Episode 292: Online Marketing Products

Episode 292 originally broadcast on January 08, 2011

This week’s entrepreneurs have developed business models to support a new generation of online businesses. Jim Prather, founder of YouData, seeks to help advertisers, retailers and consumers find each other in a more targeted manner. David Lineman founded Click True to detect and prevent “click fraud.”

School of Business 01/08/11

Russ and John present the show about the working class, the people who own the businesses and create the jobs. Includes: the BusinessMakers Quote of the Week—real wisdom from political humorist P.J. O’Rourke; This Week in Business History includes the audacity of Julius Caesar crossing the Rubicon, the timeless genius of the Coca Cola Co. and the extreme innovation of the Frisbee; the Jargon Challenge Round—trendy technospeak that YOU should know; and Dumbest Moments in Business History—Detroit Public Schools has prioritization issues.

Jim Prather - YouData Inc.

YouData seeks to provide a new online model to help advertisers, retailers and consumers find each other in a more targeted manner. A consumer determines his own profile, indicating products he is interested in and would use. Retailers get more bang for their buck and advertisers get a high click-through rate.

David Lineman - Click True

David Lineman was frustrated by the “click fraud” affecting his online pay-per-click marketing efforts, so he did something about it. Russ visits with the founder of Click True, an advertising security company that works to detect, prevent and eliminate click fraud on behalf of online advertisers. Dave says getting the idea for the company and creating the fraud solution was easy—starting the company was the challenge.

PKF Texas: The Entrepreneur’s Playbook® - 2010 Tax Relief Act

Several tax provisions of the new Tax Relief Act may have an impact on your business. Greg Price has more tax deductions and credit info that YOU need to know.