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PKF Texas: The Entrepreneur’s Playbook® - Kelsey Ruger

Kelsey Ruger

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Kelsey Ruger is back with Jen Lemanski to discuss the HiMA’s Interactive Strategies Conference, an event that will focus on content marketing and how to develop strategies based on target audience behaviors.

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Jen: This is the PKF Texas: Entrepreneur's Playbook. I'm Jen Lemanski, this week's guest host, and I'm here again with Kelsey Ruger, the chief experience officer at CogMine, who's also the president of the Interactive Marketing Association. Kelsey, welcome back to the Playbook.

Kelsey: Thank you, Jen. Thanks for having me.

Jen: No problem. Now, I just saw the kickoff email for the Interactive Strategies Conference. What have you guys got in store this year? 'Cause I know previous conferences have been really well received here.

Kelsey: Well, first, the Interactive Strategies Conference is a conference that we do each year for the Interactive Marketing Association to help the community learn more about marketing, interactive technologies that might help them execute on their marketing strategies better. And so this year we felt like one of the things that we needed to talk about was content marketing, and I know a lot of people hear content marketing and think, "Okay. We're gonna write blog posts," or, "We're gonna post on Twitter." But it's really a lot more involved than that, and it really kinda goes back to what we're seeing happen from a behavioral standpoint. And so people are consuming more, and so as a company or as an individual, it's really important to understand your audience and be able to strategize and plan for that and then know how to execute on that. And I think the really hidden gem with what we're doing this year is having a layer on top of that about how you design all of these things to best work for the audience you're talking to.

Jen: So who should attend the Interactive Strategies Conference?

Kelsey: I think everyone should attend, but really the target audience is people who work in interactive marketing. So it could be copywriters, marketers, could be designers, developers. If you touch interactive marketing or you're responsible for content in any way, I think this conference will be a really good day for you to learn some new things.

Jen: Where is the conference, and when is the conference?

Kelsey: This year the conference will be at the University of Houston, central campus. It will be on October 17th, and it'll start at 8:30 in the morning. And we've got some really great keynote speakers, and the last session is over at 3:30.

Jen: So, Kelsey, where can they go online to find out more about the conference, the speakers, all that kind of stuff?

Kelsey: So you can check out our website. It's www.houstonima.org. There you can find all the information about the schedule and all the speakers we have lined up.

Jen: Sounds good. Thanks so much for being back here.

Kelsey: No problem.

Jen: This has been another Thought Leader Production brought to you by the PKF Texas: Entrepreneur's Playbook. Tune in next week for another chapter.

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