Episode 322: The Future of Space Travel
Episode 322 originally broadcast on August 06, 2011
The BusinessMakers interview Steven Gonzalez, deputy manager of the Advanced Planning Office of the Johnson Space Center. In our vignettes, PKF’s Greg Price asks how reliable your information is, Jonathan Fisher tells how recruiting plays a role in marketing your business, and Leisa Holland-Nelson interviews Karen Kershner, presidentress of Communications Plus.
School of Business 08/06/2011
Russ and John present the show that’s always been focused on the innovators and the entrepreneurs. These are the people who create jobs and employment. Includes: the BusinessMakers Quote of the Week—a humorous shocker from acclaimed author Rita Mae Brown; This Week in Business History includes events of historical innovation like the Singer sewing machine, Crisco Oil and the IBM PC; the Jargon Challenge Round—trendy technospeak that YOU should know; and Dumb Moments in Business History—the U.S. Navy mothballs ships.
Steven Gonzales - NASA
With the U.S. Space Program changing its focus, now is a good time to take stock of the future. Russ interviews Steven Gonzalez, deputy manager in the Advanced Planning Office of the Johnson Space Center. Gonzalez is working to create relationships within private industry and the commercial marketplace to move the space program forward. Private industry collaboration is not new to NASA and today’s rapidly changing technology environment makes it even more critical to the future of space travel. Gonzalez finds himself in the middle of a fascinating convergence.
Brand New Money - Using Recruiting as a Strategic Marketing Tool
Did you know your recruiting process could positively affect your profits? Jonathan Fisher, chairman and COO of BrandExtract, tells how recruiting plays a role in marketing your business.
Women Mean Business - Karen Kershner
WMB host Leisa Holland-Nelson, president of ContentActive, interviews Karen Kershner, founder and presidentress of marketing firm Communications Plus.
PKF Texas: The Entrepreneur’s Playbook® - Business Intelligence
Does your organization provide upper management with the information they need to make critical decisions? Greg Price says most don’t.









