Esther: Welcome to the BusinessMakers Overtime Show heard here and online at the BusinessMakers.com/overtime. I'm Esther Steinfeld.

Katie: And I'm Katie Laird.

Esther: And here we are again with Show 55.

Katie: Double five.

Esther: Goin' 55. Wasn't that a song?

Katie: Fifty-five.

[Music: "I Can't Drive 55"]

Esther: There we go.

Katie: Wow.

Esther: Show my prowess. Ha ha.

Katie: Nice.

Esther: So that has nothing to do with business, but this does. Our business week in review obviously. We're gonna do that first. And then this is gonna be kind of a short show this week 'cause we're gonna skip right to segment three, which usually we have a segment two, but this week we're only gonna have one and three although, so I guess it's really only one and two. We're just gonna have segments one and segment three and no segment two.

Katie: I thought I was the one that was good at math. Gosh -

Esther: That's how we do things around here.

John: It's a donut.

Esther: Yeah; it's a donut show. Hey -

Katie: It's a donut.

Esther: My goodness. So in segment one we're gonna obviously talk about news you can use or really you can't use it because it's business related and probably not related to your business, but it's still really funny or weird or wacky and we want you to know about it. Then in segment three, I'm gonna keep calling it segment three. Sorry. That's just how it's gonna be.

Katie: Ya' know I feel like we should have a karaoke sing along in segment two. Like could we put together some business classics -

Esther: Money, money, money, money.

Katie: Yeah.

Esther: Money.

John: Got the outtakes.

Katie: It could be the blooper segment.

Esther: That would be awesome.

Katie: That actually would be funny -

Esther: That would be kind of amazing.

Katie: Except if you put the turkey in I will cut you.

Esther: Oh.

John: It's goin' in.

Esther: Turkey, we start - that's like the bookend of the bloopers; the turkey. Oh man. You know it's goin' in right here.

Katie: I won't be doin' the gobble-gobble, but -

John: Gobble, gobble, gobble, gobble.

Katie: Yeah. [Makes gobble sound]

Esther: That was really good.

Katie: Damn it; damn it. Opened my big mouth again.

Esther: You brought it up. Well in segment three we are going to be rehashing a little bit something that Matt Mullenwag, he is the founder of Word Press. He's quite well known around these parts, especially because he's from here, but he actually had a great segment that he wrote on his blog called Why Intelligent People Fail. So we're gonna talk about that a little bit. So I found this really interesting article that said Social Media Tops E-Mail in Popularity. Isn't that kinda' cool?

Katie: I don't know how I feel about this. Not that I'm supposed to feel in any way about an Information Week article. But I take things personally.

Esther: Yes.

Katie: What is the first thing that you do on the internet?

Esther: I check my e-mail.

Katie: You check your e-mail. I'm the same way. Like in the morning I'm not even out of bed and I'm checking my e-mail.

Esther: I know. But I think this is saying more about time spent. I still think e-mail is a great way to communicate with people and nobody is saying that Facebook, it's better to send business e-mails through Facebook. I don't think anyone's saying that.

Katie: No.

Esther: But they're saying that as far as time spent, 40 percent of U.S. online time is spent on just three activities: social networking, playing games and e-mailing leaving a whole lot of other sectors fighting for a declining share of the online pie. So this is saying that internet users spend 22.7 percent of their time on social networking sites, which is actually up 43 percent from the 15.8 percent they spent in 2009.

Katie: Holy moly.

Esther: That's amazing.

Katie: Good night. That's awesome for social networks.

Esther: Right. Well ya' know, I think it might just be because the people who adopted it early on were very well versed and easily engaged in those activities, but now everybody's doing it.

Katie: Everybody's doing it.

Esther: You would say oh, my mom doesn't understand how to turn her computer on let alone get on Facebook and now your mom's on Facebook, right.

Katie: Actually literally my mom is on Facebook.

Esther: Right; I know. I'm being literal.

Katie: I still can't get her to change her Avatar, but yeah. And ya' know what? Now you don't have to leave Facebook at home because it's so handy on your Blackberry -

Esther: It's mobile.

Katie: -- on your iPhone. It's totally mobile.

Esther: Right. So we'll have to see how social media grows, but I have a feeling, A, it's gonna be growing continuously and we're probably not gonna be calling it social media forever.

Katie: No.

Esther: I hope not anyway. I'm just sick of saying the word social media.

Katie: Yeah.

Esther: I just think they're stupid.

Katie: I think we should coin our own phrase. We need to brainstorm -

Esther: Yeah; brainstorm and only Overtime Show listeners will understand what we mean when we say it and hopefully everyone will grow to understand.

Katie: Exactly. Or else everyone else will have a whole different other meaning associated with that term and then we can laugh smugly 'cause we know what it really means.

Esther: Exactly. I'd like to make it into the vernacular. That would be kind of awesome.

Katie: That would be kind of awesome.

Esther: Yeah.

Katie: We could be like word of the year or something.

Esther: Yeah.

Katie: Maybe that should be on my 100 things to do before I die.

Esther: Yeah; bucket list.

Katie: Bucket list.

Esther: Coin a phrase. I like it.

Katie: I do, too.

Esther: Oh my gosh. Well, skipping over to a completely new segment -

Katie: Completely -

Esther: -- or new sector because we can't -

Katie: Wildly new segment.

Esther: We really can't have a show where we don't talk about food. I don't know what it is. Maybe it's because we record these shows usually around dinner time -

Katie: That may be it.

Esther: -- but somehow we always end up talking about food and this is actually a hilarious story. I don't know about you, but I love English muffins. They are just delicious, are they not?

Katie: They're really good. So versatile. You can make breakfast sandwiches -

Esther: They're so good.

