Summary:
Russ interviews Aimee Woodall, founder and Leader of the Flock of the Black Sheep Agency, an “out of the box” marketing and publicity rebellion. Aimee launched her company after 11 years in the advertising industry and watching the evolution of more progressive media technology. The Black Sheep often stage publicity stunts, flash mobs and protests—hiring digital ambassadors for an even greater reach—to get their clients noticed.
