Katie: Welcome to the BusinessMakers Overtime Show heard here and online at the BusinessMakers.com/overtime. I'm Katie Laird.

Esther: And I'm Esther Steinfeld.

Katie: And we are here to take you into yet another ramble into the wild, wild world of business.

Esther: Wild, wild business.

Katie: Wild west. Wiki-wiki-wiki.

Esther: Yikes.

Katie: Wooo.

Esther: Wrong show here.

Katie: So today's show is pretty fun. In our chapter three special features we're gonna be taking a look at something kind of new for us. We're gonna be looking at fab or flop, taking a peek at different recent marketing and PR campaigns. I'm excited.

Esther: Mhmm.

Katie: And then in chapter two we have a lovely guest, Amy Woodall of the Black Sheep Agency who's gonna talk to us about some big ideas and you'll get what we mean whenever we hear her segment in chapter two, but first of all we're gonna kick it all off with a look into the world of business.

Esther: As we always do.

Katie: As we always do. So what is happenin'? What's the buzz?

Esther: Well, one thing isn't buzzing.

Katie: Maybe it is.

Esther: Or I guess you'll get a buzz from it for like two seconds. Then you'll crash. Apparently a judge, according to Gawker, a judge has ruled that vitamin water is in fact uncarbonated, sugary, unhealthy Coke. It's exactly the same thing. There is absolutely no value of any sort to it, yet vitamin is in the name and this is just further proof that we're being marketed all kinds of crap that we shouldn't be having.

Katie: Exactly. So, vitamin water, this really doesn't come as a surprise to me because if you look at it, it's brightly colored, really sweet tasting 'water'. I'm not exactly sure how the world is so shocked at this right now, but it is interesting. As you said, Esther, we're getting marketed a lot of healthy - it's not green washing. It's what? It's health washing.

Esther: Well yeah. It's the reason that the word organic has been so watered down. It's the reason that we need federal regulations on the word natural.

Katie: Yeah; exactly. Or even the word healthy in this case.

Esther: Healthy; right.

Katie: So the company's use of the word healthy violates the FDA's 'jelly bean rule' that prohibits companies from selling junk foods that provide minimal health benefits while passing them off as such.

Esther: So it just shows you it's time to get serious about your own health and not listen to marketers who are going to tell you that you should be drinking vitamin water because it reduces the risk of age-related eye disease. Hm.

Katie: So basically it's time to start reading the label, people. That's all I can say.

Esther: Yeah. If the first ingredient is sugar before water there's a problem.

Katie: Hey, sugar comes from a plant. It's natural.

Esther: Yeah. So do a lot of drugs.

Katie: Touche. Vitamin heroine.

Esther: Who's gonna believe that? Alright. So what else is happening?

Katie: So found a very interesting article by Penelope Trunk on Bnet.com. It's actually taken a poke at this whole idea of a salary gap between genders, between men and women. So this is something that I know that we've discussed on the show. I know I certainly still read about, I still hear about at women's conferences, at business conferences, but Penelope is actually making the case that it's ridiculous that there is no more salary gap between the sexes.

Esther: Hm.

Katie: So Penelope is actually writing specifically to poke at the paycheck fairness Act, which the White House recently announced that's supposed to provide not incentives, but basically it's trying to bolster the economy by making sure that women are getting paid adequately, getting paid fairly, but as Penelope notes, it's illegal to discriminate between the sexes. It's kind of like trying to fight what it's fighting with what it's fighting against in a way.

Esther: Hm.

Katie: So Penelope makes another really interesting statement. If you look actually on the cover of the Economist, I think an issue or two ago that says that not only is the salary gap gone, but many women in their 20s are out earning their male counterparts in large cities, as well as doing significantly better in school.

Esther: Well, it also notes that while the gender gap in pay is clearly disappearing or as this article states or the Economist, what isn't disappearing is the pay in people who have MBAs from say a Harvard versus someone who has an MBA from say University of Chicago. So there's still those kinds of gaps. There's still major gaps in pay between people who - women who have kids and women who do not have kids.

Katie: Yes; the parenting issue.

Esther: Right. Those gaps still exist. So all things being equal, a man and a woman, both single who have a Harvard MBA, there's no gap there. I think that's what they're saying.

Katie: Yeah; but -

Esther: Which is a little misleading.

Katie: It is a little bit misleading. Women that choose to either leave the workforce for a time and come back are women that want reduced hours to be able to be at home with their kids, that is of course going to cause a salary gap. You can't have the best of both worlds, as amazing as that would be. If we could find a planet where I could do that, that would be awesome.

Esther: Yeah.

Katie: I would like twice my pay and I would be here 20 hours a week.

Esther: Mhmm.

Katie: So yeah, Penelope, once again she's a pretty controversial blogger on a lot of topics and I know if you guys are familiar with her free beer blog -

Esther: Yes.

Katie: She is a feisty, feisty woman. This is an interesting one. Something you don't see too often.

Esther: Agreed. Well I guess that wraps up our week in business, but ya' know what we've got going on right now, dear listener, we've got our business scavenger happening right now. Basically for the next few weeks if you're unfamiliar with this, we're gonna be keeping track of all these clues we're gonna give you throughout the weeks. Every week you're gonna get two clues. We'll post them on the BusinessMakers.com/overtime so you can see them all there and keep up with us. All the answers you can either find through Google or you can find them on the BusinessMakers.com/overtime site. Our site is highly searchable. It's easy to find these answers if you're keeping up with us, but this is a way for you to engage with us. So I guess it's time to tell you our two clues of the week.

Katie: Yay.

Esther: Oh, and I didn't even tell you what you're gonna win if you -

Katie: Oh my gosh.

Esther: You're gonna win a free pass to the interactive strategies conference happening September 16th 2010 in Houston, Texas at the Angelica Theater. It's a pretty good deal.

Katie: It is pretty amazing.

Esther: It's a nice savings you get there. Free conference. So we've already given you two clues and they're posted on our website so you'll have to go there to find them and we're gonna give you our second ones right now.

Katie: Ooooh, tremble.

Esther: So on this show we have six forbidden words. What are they? That's clue number one. Clue number two: business life isn't all fun and games unless it is. Name two gamer gods that have appeared on the BusinessMakers Show and that could be BusinessMakers or BusinessMakers Overtime. So, figure it out.

Katie: Figure it out. And this is exciting to me because it's a great way to get familiar with some other content that maybe you missed, you haven't heard in awhile. So it's sort of like a fun exploration into the BusinessMakers universe.

Esther: That's right.

Katie: With a glowing happy prize at the end of it.

Esther: Mhmm.

Katie: Well that about wraps up our Chapter One of Overtime Show number 54. Can you believe it? Fifty-four.

Esther: It's hard to believe. Studio 54.

Katie: Studio 54. This should totally be our disco show ya' know?

Esther: I know. We should be in roller skates right now.

Katie: Exactly. Stay tuned for a fantastic BusinessMakers Breakdown in Chapter Two with Amy Woodall of the Black Sheep Agency. You're listening to the BusinessMakers Overtime Show heard here and online at the BusinessMakers.com/overtime. We'll see you at --