Katie: -- open faced sandwiches.

Esther: And particularly Thomas' English muffins. They're so good. They're in the refrigerated section. What bread do you refrigerate all the time?

Katie: Only hippie sprouted bread.

Esther: Right.

Katie: Like Ezekiel.

Esther: Right. So you know it's good because it's in the refrigerated section.

Katie: Yeah.

Esther: So a food industry executive armed with the secret to the 'nooks and crannies' and that's in quotes obviously, of the Thomas English muffin has been told by a judge that he is not allowed to go work for a rival English muffin company. That's real. That's true.

Katie: Are you envisioning like Jetts and Sharks, and they met in a parking lot and like ba-bam and then it snapping -

Esther: I'm envisioning exactly. Oh, producer John has some.

Katie: Ohhhhh.

Esther: Hey.

Katie: Well played.

Esther: That is awesome.

Katie: Were they in your fridge? They were in your refrigerator.

John: No; 'cause I ate 'em too fast.

Esther: Ohhh.

Katie: Oh, okay.

John: No need to refrigerate 'em.

Esther: Please.

John: They'll be gone tonight.

Esther: That's right. There's only two left. They're gonna be gone. They're gonna be in my purse in two seconds.

Katie: Exactly.

Esther: Ya' know, actually what I envision is a Christopher Guest movie. Like Rival English muffin makers -

Katie: Oh my gosh.

Esther: -- and all the subtle nuances that make up a hilarious comedy.

Katie: That is the perfect mockumentary fodder right there.

Esther: I agree.

Katie: That is amazing. So what's interesting to me is that not only can this poor guy not change jobs, jump ship, I'm sure he got a beautiful offer that he just couldn't say no to, but the fact that there's only seven people in the whole world that knows the Thomas English muffin secret.

Esther: That's great.

Katie: What are the secret - what do you think is in there? Wouldn't it be amazing if there was some new, bizarre ingredients like newt eyes or something -

Esther: You delicious little English muffin you. Like what?

Katie: Maybe pixies do exist and they breed them and there's dust on -

Esther: It's like they pour all this stuff into a black cauldron and stir it up and then poof -

Katie: Exactly -

Esther: -- there's an English muffin with the nooks and crannies.

Katie: Maybe they also know the secret to alchemy.

Esther: Maybe.

Katie: And this is part of -

Esther: And Kabala.

Katie: And Kabala.

Esther: Ah, we're getting a little off topic as usual.

Katie: So poor Chris Butacello.

Esther: Yeah.

Katie: Is not going to be jumping over to Hostess from Bimbo Bakeries.

Esther: Mm. Damn. Oh, damn. I just said damn and that leads us perfectly into our next story because the story is that cursing is coming under fire in the workplace. Not that you should be cursing at work, but apparently - this is from an article on MSNBC. Goldman Sachs Group, Inc., has banned cursing in e-mail sent by its employees, the Wall Street Journal reported last week. So the change comes after the Wall Street bank agreed to pay 550 million to settle civil fraud charges stemming from the sale of securities that were memorably described in the salty e-mail that was repeatedly referred to in a Congressional hearing this year. So basically they were having to repeat and recite the contents of this e-mail because it made its way into a case and it was embarrassing for Goldman Sachs to have to read this e-mail with all the flowery language in it.

Katie: Yeah; it really does cast the company culture and -

Esther: Right; it referred to a [Beep] deal.

Katie: A [Beep] deal.

Esther: Yeah.

Katie: So what do you think about cursing in the workplace?

Esther: I wouldn't. I don't think it's appropriate just because you never know who you're gonna offend and if you have a very loose environment where there's three of you sitting in a room and you wanna say a four letter word, that's your business, but you also have to be mindful of HR once you get to a certain size I think.

Katie: Yes.

Esther: Especially you start out with this kicky start-up and you're used to having you and your buddies sitting around brainstorming and talking it out and then you -

Katie: Drinking beer and wearing black turtlenecks -

Esther: Drinking beer; right. Then you get to 10 and 15 and 20 and 50 and 100 and you're like oh, we actually need rules in place because we're about to have a mutiny. Like it becomes like Lord of the Flies. You need to have some boundaries in place otherwise people don't know what's expected of them.

Katie: Exactly. I would say that even for a start-up or a smaller business I don't have a problem with cursing, but documenting it, like in discoverable documents that Congressional hearings -

Esther: Especially for a publicly traded company.

Katie: Exactly. That is just bad. That is just a bad idea -

Esther: Agreed.

Katie: That's why a lot of our new guy training at Schipul, we really talk about the fact that just because you grew up with the internet like you may not realize that things that you say, they last forever and a judge can totally get every single one of those e-mails, that even if you make a snide comment about a client or a co-worker, these things can come out. So even if the language isn't bad, sometimes the tone, sometimes the content. It's serious business.

Esther: Totally.

Katie: And these big dogs have learned it.

Esther: Yep.

Katie: So John, you've certainly had different workplace experience than Esther and I have. What are your thoughts?

John: I think it's a bunch of bull [Beep] because every time I try to edit with these [Beep] headphones I get a bunch of [Beep] feedback and it's a whole bunch of God [Beep] [Beep] my [Beep] 'cause it's a bunch of [Beeeeeeeeeeeeeeeeep] leprechauns, ya' know. So yeah, I have no problem with it.

Esther: Well, HR, HR.

John: [Beep] HR.

Esther: And with that, you've been listening to the BusinessMakers Overtime Show heard here and online at the BusinessMakers.com/overtime. I'm Esther Steinfeld.

Katie: And I'm Katie Laird.

Esther: And we'll be back with more in chapter three.

John: And I'm [Beep] Whiteside.