The BusinessMakers Overtime - Week of October 28, 2009: Economics & Unemployment (Oooh! Scary!)

Episode 014 originally broadcast on October 28, 2009

Around this time of the year, things seem to be a little scary... Overtime is no exception. The girls will talk about just how scary our economy and present day job situation is looking. Esther will have a not so scary interview with the founder of PitchEngine.com, Jason Kintzler. Plus if you own a business that might be haunted and you need that ghost to pull its own weight, the girls will help you out with some tips on how to market that Ghoul. Also, Katie and Esther share their Halloween costume idea with you... tweet tweet.

Sometimes the Real World can be Scary

Katie Laird and Esther Steinfeld dissect the week’s business news. Halloween is a nearly $5 billion retail business, down nearly $1 billion from last year. Not surprisingly, in today’s coupon-cutting society, online costume sales are up and the party animals are spending less. We have some shocking data on SEO, eCommerce and unemployment. Google is in the cat-bird seat. Favorite links for the week are Cachinko.com, a job board with a twist; and razume.com, an online community for job seekers.

Public Relations can be Social, Imagine That...

Esther interviews the founder and CEO of PitchEngine, a social media platform that supports communication between public relations individuals, journalists and bloggers. And isn’t PR about communication anyway? Could this be a return to the way it always should have been? Esther poses the tough questions and Kintzler replies with no fear. (“Press releases suck!”)

How to Market your Ghost

Television shows that feature ghosts are everywhere. Paranormal activities are hot! Katie and Esther offer tips for marketing your ghost. (“Be sure you have a ‘Web’site!”)