Episode 331: It’s All About the Brand

Episode 331 originally broadcast on October 08, 2011

Russ interviews BrightBox founders Patrick McDonough and Jason Arcemont, two very different, but enthusiastic, marketing professionals. In our vignettes, Women Mean Business host Leisa Holland-Nelson interviews Jane Cummins, and PKF’s Greg Price offers individual tax tips for 2010.

School of Business 10/08/2011

Russ and John present the show about those who keep our economy growing and going. When the government takes over, it’s the innovators who are stymied. We cater to them. Includes: the BusinessMakers Quote of the Week—a sad truth from comedian George Carlin; This Week in Business History includes brave characters like Columbus, Henry Ford and Chuck Yeager; the Jargon Challenge Round—trendy technospeak that YOU should know; and Dumb Moments in Business History—another unintended consequence of the Dodd-Frank bill.

BrightBox - Jason Arcemont and Patrick McDonough

It’s all about the Brand and everything that goes with it. Russ interviews BrightBox founders Patrick McDonough and Jason Arcemont, two very different branding professionals who, together, founded this multi-discipline marketing firm. BrightBox’s staff of 35 includes creative talent in web development, video production, print design, 3D animation and more.