Russ: This is the BusinessMakers Show, heard on the radio and seen online at thebusinessmakers.com. This is the show about those people that build companies, grow companies, hire people, hire taxpayers, create jobs, all the important stuff.

John: But that's still not enough.

Russ: That's true because --

John: They really didn't do it.

Russ: They didn't do it.

John: That's right, no, the government, if it weren't for those roads filled with potholes, traffic lights that malfunction --

Russ: That's right.

John: The red light cameras, I mean, you've got to give a hand. That really --

Russ: That was a money-maker, wasn't it?

John: That's a money-maker, yeah.

Russ: Yeah, man.

John: I mean, how would you like to have been the salesman, the red light camera salesman on this? Can you imagine how much money this guy made?

Russ: Well, hopefully he got paid all upfront, you know, because there continues to be these referendums of these red light runners who don't like the system.

John: Yeah, well, right, and they have a legitimate cry because, you know, when you're convicted of a crime and you go to court, you have the court to face your accuser. Well, what are they gonna, you know?

Russ: Should they face that salesman?

John: Well, no. Well, that may be the only remedy because if you don't have a salesman there, then they just bring in the camera and the camera's on the witness stand.

Russ: Yeah, and you're obviously guilty and that's just not American, is it?

John: No, no. So out with the red light cameras and, you know, and on with the captains of industry, that's what I say.

Russ: But you know, speaking of innovation, the red light camera's kind of cool and we've been coming up with innovations right here at the front end of the School of Business. This is where I shared with you my idea of the eyeglass treatment. You know, they have anti-glare, they have anti-scratch. I think they ought to put a little film in there that turns them 3D.

John: 3D?

Russ: Yeah, your glasses, your seeing eyeglasses - 3D seeing eyeglasses. Can you imagine that?

John: You know, I think you're on to something because I've noticed like when I don't wear my glasses, everything's flat. There's no depth perception.

Russ: Right, two-dimensional.

John: It's just all two-dimensional.

Russ: Right, just blurry.

John: But when I put on my glasses, it is a little blurry because I hardly ever clean my glasses, but outside of that I'd get some depth perception here, and that's just because of the glass. Imagine if you had a film there that would really accentuate the things that are up close apart from the things that are at a distance?

Russ: Well, like if you see an 18-wheeler coming right at you, it's going to look like it's coming right at you.

John: It'll be - remember those old Cinerama movies? They had the big screens and they had three projectors?

Russ: Oh, yeah.

John: I mean, it's like Cinerama. I mean, I think this is - I think we ought to quit this show, to hell with the show, and let's get this thing going, man. I mean, we'll a make a for - we'll make millions!

Russ: I think this show just stimulates ideas.

John: I know.

Russ: I've had another one lately and I don't know if this is like a business but it kind of could be. It's a networking association, and it's a networking association for introverts.

John: Introverts.

Russ: Yeah. You know introverts usually don't like networking.

John: I know because they just like to keep to themselves.

Russ: Right. If you had an association that's just networking and you just, you had to be an official introvert to be a member.

John: Wow.

Russ: They might have pretty dull parties, you know. I think they'd all have to wear blindfolds so they wouldn't be intimidated by the fact that other people would be there.

John: Other people there, yeah.

Russ: All right, all right, well, let's move forward.

John: Yeah. How did we get on this - you know, that's how innovation starts, really, because you start on one thing and you think, "Well, what would happen if we did this?"

Russ: Yeah, that's exactly right.

John: And that's what happens, yeah.

Russ: But before we move on --

John: Before, yeah -- we digress.

Russ: Yeah, we've continued to share our viewpoint of the economic ignorance indicator, and I don't know, I think it's kind of holding steady but at an all-time high, you know. When we really started sharing it with our audience it was at 173. I don't know where it is now. It's probably plus-or-minus a point there, but people don't seem to care about the laws of economics any more.

John: Well, I have the poster child for this whole thing.

Russ: Yeah, and who's that?

John: It's this woman that got the Obama phone. Have you seen that YouTube video?

Russ: No, I haven't.

