Russ: This is the BusinessMakers Show heard here and seen online at TheBusinessMakers.com. It's guest time on the show and I'm very pleased to have with me Lili Pickard, co-founder and chief content officer of TotalSiteSupport.com. Lili, welcome to the Businessmakers Show.

Lili: Thanks for having me, Russ.

Russ: Okay. Great to have you here, too, and let's start by you tellin' us about TotalSiteSupport.com.

Lili: Well TotalSiteSupport.com delivers a high quality low cost way for you to have a web presence and this includes your website, search engine optimized, the website will have full content and design and programming. Everything that goes with it. It's fully supported. You can make changes whenever you want and we give you a variety of ways to extend your web presence.

Russ: Okay. So now you mentioned like high quality and low cost.

Lili: Uh-huh.

Russ: How low cost? What are we talkin' about here?

Lili: Well we're talking 295 a month with a $149.00 start-up fee, but that is far below what a lot of professional web design companies deliver.

Russ: Sure.

Lili: And it also allows you to offset it over the months and to have a predictable fee, but also we deliver a lot of value over the course of that because we continue to maintain your site, we make changes whenever you want and we will give you custom e-mails. We make blogs that will keep it relevant all the time. We have a lot of value add for this deal.

Russ: Really cool. So let me make sure I got this right. $149.00 up front and then -

Lili: Uh-huh.

Russ: 295 a month - now do I still have to build my own server and load it up once -

Lili: No, no -

Russ: That's all included. Okay.

Lili: We host it. We fully host it -

Russ: On the cloud I assume; yeah -

Lili: Yeah. It is really a laundry list and I encourage people to go check out our website at TotalSiteSupport.com because I can't even mention it. It would take up the whole show.

Russ: Okay. But still I think it must be a challenge to kinda' differentiate yourself 'cause there's a lot of web development, interactive marketing companies out there today.

Lili: Right.

Russ: I understand sayin' high quality and low price, but what else is there?

Lili: Well the content is a big key because most people think that they can handle their own content and web designers, you really need three talents to develop a website. One is design, obviously. One is programming and those two things are provided by the web design firms, but they always say, "Go write your own content, bring it back and we'll put it all together." That's usually not a very successful venture. So what we do is write all that content for you based on a questionnaire that you fill out initially.

Russ: Ah. So says the chief content officer.

Lili: Uh-huh.

Russ: So what you're saying is like if I wanted to do business with you guys I would fill out a questionnaire and then you as the chief content officer and maybe you have a staff of writers, I don't know, look at it and write it -

Lili: Right.

Russ: -- write about my company and how to do business here and all that.

Lili: Right.

Russ: Okay.

Lili: We develop your different sections. You can tell us exactly what sections you'd like to have or we can define those for you based on what we find out about your company. The questionnaire isn't a real quick deal. I mean, it takes a little while to fill out, but it can be written just out of your own mouth or you can cut and paste from other documents and we will put it all together in our Cuisinart and make it come out beautiful.

Russ: Alright. A magic Cuisinart I guess -

Lili: Exactly.

Russ: Alright. Now you are co-founder so who is the other co-founder?

Lili: Well I have a partner named Jeff Luke and he has developed over 8,000 websites. So you're really taken care of on the design and programming side as well, but he's been frustrated with how hard it is to get these websites going when you don't have someone writing the content as part of the process.

Russ: Okay. So that's the way the two of you came together.

Lili: Right. Right.

Russ: Wow. How old is this company that the two of you put together?

Lili: Well we are three weeks old.

Russ: Oh wow.

Lili: But we've been around a long time.

Russ: You've survived your first three weeks.

Lili: Exactly.

Russ: My goodness. Have you managed to even capture a prospect yet?

Lili: Oh yes. We have lots of prospects. We have an average of ten clients per week for the two weeks since our launch -

Russ: Oh. You've already captured clients.

Lili: Right. So we have - our team is at this very moment is development websites as we - and our writers are hard at work.

Russ: Wow.

