The BusinessMakers Overtime - Week of November 25, 2009: Blogging—for business and otherwise!

Episode 018 originally broadcast on November 25, 2009

Who wants to pay for news that you can find on the internet? Rupert Murdoch is unhappy with Google for this reason and wants his money for his news stories. A Purdue University professor is under some fire from his personal blog, and what is Yahoo! Mime? Esther will have a nice chat with the Social Media Handyman, Paul Chaney, about his new book The Digital Handshake. And to wraps things up so you can get to cooking your Thanksgiving dinner, the girls will give you some tips for your blog and what it can mean for your business.

Nerd Behavior, Tips and Tricks

Katie Laird and Esther Steinfeld dissect the week’s business news. A Purdue University professor blogs his personal opinion—and personal opinion can get you fired! Rupert Murdoch is unhappy with Google. Katie delves into the intricacies of Yahoo! Mime, the latest in microblogging. (“Ever heard of Orkut? It’s really hot in Pakistan!”)

Handyman offers a Handshake

Esther interviews the author of The Digital Handshake, an explanation of why advertising is losing its effectiveness while social media gains strength. Chaney, a veteran blogger, calls himself the social media handyman. The technology is simple, he says. It’s the mind set you must work to understand. (“Start with listening.”)

Blogging Can Help With Your Marketing

Our blog-crazy ladies, Katie and Esther, say that a blog CAN help most marketing efforts, but first you must know what you want to accomplish. Then, we’ll offer blogging tool basics to help start one or to raise it to the next level. ClickTale.com provides heat maps for your blog… because not everyone gets it right the first time. iStockPhoto.com and CompFight.com offer photos that help jazz things up. And more! (“We have a blog. We’re so hot now!”)