Episode 007: Working the New Global Neighborhoods

Episode 007 originally broadcast on September 09, 2009

Overtime Breakdown: Week of September 9, 2009

Katie Laird and Esther Steinfeld recap the week’s business news. Reuters has reported that YouTube is ready to grow up. What happens when Mommy Blogger gets angry (and what about the rest of us)? Jack Welch is investing in online education. CEOs say the darndest things: online execs make pithy comments.

Businessmakers Breakdown: September 9, 2009

Katie and Esther dissect the recent BusinessMakers interview with Shel Israel, the author of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods. Israel uses his journalistic and PR expertise to help start-ups find unique strength within their online tools. Social media offers a tremendous alternative to companies without giant advertising budgets. If it’s truly newsworthy, any media can be effective in getting out your message.

Special Features: Week of September 9, 2009

Katie’s Book Report features Ethics for the Real World, written by Stanford professor Ronald Howard and Silicon Valley entrepreneur Clinton Korver. Katie endorses this book as a non-judgmental and practical guide for everyday life. Esther introduces another author, Scott Ginsburg, who offers “need-to-know” information about building your own personal brand. (“Being different is actually social currency today.”)