Lili: So we were quite busy -

Russ: That's impressive -

Lili: But it's exciting. We've got it so systematic that it makes us really easy for us to execute on it and one of the things also that really sets us apart is for all the pain and suffering you've had trying to get a website for your company, if you've done it before, we get that website up and running as long as you give us your approvals within 30 days.

Russ: Okay, wow. But that sort of to me sounds like maybe it's one of these template type operations where I get to choose three different layouts.

Lili: No, no, no. It's all custom because Google and all the other search engines really don't like templates so we - that's a big wall. Two things. It's a template. They don't like templates so if you're trying the do-it-yourself approach you're really gonna miss out on searchability and another thing is all those fancy designs that you put at the front of you, when it says, "Click to enter the website". Well that is just a big wall. So those are two things. All the flash designs. So it's a custom website that's fully designed. The content, the design, the programming is all - we start with a fresh pallet just for you.

Russ: Okay. Now I'll have to admit. I'm just sorta' doin' the numbers in my head and clearly writing for the site, the content part and custom design and putting it all together, at these prices have you guys done the projections? Can you make a profit?

Lili: Are we crazy? Yeah. Exactly. Well, first of all, because we are experts and we are really experienced, we can execute very quickly. So we don't mess with a lot of redo's and a lot of retakes, but secondly we are hoping to keep you for a long time to offset some of those costs. So just like you can offset it, instead of having to cough up $5.00 to $15,000.00 right up front to get your website delivered, over the course of it, it'll offset some of our expenses as well.

Russ: That's real cool. So your partner has these 8,000 websites that he's designed and built over time. What's your background?

Lili: Well I've always been in corporate communications and marketing. About 12 years ago I went into the technology side following the footsteps of my husband. So I've been with tech firms a lot of that time.

Russ: Okay. And you're a writing -

Lili: And I've been at PR firms, but I've always been writing. I'm a journalism major so I love to write. Think I write all the time.

Russ: Well and actually writing for a website is kind of a unique kind of writing as well, isn't it?

Lili: Yes, it is. You really need to be able to incorporate the keywords and to make the content rich with keywords, but a lot of times that can get very static and stagnant. So you incorporate the keywords, but at the same time you have to engage your audience and you have to make it really fresh content that really captures them, but the whole time we write your website for you we're going to make sure that that content reflects your goals, your business goals and that we will always keep in mind what kind of sale you're trying to make.

Russ: Okay. So that's really cool. Now I keep kinda' doin' the math on this, which is the business proposition. It's very appealing as a customer. We look at it here a lot more from the owner's perspective. I assume I'm out there three or four months and I've had a few changes in my organization so I need to change my website. I probably have to submit a change order and I probably have to pay extra for that because of the way that you've priced it so low.

Lili: That's part of our package.

Russ: Wow.

Lili: Yeah. And it's all managed through an online ticket based system that's really powerful and has been in use by a number of companies and we are really happy with it because it enables you to enter it and it creates a lot of transparency across the board. So you can see when you submitted your order and we all can see it. So it's right up there and it shows that it's being processed and then we will submit it back to you through the customer support desk for your approval 'cause nothing goes online without your final signoff or your editing. Then we post it when you sign off.

Russ: Speaking of going online, now these ten per week is what you been - are any of them out there yet or I would -

Lili: No. We are still on the verge, but I think we have DeNira's Barbecue, which is just about to go live. We're making that transition and a couple of other companies. Well EAG, I'm sorry, was our initial flagship company. So they are online.

Russ: They are. So you're already out there with your -

Lili: Uh-huh. EAG Services. Right.

Russ: Cool. Alright. Let's say we've got somebody listening and watching right now and they wanna know. So tell 'em once again the URL.

Lili: TotalSiteSupport.com. We hope you'll visit us and see how a website really should be managed.

Russ: Okay. Lili, I really appreciate you telling us about your company.

Lili: Thanks, Russ. I appreciate it too.

Russ: You bet. That's Lili Pickard, co-founder and chief content officer of TotalSiteSupport.com. You're listening to the Businessmakers Show heard here and seen online at thebusienssmakers.com.