Episode 293: Real World Expertise

Episode 293 originally broadcast on January 15, 2011

Our show this week features entrepreneurs offering their own expertise to serve other entrepreneurs. Author Ravi Kathuria tells real-world parables in his new book Coherent Strategy and Execution. J.D. Gershbein, founder of Owlish Communications, offers personal brand development utilizing LinkedIn.

School of Business 01/15/11

Russ and John present the show about capitalism, free enterprise, about entrepreneurship. We’re the only ones who talk about growing companies and the economy. Includes: the BusinessMakers Quote of the Week—more shocking realism from political humorist P.J. O’Rourke; This Week in Business History includes one of Thomas Edison’s more important experiments, the Tour de France, and “the beginning of the end” for IBM; the Jargon Challenge Round—trendy technospeak that YOU should know; and Dumbest Moments in Business History—Prince George’s County uses dubious methods to resolve their budget shortfall.

Ravi Kathuria - Speaker and Author

Ravi Kathuria founded Cohegic Corp., a management consulting firm focused on organizational strategy and effectiveness, in 2002. Ravi says there is no easy way to run a business; there is no single method, no silver bullet, no “seven steps to Nirvana” that will ensure a successful operation. Business is complicated and so is managing people; having people or technical skills is only part of the puzzle. Ravi is a story-teller, and that’s what he does in his book—he tells an intense, real-world parable. Russ visits with the author of Coherent Strategy and Execution.

J.D. Gershbein - Owlish Communications

J.D. Gershbein launched Owlish Communications in 1984. When LinkedIn began to gain traction, J.D. adapted his traditional marketing company to a personal brand development company utilizing LinkedIn. Russ interviews an entrepreneur who was not afraid to reinvent himself and his business to update—and to better exploit—his expertise in marketing communications.