Episode 427: Outsiders on the Inside
Art Saxby founded a marketing management firm that allows a client company to outsource to his “Chief Marketing Officer” consultants who actually function as insiders. Russ interviews Art Saxby, CEO of Chief Outsiders. In our vignettes, Leisa visits with Melissa Stevens of the Stevens Group; Robin interviews Daniel Cotlar, Blinds.com; and Karen Love chats with PKF’s Frank Landreneau.
Russ and John present the show about those that make business happen. We have revolutionized the way business is taught in this country. No one asked us to do it; it’s our gift to society. Includes: Our Quote of the Week—ambiguous words from American author James Branch Cabell; This Week in Business History includes the innovation of Singer sewing machines, Thomas Edison and the light-hearted Felix Wankel; and the Jargon Challenge Round—trendy technospeak you probably don’t know.
Russ interviews the founder and CEO of Chief Outsiders, a strategic management consulting firm that works from within a client company’s marketing team in order to execute the company’s plan. Saxby hires former marketing executives to function as outsourced Chief Marketing Officers working part-time with the clients’ marketing team.
Marketing should be the eyes and ears of the customers’ needs. How? Robin Tooms gets the scoop from Daniel Cotler, chief marketing officer at Blinds.com.
Leisa Holland-Nelson seeks career advice from an accomplished branding professional when she interviews Melissa Stevens, founder and president of PR agency the Stevens Group.
Is your financial advisor up to the challenge of your international business? How would you know? PKF’s Karen Love asks Frank Landreneau, a director in PKF’s International Tax Practice.