Summary:
What’s it like to be part of the rapidly-evolving print industry? Candace Beeke, editor of the Houston Business Journal, believes that lack of innovation will kill any business, whether threatened by technology or not. And she is not afraid. Over time, she has embraced the power of the “re-tweet” and looks beyond media to focus on the importance of content. Just having a good story to tell is not enough. Candace offers tips to help get press coverage where you want it.
