December 2010 Archives

Google Zeitgeist & Giving it Away

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 072 | Date: December 21, 2010

Katie and Esther are on the road at Sonoma Wine Bar with the news you need to know but probably don’t. In the News this week: Google has released its Zeitgeist list; we’ll review the top everything tech. Bill Gates’ & Warren Buffett’s Giving Pledge is gaining traction and now includes the founder of Facebook. Operation Ivy League has hit the news and the “Columbia Drug Lords” will shock you. (“I feel like this room is hugging me.”)

Nima Fatouretchi, Sonoma Wine Bar

Interviewer: Katie Laird, Esther Steinfeld | Guest: Nima Fatouretchi | Episode: 072 | Date: December 21, 2010

Katie and Esther are broadcasting from the Sonoma Wine Bar, interviewing manager Nima Fatouretchi. Wine bars have exploded in popularity, but Nima says the laidback atmosphere at Sonoma is the best. The bar staff works hard to make their customers feel welcome and comfortable. (“Nobody’s ever wrong when it comes to wine. If you think it tastes like chocolate, then it tastes like chocolate.”)

Online Privacy

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 072 | Date: December 21, 2010

The recent WikiLeaks scandal has unleashed accusation, computer hackers, Freedom of Speech issues and other implications for online security for your company information. If you have a website and employees, you will face some of these same issues at some point. Katie and Ester offer points to ponder that will help you keep your information backed-up, confidential and secure. (“We’re dealing with sensitive issues for millions of people online.”)

The BusinessMakers Overtime - Week of December 21, 2010

Interviewer: | Guest: | Episode: | Date: December 21, 2010

So says Nima Fatouretchi, manager of the Sonoma Wine Bar, and host to Katie and Ester and this week’s Overtime show. We’re checking out the wine bar scene. We’ve got news you need to know but don’t. And! We’re dishing on really rich people and “Columbian” drug lords. (“I’m feeling very VIP right now.”)

Christmas, Retailers and Online Shopping

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 070 | Date: December 12, 2010

Katie and Esther are back with another lively show and the news you need to know but probably don’t. In the News this week: Retailers are tired of being PC all the time. Can’t we just say Christmas?! Smart phones are playing a bigger role in online shopping this year—how much? Well, the numbers will make you shudder! And, cost cutting measures are taking a new direction in ways YOU never thought of! (“Family trees instead of Christmas trees? That does sound a little goofy!”)

Katrina Esco - PR Chick

Interviewer: Katie Laird | Guest: Katrina Esco | Episode: 070 | Date: December 12, 2010

Katie visits with Katrina Esco about her PR work with musician clients. Did you know you can post your music tracks on Twitter, then track the number of plays you get? Are you using email press kits? Katrina discusses other ways she leverages the Internet to promote her clients, believing that every effort, no matter how small, could be the one that makes a difference. (“If I’m not talking about myself, who’s going to talk about me?!”)

How Many Startups is Too Many?

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 070 | Date: December 12, 2010

How many startups is too many? With the economic downturn, people are out of work, some are starting their own businesses. Could there be a startup bubble? Are we losing the passion required to launch a startup and to make it work? (“You’re in business to NOT be a startup anymore.”)

The BusinessMakers Overtime - Week of December 12, 2010

Interviewer: | Guest: | Episode: | Date: December 12, 2010

Katie and Esther are back with another lively show and the news you need to know but probably don’t. We’re talking about changing trends in retail-both online and traditional; whether there is a Startup Bubble and we’ll chat with Katrina Esco, PR Chick. (“I will tune in to Katie LIVE! from the shower with her banjo.”)

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