The BusinessMakers Overtime - Week of August 4, 2010: Cutting Edge Marketing

Episode 054 originally broadcast on August 04, 2010

So, you think your vitamin water is healthy? Nope, guess again. Katie and Esther visit with Aimee Woodall, founder and CEO of the Black Sheep Agency, a guerilla marketing and PR firm. Then, we’ll analyze recent marketing campaigns. (“It reduces the risk of age-related eye disease?!”)

A Shifting Salary Gap

What’s the buzz?! Katie Laird and Esther Steinfeld take you on another adventure within the wild world of business. So, you think your vitamin water is healthy? Nope, guess again. The gender gap might be improving, but another salary gap still exists. And, new clues for our Business Scavenger Hunt. (“It reduces the risk of age-related eye disease?!”)

Guerilla Marketing to Engage Everyone

Katie and Esther visit with Aimee Woodall, founder and CEO of the Black Sheep Agency, a guerilla marketing and PR firm that progressively embraces all types of tools--media, Web, flash mobs and protests—to tell a story and get clients noticed. Aimee believes it’s a more genuine approach because it’s an interactive process and allows everyone to get involved. (“It’s all about storytelling.”)

Fab or Flop?

The Overtime Girls analyze recent marketing campaigns, whether they worked and why. First up: Ford’s reveal of its redesigned Explorer on Facebook. More than 56,000 people have tuned in. Ogilvy & Mather Argentina spent the big bucks for a wild new Coca-Cola campaign to celebrate the Argentinian Friendship Day. Both are thumbs-up concept and execution. (“They’re still building the buzz after you think it’s peaked.”)