Episode 296: A Lifelong Entrepreneur

Episode 296 originally broadcast on February 05, 2011

Esther interviews Bo Bothe, the “lead conversationalist and founding partner” of brand development and strategy company BrandExtract. Bo, a “Forty Under 40” award winner, believes he was raised to pursue the entrepreneurial life.

School of Business 02/05/2011

Russ and John present the show that champions innovation and entrepreneurship, both underappreciated talents in our country. We’re on the brink of our 300th episode! Includes: the BusinessMakers Quote of the Week—personal advice from P.J. O’Rourke. This Week in Business History includes the creation of volleyball; the launch of NASDAQ and the day the WWF came clean; the Jargon Challenge Round—trendy technospeak that YOU should know; and Dumb Moments in Business History—Hosni Mubarak overstays his welcome.

Bo Bothe - BrandExtract

Esther interviews the “lead conversationalist and founding partner” of brand development and strategy company BrandExtract. Bo, a “Forty Under 40” award winner, believes he was raised to pursue the entrepreneurial life—and he’s done just that. Bo talks about the effects of mergers and acquisitions, building company culture, and explains mission branding and positioning.