Episode 399: Entrepreneurs Outside the Box
The BusinessMakers are defying stereotypes and going paperless overnight! Featured Guests on this week’s show are Will Davis, co-founder of Outbox, a company revolutionizing snail mail; and John Pacini, co-founder of the Dad 2.0 Summit on modern fatherhood. In our vignettes, Leisa seeks career advice from Accenture’s Barbara Duganier; Robin talks communication strategy with David Quin, CenterPoint Energy; and Greg Price discusses changing taxes with PKF’s Tina Winograd.
Russ and John present the show that champions our free enterprise system and features entrepreneurs. We love the innovators, and we’ve got a boatload of ‘em! Includes: The BusinessMakers Quote of the Week—inspiration from English philosopher Thomas Hobbes; This Week in Business History includes momentous moments like the passing of the Thirteenth Amendment to abolish slavery, the launch of the Lincoln Motor Co., and Janet Jackson’s famous wardrobe malfunction; and the Jargon Challenge Round—trendy technospeak that YOU should know.
Will Davis set out to disrupt the outdated snail mail industry when he co-founded Outbox. The company digitizes postal mail and delivers it to a digital mailbox which users can then tag, search and archive. It takes the power from the sender and transfers preferences to the receiver. Davis says it gives consumers control over what they do or don’t want to receive (no more trash mail!) as they create the postal experience that consumers want. Think of the implications—control the catalogues you don’t want; unsolicited vendors will have to rethink their mailings. You could become paperless overnight!
John Pacini ventured into uncharted territory when he launched Dad2.0—“Mr. Mom” is dead and Pacini was right that there is a market to support such a venture. Bernadette Verzosa interviews a co-founder of Dad 2.0, an annual conference to connect blogging dads and marketers with the changing voice of modern fatherhood. It’s all about men defying stereotypes, shifting the perceptions and redefining what it means to be an involved parent.
How do you market a low-interest service to consumers? Well, first you build awareness. Robin Tooms interviews David Quin, director of brand and communications strategies at CenterPoint Energy.
You really can have it all—sort of. Leisa Holland-Nelson seeks career advice from financial whiz Barbara Duganier, Sr. Executive and Head of North American Finance Business Services for Accenture.
Are you ready for the tax and benefits changes that are going to affect your employees? Greg Price talks employer tax changes with PKF payroll specialist Tina Winograd.