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PKF Texas: The Entrepreneur’s Playbook® - Rose Morales

Rose Morales

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Have you seen the King Ranch trucks? PKF's Karen Love gets the details from Rose Morales, general manager of the King Ranch Saddle Shop.

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Karen: This is PKF Texas Entrepreneur's Playbook. I'm Karen Love, hosting co-founder. Today I'm here with Rose Morales, the general manager at the King Ranch Saddle Shop. Welcome to the Playbook again. We're so excited to talk to you today.

Rose: Thank you for having me, Karen.

Karen: Well, there's one thing that we haven't talked in some of our conversations, and that's all of these trucks that I see around town and across the states. Tell us about that, because it seems like it's associated with you and the King Ranch.

Rose: Yes. King Ranch has been in a licensing agreement with Ford Motor Company since 2000.

Karen: Fantastic. Well, that is really cleverly done. I love the marketing of that. So is it just Ford, or do you have other options out there? Tell us about some of the relationships you have in town.

Rose: Okay. The agreement is between Ford, where they're able to use the King Ranch name on their Ford Trucks. But we've also entered into a couple of agreements with two dealerships where we are setting up a King Ranch store at their dealership.

Karen: Are you free to share which dealerships those are?

Rose: Yes. Currently we're in Midland Odessa with Sewell Ford, and hopefully in January we will be in Houston at Tommie Vaughn Ford.

Karen: Wonderful. Well, we'll keep a look out for that. So I'm so excited to hear about these things, 'cause I know we've all wondered about it. So Rose, thank you so much in sharing the Saddle Shop with us and this information about the King Ranch. Looking forward to having you again.

Rose: Thank you.

Karen: Yeah. This has been another Thought Leader production brought to you by the PKF Texas Entrepreneur's Playbook. Tune in next week for another chapter.

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