Summary:
Katie visits with Katrina Esco about her PR work with musician clients. Did you know you can post your music tracks on Twitter, then track the number of plays you get? Are you using email press kits? Katrina discusses other ways she leverages the Internet to promote her clients, believing that every effort, no matter how small, could be the one that makes a difference. (“If I’m not talking about myself, who’s going to talk about me?!”)