John: Oh, she's talking about how she's going to vote for Obama because she got a free phone from Obama.

Russ: Wow.

John: And what it is, on your phone bill, there's a tax that was originally intended to help lay wires around the country in rural areas. Well, that's all been done now but that tax is not going to go away so they're using these taxes to buy millions of cell phones that people who are disadvantaged --

Russ: And can give them to them, yeah. You know, we're getting close to where the argument, the economic argument to not work and to not be a contributor is stronger than the economic argument to go try to put yourself ahead.

John: I know, because why go through all this aggravation? I mean, you go to work, you got people there, I mean, you've got to deal with them all the time .

Russ: You've got the commute.

John: Customers are all haranguing you, "Why don't you do this? Why don't you do that?" You've got traffic going to work. I mean, if you didn't work, you wouldn't have any of that.

Russ: You get sleepy then you've got to act like you're trying to stay awake.

John: I know, right. If you want to play Solitaire on your computer, you can't --

Russ: You get in trouble.

John: because your boss is watching.

Russ: Or you have to hide it, kind of thing.

John: You've got to hide it. Or you can't play Fantasy Football or anything like that.

Russ: Yeah. You can't go to your favorite websites maybe.

John: Well, some of them, yeah.

Russ: Yeah, but it is getting there. I mean Mitt Romney pointed out that there's 47%, you know. If a few more of us just went over on that side, you know, it'd be more than 50 and, hell, none of us would have to work.

John: Wow. Boy, that's another great idea.

Russ: Yes, it is.

John: Well, first let's get this 3D glasses thing up and running and make our millions, and then we won't work.

Russ: All right, all right, and then we'll mover over there. All right, but here's today's lineup.

John: Wow, okay.

Russ: First up, the Las Damas - this is a family, a three-generational family that is creating a Texas wine country destination. There is a Kay Palacios at the top of the family, her daughter, Dr. Kiki Palacios, and then her daughter Laura Gilliam. They are our guests today, followed by --

John: Where is this destination?

Russ: It's out close to Brenham, Texas, you know, in the rolling hill country there, and Blue Bell Ice Cream, and lots of blue _______.

John: Oh, that's really close by.

Russ: Yeah, it is.

John: Because most of decent wine places, there's Messina Hoff up there in College Station, which really isn't that far, and then you've got two or three of them around Fredricksburg that are pretty good too.

Russ: Right, right. Well this one started, they have been producing their own grapes three or four years but their vision grew to include a winery itself, an inn, maybe even condominiums at some point in time.

John: A golf course?

Russ: Probably, yeah.

John: Maybe like an amusement park.

Russ: Oh, yeah, kind of like Tilman Fertitta would do, you know?

John: That's right, the shark tank.

Russ: Yeah, you'll have some tigers, lions and tigers and bears.

John: Monkeys and bears.

Russ: A giant Ferris wheel.

John: Don't feed the animals, the lion there.

Russ: That's right. All right, but Las Damas, they're not our only guests today.

John: Oh, you're kidding. There's more?

Russ: No, also our own Allison Triarse Lewis, who used to not be ours. She previously was channel 11's but she's upgraded career now to the Businessmaker's Show. She's going to interview Dayna Steel, the famous Hall of Fame and rock disk jockey person who's become an entrepreneur, a speaker.

John: Two broadcast people interviewing each other. That should be something.

Russ: Yes. Yes. Yes, it is, right, but first --

John: Okay.

Russ: That's right, it's time for the Businessmaker's School of Business and we kick it off each week with the quote of the day.

John: Quote of the day, yes.

Russ: Today, for the first time, we're quoting Napoleon Bonaparte.

John: Oh, great.

Russ: Okay, and here it is: "Never interrupt your enemy when he is making a mistake."

John: That's right.

Russ: That's good advice.

John: It's like the circular firing squad.

Russ: Right, exactly. Don't be a member of the circular firing squad.

John: Yeah, right. Okay, that's a good one.

Russ: Yeah, it is, right. And that brings us to this week in business history, so what happened during this sort of second week in October in business history?

