Episode 301: Brand Strategy

Episode 301 originally broadcast on March 12, 2011

Esther interviews Matt Biespiel, McDonald’s senior director of global brand strategy, a marketing powerhouse who takes his job very seriously. He’s had an amazing and impressive career path--and says it all boils down to passion. Also this week we debut a new vignette, "Women Mean Business" with Leisa Holland-Nelson.

School of Business 03/12/2011

Russ and John present the show that champions those that make it happen: the entrepreneurs and the innovators. Includes: the BusinessMakers Quote of the Week—wise words from writer Phelps Adams; This Week in Business History includes really famous entrepreneurs, among them Julius Caesar, Eli Whitney, and Steve Jobs; the Jargon Challenge Round—trendy technospeak that YOU should know; and Dumb Moments in Business History—a dentist on vacation finds a credit card.

Matt Biespiel - McDonald’s Corp.

Matt Biespiel, McDonald’s senior director of global brand strategy, oversees the fast food giant’s brand development, design and strategy. (He was the creative force behind “I’m Lovin it!”) Esther interviews a marketing powerhouse who takes his job very seriously. Matt explains alignment of objectives and expectation, product offerings, balance and growing ideas into iconic campaigns. He’s had an amazing and impressive career path--and says it all boils down to passion!

PKF Texas: The Entrepreneur’s Playbook® - Community Partnerships

It’s not always WHAT you know, but WHO you know. Are you getting full benefit from your relationships? Greg Price tells how you can take full advantage of this to help build successful relationships.

Women Mean Business

Leisa Holland-Nelson, president of Content Active, presents extraordinary women doing extraordinary things. Today’s discussion with Pattie Dale Tye centers around careers in the healthcare industry.