Russ: This is the BusinessMakers Show, heard on the radio and seen online at thebusinessmakers.com, coming to you from downtown Austin, Texas once again, at Capital Factory, and my guest now is Bob Fabbio, clearly serial entrepreneur, former venture capitalist, and here today to tell us about his next chapter. Bob, welcome to the BusinessMakers Show.
Bob: Thank you, Russ. Glad to be here.
Russ: You bet. Well, last time you and I got together and you were on the show, it was as the founder and CEO of White Glove. Correct?
Bob: That's correct, White Glove Health.
Russ: And that's still going on -
Bob: An ongoing concern. Yes, it is.
Russ: - and you're kind of involved -
Russ: - but not day to day like driving -
Bob: Still a significant shareholder.
Russ: Okay, but once again, all of a sudden you started thinking, "Wow, what can I do now?" and from what I understand, there's a new idea, a new business at the very early stages right now.
Bob: There is. I've spent since April here at the Capital Factory, talking to lots of young entrepreneurs and studying all the new technology that's being used, and as a part of that, I came up with another new idea -
Russ: Lo and behold.
Bob: - to go and try this. Yeah. It wasn't on purpose. I came here to be a partner here at the Capital Factory, and just as a side effect, that's the way it worked out.
Russ: Right. Well, you obviously have that big time in your DNA. So tell us about it.
Bob: Well, it's a company called the eRelevance Corporation. It's just launched in the last couple of months. It's focused on generally the topic of patient engagement, only it's a service that enables health care providers in the U.S. and then throughout the world ultimately engage their patients in a very novel way.
Russ: You know, my experience is that there's a lot of physicians I've dealt with that didn't seem to engage me at all until I came in. So there seems to be lots of room for improvement.
Bob: Well, that's precisely correct. In the past, prior to the new health care laws, there was no reason financially for a health care provider to engage you after they provided care. There was no way to monetize that. There was no tools to do that, and that's what I stumbled into was now because of the new health care laws, it's imperative that health care providers continue to have a dialogue with you after they've provided care to look for signals of health risk, and so that's essentially what I'm working on.
Russ: Okay, I'm trying to envision this from the patient perspective. My doctor would be what? Sending me text messages, e-mails, how?
Bob: No, none of those. That's what everybody would do. You will download a mobile app, and think of playing a game like Jeopardy with your physician. He's serving you little pieces of snackable content that is relevant to you and your life, not just your health, but your life, around hobbies, interests, family, where you live, how you work, et cetera, and you play this game with him. You answer the questions. You get them right, you win points and then ultimately can use those points for discounts on meds, discounts on health care, et cetera, et cetera.
Russ: Wow. So it has nothing to do with the last time I went and saw him. He told me I have high blood pressure.
Russ: Nothing to do?
Bob: No, not necessarily. It'll certainly allow you access to the doctor, and the system will drive you back to the doctor for more care when it spots signals of concern, but it's really to create a more engaged relationship with your health care provider. It's not like everything else out there that is trying to change your behavior. That's really up to you and the doctor. The technology has struggled to do that. All of the patient engagement things that are going on today are catering to insurance companies or to employers. Neither of those parties have a trusted relationship with you, the patient. Your doctor does.
Russ: Okay. Give me an example. I'm engaged with my doctor through your app. What's like a piece of information or a game question that he or she might ask me that would tell them something about me?
Bob: So we may know that you love soccer, and so one question might be, "Who's going to world the - win the World Cup games in Brazil?" It has nothing to do with predicting your health, but it's engaging you in something that you are passionate about. You hit play again, and the next question might be, "How many steps should you walk today to have a healthy lifestyle? 2,500, 5,000, or 10,000?" Why? Because maybe the system knows that you suffer from obesity or you're bordering on high cholesterol or you have high cholesterol, and so it's a dialogue that's created with you with these little, short questions like trivia around your life, and you just answer them, and you keep answering them because you're getting more and more points, and then you use those points to redeem them for monetary reasons.
Russ: Bob, I don't mean to get personal, but this is sounding like something that evolved from your knee transplant and a doctor that knew that you liked to do the samba and said, "Hey, how's it coming, Bob?"
Bob: Well, it actually is - it could have been used in that way certainly for my knee replacement last year, but really it evolved from a experience I had at White Glove. We saw insurance companies try to engage patients and fail miserably. We saw employers try to engage patients and failed miserably, but we - when we, White Glove, engage patients, we had very high engagements rate.
Bob: Why? We were the doctor. We had the trusted relationship, and we had the digital assets to do so. So this is really enabling all the health care providers in America to be able to do the same.
Russ: Cool. So when might eRelevance actually be interacting with customers and patients and doctors?
Bob: So yeah, the intent is to have this available by the end of the year -
Russ: Wow, great.
Bob: - and so there's a bunch of code being written right now, and we've market tested it like crazy. We've had thousands and thousands of docs comment on this in very positive ways. We've had thousands and thousands of consumers do the same, and so now we're just building it and getting ready to launch it into the marketplace.
Russ: All right. We're going to stay tuned in for sure. Good talking to you too.
Bob: Very good. Thank you, Russ.
Russ: You bet, and that wraps up my discussion with Bob Fabbio, the founder and CEO of eRelevance, and this is The BusinessMakers Show, heard on the radio and seen online at thebusinessmakers.com.