John: Well, in 1492, Columbus sailed the ocean blue. This week in business history, after sailing across the Atlantic Ocean and surviving a couple of, I would say, there were a couple times, at least one time, where there a mutiny could have occurred because, you know, his ships - the Nina, the Pinta, and the Santa Maria - had been out there for a long time, yeah.

Russ: Yeah, yeah. How do you know there was only one?

John: One?

Russ: One time when a mutiny might --

John: Well, I heard, you know, I read up on this a long time ago and I heard that there was a lot of disgruntled sailors on those ships.

Russ: I'm sure that they were. They probably weren't all getting even paid minimum wage, really.

John: No, I know, I know.

Russ: They probably weren't getting paid anything.

John: But anyway, he was an entrepreneur, born in Genoa, Italy, in 1451, and he had these dreams of making a fortune, and he could have but he was hired by the royalty of Spain to find this route to India.

Russ: Yeah, and he failed right?

John: He failed, right. I mean, who this big land mass was in the way, and you know, there's always something.

Russ: Yeah, so he didn't get the bonus.

John: That's why he didn't get the bonus, yeah. And there were no courts of law back in those days where he could file a grievance.

Russ: Right, unlike these great courts of law we have now.

John: Yeah, where you still can't file a grievance. It takes you years, you know?

Russ: Yeah.

John: Okay. This week in business history in 1811, John Stevens' boat, the Juliana, begins operations. It's the first steam-powered ferry between New York City, New York, and Hoboken, New Jersey.

Russ: Huh. Is that like in the Rudy Giuliani family?

John: No, it's Juliana.

Russ: Oh, oh.

John: It's Juliana with a J not a G.

Russ: Oh, well, so no relation.

John: Right. Okay, this week in business history in 1911, Henry Ford is granted patent number 1,500,186 for actually what was the automatic transmission.

Russ: Wow. Now do you think it was he that figured it out or some of the people that were working for him?

John: He was granted the patent.

Russ: Okay, so we don't know who really.

John: But he was an engineer. He may have had something to do with it. I'm sure he had help, you know, I mean every - there's no limit to what good can happen as long as nobody care who gets the credit for it but someone had to file the patent and who better than the owner of the company, but who knows, you knows, who knows.

Russ: Okay. All right.

John: This week in business history in 1961, Kennedy urges Americans to build bomb shelters.

Russ: Boy, now talk about a rude awakening, back to reality.

John: I know. Speaking on civil defense, he advises American families to build bomb shelters to protect them from atomic fallout. In Kennedy's case, he had his own bomb shelter and that's where he used to take Marilyn Monroe.

Russ: Yeah, I'll bet he did.

John: And, you know, civil defense had nothing to do with it. it was more self-defense in case Jackie found out.

Russ: Yeah, right, right.

John: So he did more than just hide from the Russians in that bomb shelter, I'll tell ya.

Russ: But bomb shelters, home and residential bomb shelters were for sale. All you had to do was go dig a hole about 15 feet deep in your back yard and plant this thing down there, and then you would stock it, you know --

John: With stuff.

Russ: with pork and beans.

John: And spam.

Russ: Yeah, right, canned foods because if there was a bomb and you survived the bomb, you had to stay down there for, what, thirty or forty years.

John: Yeah, but you would not survive the bomb.

Russ: Right, but if the bomb was like 100 miles way, it was a fallout shelter.

John: It was a fallout shelter so you wouldn't get contaminated.

Russ: But there was all this speculation about how long you would have to stay down there and it was often decades so, you know, you had to take a lot of canned food and water to survive.

John: Yeah, right.

Russ: Plus, I don't know if anybody, if they had actual restrooms, that could get --

John: In Kennedy's bomb shelter, he did. He had everything, I mean, he had everything. I mean, how else are you going to get that woman down there? What do you think, "Hey, Marilyn, come on down here. Let's have some spam. I've got some canned foods here, Marilyn."

Russ: Yeah.

John: Anyway, okay.

Russ: All right.

John: All right, this week in business history in 1967, a day after being captured -- I like how they say this here -- Marxist revolutionary - the guy was a murderous thug, is what he was but he's been romanticized because he looked cool.

