The BusinessMakers Overtime - Week of December 12, 2010: Leveraging the Internet to Promote Your Business

Episode 070 originally broadcast on December 12, 2010

Katie and Esther are back with another lively show and the news you need to know but probably don’t. We’re talking about changing trends in retail-both online and traditional; whether there is a Startup Bubble and we’ll chat with Katrina Esco, PR Chick. (“I will tune in to Katie LIVE! from the shower with her banjo.”)

Christmas, Retailers and Online Shopping

Katie and Esther are back with another lively show and the news you need to know but probably don’t. In the News this week: Retailers are tired of being PC all the time. Can’t we just say Christmas?! Smart phones are playing a bigger role in online shopping this year—how much? Well, the numbers will make you shudder! And, cost cutting measures are taking a new direction in ways YOU never thought of! (“Family trees instead of Christmas trees? That does sound a little goofy!”)

Katrina Esco - PR Chick

Katie visits with Katrina Esco about her PR work with musician clients. Did you know you can post your music tracks on Twitter, then track the number of plays you get? Are you using email press kits? Katrina discusses other ways she leverages the Internet to promote her clients, believing that every effort, no matter how small, could be the one that makes a difference. (“If I’m not talking about myself, who’s going to talk about me?!”)

How Many Startups is Too Many?

How many startups is too many? With the economic downturn, people are out of work, some are starting their own businesses. Could there be a startup bubble? Are we losing the passion required to launch a startup and to make it work? (“You’re in business to NOT be a startup anymore.”)