totally all about lists, and this week there's another list that I want to talk about, 'cause I'm an American. [Laughs] I mean is it an American thing? Like are we the people that are crazy about ranking?

Esther: We've been programmed. We've been programmed to enjoy rankings and lists and top ten countdowns.

Katie: It's David Letterman's fault.

Esther: Yeah, it could be. ESPN as well.

Katie: Okay. So this week we were looking at an article in the Washington Post that's talking about a recent American customer satisfaction index finding report looking at all of the businesses in some social networks, just what public sentiment is about them, what kind of approval ratings are there. And so what they really pointed out in the Washington Post was that Facebook really scored abysmally, which I don't know if I'm surprised at or not. Like granted they weren't polling just people that are active online, it was just consumers in general, but it's like how are they scoring 64 out of 100, which is actually pretty low on this list, how are they scoring this low when everyone is probably on it, has a profile. Maybe they hate Farmville. What do you think, Esther?

Esther: Well I also find it interesting that MySpace ranked 63 and Facebook only got 64. I think maybe it's people have kind of this love/hate relationship with Facebook. You know, just as they feel strongly one way, they also feel strongly the other way. Can you imagine if tomorrow we woke up and there was no Facebook?

Katie: I don't-

Esther: Can you imagine a world without Facebook at this point?

Katie: That would be like a world without Google and Gmail.

Esther: I agree. I agree. It's part of our everyday lives.

Katie: It is.

Esther: Even people who don't really care for the Internet or use it on a regular basis check their Facebook profile every single day. They might not even post anything, but they get on, they look at what other people are doing. We were discussing the fact that there are people who I haven't seen or talked to since high school, but I know what they had for breakfast. I shouldn't know that.

Katie: Yeah. You know what their kids look like, where they went on vacation.

Esther: But it's part of my daily - yeah.

Katie: It's this passive consumption of information of people that we probably wouldn't have ever spoken to again in our lives.

Esther: Right. And may-

Katie: Or recognize in the grocery store; it's so weird.

Esther: That's right. And I think maybe this kind of feeds into what we're going to talk about in chapter three, this rejection of the online life and this kind of shame that people have over feeling like they spend too much time online, or they're one way in real life and one way offline. So maybe that's a part of it.

Katie: They're grappling. They're grappling with reality.

Esther: It's a shame factor, that people are saying, "I hate Facebook."

Katie: Okay, it makes them feel better.

Esther: Oh, you love it. Come on.

Katie: Come on. Just like www.cuteoverload.com, come on.

Esther: Come on.

Katie: So some businesses that did fare well, in this survey I should say, Netflix; Amazon.com ranked really, really well. Okay, here are the two surprisers, Olive Garden and Red Lobster and FoxNews.com. I'm sorry, those three, they're up in the 80s; I don't understand it.

Esther: Ugh. Who conducted this poll?

Katie: I have - I mean apparently some people that know what they're talking about.

Esther: I've been.

John: Cheesey biscuits.

Esther: Okay, fine; those cheesy biscuits are pretty good.

Katie: But that's about it.

Esther: I know.

Katie: Everything else tastes like the exact same thing, just shaped in a different mold. I'm sorry.

Esther: It's all got that butter sauce on it. How can you go wrong with something slathered in butter, no matter what it is?

Katie: So apparently you love Fox News Network and Red Lobster and you hate Facebook.

Esther: And butter.

Katie: And you love butter. [Laughs]

Esther: So what else is going on?

Katie: So we talk regularly about our love/hate relationship with airlines, and I think that's such an easy topic. It's kind of like the weather, you know, it's like, "Oh my god, I was on an airplane and x happened." Well, apparently we should just shut our faces, because we have not had this happen to us.

Esther: We have it pretty good.

Katie: We really do. So French police recently arrested an Air France stewardess on suspicion of stealing from sleeping passengers in the first and business class cabin.

Esther: Wow.

Katie: And not only was it like, "Oh, this is interesting," you know, "Like look at this book" or "Oh, there's a $5.00 bill hanging out of that guy's pocket." No, just from one, I don't know what you'd call it, haul? She stole over $5,170.00, about 4,000 euros. This is just one, once.

Esther: And she - this woman worked in business class, so she had access to the people who (a) had the most money, and (b) could get the best night's sleep.

Katie: Exactly.

