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PKF Texas: The Entrepreneur’s Playbook® - Annabella Green

Annabella Green

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Houston’s economy is hot! How do firms recruit and differentiate in a competitive market? Annabella Green, SPHR, explains how PKF Texas does it.

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Karen: This is PKF Texas: The Entrepreneur's Playbook® and I'm Karen Love. I'm the host and co-founder. Today I'm here with Annabella Green, the Director of Human Capital and Firm Administration of the accounting firm of PKF Texas. Welcome to the Playbook Annabella.

Annabella: Thank you Karen. Thank you for having me.

Karen: Houston economy: hot. How in the world do you deal with recruiting for your firm?

Annabella: It's true Karen, the economy is hot and it is great. It is great for all of us. However it does present a challenge when recruiting. We have spent a lot of time and resources at universities where we have been successful in the past, in particular the University of Houston, Texas A&M, and Baylor University.

Karen: Baylor University, yes fantastic.

Annabella: Absolutely. We have gotten great students from those universities.

Karen: Wonderful. So how do you differentiate the firm with those college students?

Annabella: Well we've spent a lot of time with the students. We are finding out what they want. And what they want is and what's important to them is they want to work for an employer that will give them training - that they will continue to grow their career. They know that we have a culture of lifelong learning. And so we give them meaningful experiences at work. And so they can continue to grow their career.

Karen: Well that makes a lot of sense to me. Thank you for sharing that with us.

Annabella: Thank you, Karen.

Karen: Brilliant - good job. I'd love to have you back to talk a little bit more about that because that's intriguing.

Annabella: Absolutely.

Karen: Thank you. This has been another Thought Leader production brought to you by PKF Texas: The Entrepreneur's Playbook®. Tune in next week for another chapter.

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