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Brandonomics from Savage - Alex Brown

Alex Brown

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Does your recruiting effort include social media? Robin Tooms discusses HR challenges with Alex Brown, senior social media and employment branding specialist at Waste Management.

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Robin: Hello and welcome to this edition of Brandonomics, an inside look at top brands and their marketing strategies. I am Robin Tooms, Vice President of Strategy at Savage Brands and my guest today is Alex Brown, Senior Social Media and Employment Branding Specialist at Waste Management. Alex, welcome to Brandonomics.

Alex: Thanks for having me once again Robin. It's a pleasure.

Robin: Well I know Alex that you work mostly with the talent group in H.R. at Waste Management. This has got to be great because it really lets you focus on kind of the H.R. and recruiting challenges there. I would ask you kind of what value have you been able to see and that you provide to the recruiting efforts in that team specifically?

Alex: Well at Waste Management we hire almost 9,000 people a year at 1,200 sites across North America. With dozens of recruiters and sourcers on staff there's an array of different challenges that everybody faces in different areas. I like to see myself as acting from a consultative approach coming in and helping them solve those challenges using a tool box that includes tactics and strategies that they may not have ready access to. As I act as a consultant with the dozens of recruiter and sourcers that we do have on staff I like to see myself as a way to extract the narrative out of the challenges that each of them face and translate that into consumable content that resonates well with our audience thereby producing more qualified candidates to help fill those positions faster with better quality hires.

Robin: Well this does actually seem to parallel quite a bit what happens on kind of the customer marketing side and how they might work with a social media person. So I would think that you would have a lot of advice for anyone trying to look at kind of social media on either of those sides.

Alex: Absolutely. At the end of the day we are all selling something. Interestingly enough in the H.R. space though we are selling a huge change to someone's life. So we just have to understand that there is a human element to what we're doing in our tactics and strategies. As long as we don't forget that we can produce quality content that really resonates with our audience.

Robin: That's what's going to matter.

Alex: Absolutely.

Robin: Well thank you so much for sharing that Alex.

Alex: Thanks so much.

Robin: This has been another edition of Brandonomics, an inside look at top brands and their marketing strategies.

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