Episode 327: Measure Your Progress!

Episode 327 originally broadcast on September 10, 2011

Serial entrepreneur Steve Latham, founder of Spur Interactive, is now launching Encore Media Metrix to quantify return on investment from clients’ media efforts. In our vignettes, Jonathan Fisher offers strategies to diversify your communications budget, and we’ll hear from PKF’s Greg Price and from Leisa Holland-Nelson.

School of Business 09/10/2011

Russ and John present the show about the innovators and the entrepreneurs. These are the people with guts, no guarantees, and who “stick to it” as they create more jobs and tax payers. Includes: the BusinessMakers Quote of the Week—political humor from American satirist P.J. O’Rourke; This Week in Business History includes “firsts” like the first issue of the N.Y. Times, the first Super Mario Brothers, and the terrorist attacks of 911; and the Jargon Challenge Round—trendy technospeak that YOU should know.

Steve Latham - Encore Media Metrics

Serial entrepreneur Steve Latham has been a previous guest on the BusinessMakers Show; in March 2009 we interviewed him as founder of online marketing agency Spur Interactive. Today he visits us to take his online marketing a step further with the founding of New York-based Encore Media Metrix, a company that will measure and quantify return on investment from clients’ media efforts. Oh! And he’s here to promote the Houston Interactive Marketing Association’s upcoming interactive strategies conference on September 15.