Episode 476: Celebrating Life
It should be more about the celebration than the funeral home. Jeff Friedman founded Distinctive Life Cremations & Funerals to serve a consumer that had changed in an industry that had not. In our vignettes, Leisa interviews author Sushana Castle; PKF Texas’ Keith Miceli discusses exports; and Robin visits with Donna Smith of Forum Energy Technologies.
Russ & John are built for business and ready to bring innovation to the forefront. Our future success is tied to the success of our entrepreneurs, the innovators among us who are willing to take a chance. Includes: our Quote of the Week—true words from the folks at Despair Inc.; This Week in Business History includes such innovators as Mick Jagger, Fidel Castro and Buzz Aldrin; the Jargon Challenge Round—trendy technospeak you don’t know, but should; and Dumb Moments—Venezuela has a new tax.
Jeff Friedman believed that modern families—especially Baby Boomers—wanted to do more to honor their loved ones than the standard funeral in a dark and gloomy funeral home. The consumer had changed but the industry had not. He wanted to focus more on the experience of the celebration than the location of the chapel. He now has several locations, will sometimes meet at the family’s home, and will conduct a celebration of life almost anywhere the family wants it.
She went from Wall Street to a third world country. Leisa Holland-Nelson interviews Sushana Castle, author of Rethink Food.
Multiple brands within the same company presents its own challenges. Robin Tooms interviews Donna Smith, director, marketing and communications for Forum Energy Technologies.
Keith Miceli is back to explain how PKF Texas can assist exporting companies with everything from tax incentives to free trade zones and logistics providers.