Esther: So those people were passed out cold and she just went through and-

Katie: And she was pouring their drinks. See, triple threat.

Esther: Right. They were drunk.

Katie: Triple threat. Apparently her easiest targets were Japanese businessmen who, of course - or not of course, but who prefer to use cash instead of credit cards. So I mean, hello, healthy pickins there.

Esther: Wow.

Katie: So I don't really know what to say about this except that is so lame. That is so lame. Is nothing sacred if our relationship with our stewards and stewardesses, you know, can't be true and pure?

Esther: Come on, we've got to be able to trust you guys.

Katie: Exactly. Exactly. So John pointed out a really interesting news blurb, something that is completely and absolutely new to me.

Esther: I've never heard of this.

Katie: So let's talk about i-dosing.

Esther: So apparently these children, these kids who are getting high on music. I mean can you even imagine such a thing. They put their headphones on and they drift away into some alternate universe, and they've got this kind of trancy music going on. It's basically like going to a rave without the acid; they're actually getting high on the music. And there are now clips on YouTube that show these kids going through this process of getting high on music, i-dosing.

Katie: i-dosing.

Esther: I don't like it.

Katie: So I mean it's called this "digital drug" that's supposed to change the way that their brainwaves are interacting with this repetitive droning music. I don't know that I buy it, and of course I haven't actually listened to it at all.

Esther: I don't think that's an experiment the Overtime Show is going to indulge in, but-

Katie: No. Yeah, so it's-

Esther: Pretty - well pretty much what happens is these different tracks of music mimic the sensation of certain drugs, like ecstasy and weed. That's how you get high, is that whatever that sensation is that you get when you're on ecstasy is the sensation that the music creates in you as well. That's what they're saying, which is strange.

Katie: And it's interesting - it's really strange, and really anyone that watches any of these videos of how the kids are reacting, like it doesn't really bode for an exciting experience or like a healthy, positive experience.

Esther: And the videos actually look really painful. Like these people don't look like they're enjoying it very much.

Katie: No, they really - and the tracks-

Esther: Writhing around and covering their ears.

Katie: Like these - yeah, these bizarre looks, like it looks like someone's burning them with hot musical coals.

Esther: I agree. And apparently there are some parody videos you can look up too, some young adults "i-dosing" on Neil Diamond.

Katie: That's the best part.

Esther: That might be hilarious to watch.

Katie: He moves me, man. My mom - mom, you should totally try this.

Esther: On a boat and on a plane.

Katie: Yeah. So i-dosing. And an interesting quote in this article is that a lot of - or a lot of - they had their "experts" in i-dosing saying that they don't actually think that this is happening; it's more of a placebo, kids want to experience this.

Esther: It's like in high school when you drink one Mike's Hard Lemonade and you go, "I'm so drunk. Oh my god, I'm wasted."

Katie: "Oh my god. I'm seeing fairies." But the real thing is that, okay, maybe there's some danger element, whatever, to this. But it's mostly if your kid is doing this, like this is going to point to some potential future problems. Like if they want to get high that badly that they're going to put their headphones on and listen to not Neil Diamond, but whatever these songs called Gates of Hell and, you know, other positive, upbeat tracks like that, this is an indicator of, you know, potential things to come. So, dude, just watch those kids, man.

Esther: I know.

Katie: Those - those kids.

Esther: Those crazy kids.

Katie: Those crazy kids.

Esther: Aye. All right, I guess we should probably move on to chapter two. What do you think?

Katie: I think that sounds fashionable and wonderful.

Esther: So we've got Basya Bensushan coming up in chapter two. She's going to tell us all about triMirror.com

Katie: And then as if that's not enough to keep you around, stay tuned for our chapter three segment, where we're going to talk more about the IS conference and our giveaway. Woo-hoo!

Esther: Yea! We're going to tell you where you can find out more information about how you can win a completely free pass to the Interactive Strategies conference, happening right here in Houston, Texas in September. We'll tell you how you can win that free pass coming up in chapter three. But until then we've got chapter two with Basya Bensushan. Stay tuned. You're listening to the BusinessMakers Overtime Show, heard here and online at www.thebusinessmakers.com. I am Esther Steinfeld.

Katie: And I am Katie Laird.

Esther: And we'll be back.

Comments and Opinions

blog comments powered by Disqus