April 2010 Archives

Blogging & Bicycles

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 044 | Date: April 28, 2010

Katie Laird and Esther Steinfeld present the show full of balance and business doing good—or at least trying to! In the news this week: Forbes Magazine is under attack from bloggers. A hotel in Copenhagen is trading food for power in a creative ploy of eco-marketing. What is happening between Target and VISA? Lance Armstrong has done a lot more than beat cancer and win the Tour de France; he’s the ultimate entrepreneur! (“It’s a little too Big Brother.”)

The Power to Decide

Interviewer: Katie Laird | Guest: Amy Robinson | Episode: 044 | Date: April 28, 2010

Amy Robinson has a Michelangelo quote on her website: “The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” Katie interviews a life balance coach extraordinaire who looks at life from a different angle. She defines “balance,” espouses the importance of “purpose,” and she offers powerful advice to defining, and getting, what you want. (“Entrepreneurs wrestle with prioritizing.”)

“Cause” Marketing

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 040 | Date: April 28, 2010

Katie and Esther consider companies promoting incongruous causes. For example, KFC has partnered with Susan G. Komen to support breast cancer research. Sometimes the match between the supporter and the charity can be, well, unfortunate. Should that discredit their charitable efforts? Another issue: green washing. And, WOW, what is up with Pepsi?! (“It is wildly disturbing. I thought it was an April Fool’s prank.”)

Healthcare Reform Tax Credits

Interviewer: Carl Kleimann | Guest: Carl Kleimann | Episode: 040 | Date: April 28, 2010

Under the new Healthcare rules, employers can qualify for tax credits. But, there are qualifications, requirements and exclusions. Carl Kleimann gives details.

The BusinessMakers Overtime - Week of April 28, 2010

Interviewer: | Guest: | Episode: | Date: April 28, 2010

Katie Laird and Esther Steinfeld present the show full of balance and business doing good—or at least trying to! In the news: Forbes Magazine, Lance Armstrong as the ultimate entrepreneur and life coach Amy Robinson’s take on “balance.” Oh, and we tackle “cause” marketing. Are you ready for this?!

What would YOU do for Honey Buns?!

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 039 | Date: April 21, 2010

Katie Laird and Esther Steinfeld are on the road again, chowing down at Smashburger. In the news this week: Why, oh why, would Apple remove our beloved Get-a-Mac ads?! Prison inmates in Florida have been caught doing, well, entrepreneurial things in return for Honey Buns. Crocs is going trendy. And something new! (“Remember the Jibbitz?”)

Seeking Mr. Right

Interviewer: Katie Laird | Guest: Nina Friedman | Episode: 039 | Date: April 21, 2010

Most successful entrepreneurs will tell you that starting a business requires passion. Today’s guest could not agree more. Passion is a biggie; she also believes that integrity is important, and she trusts her own instincts when it comes to finding “a good egg.” Katie interviews Nina Friedman, a professional matchmaker. (“So many people just don’t pay attention.”)

American Brands in Foreign Lands

Interviewer: Katie Laird, Esther Steinfeld | Guest: The BusinessMakers | Episode: 039 | Date: April 21, 2010

Katie and Esther consider the story of Mister Softee Ice Cream in China. What could be a simpler product for international expansion than ice cream, right? Well, no. Think of the cultural implications inherent in our flavors—ice cream sold from a truck? Ebay Russia has issues too; let’s blame it on the postal workers. (“Their best selling flavor is Red Bean Blast.”)

Healthcare Reform - Requirements for Providing Healthcare

Interviewer: Carl Kleimann | Guest: Carl Kleimann | Episode: 039 | Date: April 21, 2010

Under the new Healthcare rules, employers are not required to provide healthcare to employees, but there will be a penalty involved for those that don't have coverage. Who gets to pay the penalty? Carl Kleimann knows.

The BusinessMakers Overtime - Week of April 21, 2010

Interviewer: | Guest: | Episode: | Date: April 21, 2010

Katie Laird and Esther Steinfeld are chowing down at Smashburger as they present the week’s news-from-the-edge. Katie interviews a REAL Yenta Girl (talk about pursuing your business with PASSION!) and don’t miss the segment on American Brands in Foreign Lands. Great stuff!!

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