Russ: Yeah. Tell them who we're talking about.

John: Che Guevara, yeah.

Russ: He was killed, right?

John: He was fomenting a revolution in Bolivia but this - I mean, these people who wear him on their tee-shirts, and I think there's some clothing company, some chic clothing was using his likeness to promote, and that lasted about a week until they found out, you know.

Russ: Well my trip - which I hate to keep bringing up but it impacted me - to Cuba, I mean man, he surpasses the Castro brothers in how they idolize him with statues and paintings and his tomb.

John: And tee-Shirts.

Russ: Yeah, his hats. I went to his tomb.

John: His tomb?

Russ: Yeah.

John: Where was his tomb?

Russ: It's like probably 100 miles outside of Havana.

John: Oh, really?

Russ: And it's a huge, I mean --

John: Is it like a museum there with all his --

Russ: Almost, and in fact it probably, they could use the money now that they used to build it there in Cuba, it's so extravagant, but he affected Fidel significantly and then he starred in the movie, The Motorcycle Diaries, right?

John: That's right, which really is, you know -- the only problem with those three, actually it was a trilogy.

Russ: Yeah? Well, who was the other one? Not Jose Marte, he was older than them I think, right?

John: No, but there was The Motorcycle Diaries and I think there was another movie that picked up after he crashed his motorcycle or something, anyway. Okay.

Russ: All right.

John: Now this week in business history in 2001, here's what happens - like this is the buggy-whip industry when the motor car came out -- the Polaroid Corporation files for federal bankruptcy protection. They had their chances a couple of times to get into the digital age but they -

Russ: It's hard to do.

John: they had that paradigm of instant photography.

Russ: It's hard to do, as you've also seen Kodak, you know, man, they're going , "Why do we need to quit making this film? We make a 75 point margin every time we sell one." Jesus, I _____ _______.

John: Well, there you go. Well, that went away.

Russ: Yes, it did.

John: That's right.

Russ: That wraps up today's history lesson?

John: Yeah.

Russ: All right, and that brings us to Navigating Business Jargon which is also known as our vocabulary lesson.

John: Ah, every school of learning has a vocabulary.

Russ: Well, they need one, that's for sure, yeah.

John: Words is good, though.

Russ: Yes, they are.

John: Words is very good.

Russ: Yeah. The way we do this, I go out and find a new word that I get to challenge John to see if he knows the meaning.

John: That's right.

Russ: ______ ______ all week, and it's sometimes difficult and sometimes he amazes us. Today's word --

John: Amazing.

Russ: Today's word is racebending.

John: Racebending.

Russ: No hyphen, no space, one word, racebending.

John: Well, race-baiting is when you use race to inflame a conversation or a ______

Russ: Yeah, which we do all the time these days in politics, right.

John: I know. It's like a sport.

Russ: Right, it is.

John: I know. It's going to be in the Olympics in four years.

Russ: That's right. That's good.

John: But racebending is when you bend the race and it's like a track-and-field connotation, like you're running the 100-dash and you go around the curve and there's a bend in the curve, so that's bending the race.

Russ: Yeah, so you're not far off.

John: Are you kidding me?

Russ: No, so if you turn that into a real definition, you might still win the prize today.

John: Oh, wow. Well, racebending is when you're running so hard that you have to bend.

Russ: No. I'm going to have to say I'm sorry, you lost, but you were close.

John: Okay.

Russ: Listen to how close you were. It's in a movie-player TV show: the practice of hiring actors whose race is different from that of the characters that they portray.

John: Oh.

Russ: Yeah. Racebending, in other words they hire a white guy and he's playing a black guy or vice-versa.

John: Oh, like in the Minstrel shows.

Russ: Yeah, all right, and that kind of wraps it up but not completely because we still have Mr. Greg Price here to do the Entrepreneur's Playbook. All right, and that wraps up today's School of Business. Stay tuned in for our interview with Las Damas, the family launching a Texas wine country destination, and then that's going to followed by Allison Triarse Lewis' interview with Dayna Steele. This is the Businessmakers Show, heard on the radio and seen online at thebusinessmakers.com.