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Russ presents another BusinessMakers favorite: some of our very best advice from highly successful entrepreneurs. We offer words of wisdom from startup guru, author and entrepreneur extraordinaire Guy Kawasaki; Harvard teacher and researcher Shawn Achor; and Gay Gaddis, founder of creative think tank T3, the largest woman-owned advertising agency in the nation.
Announcer: What do Malcolm Gladwell, the author of Outliers, Chris Anderson, the author of The Long Tail, and Tim Ferris, the author of The Four Hour Work Week have in common? They have all had their books on the New York Times Best Sellers list for multiple weeks. And they have all been guests on the BusinessMakers Show. Check out their interviews at thebusinessmakers.com. And now back to the BusinessMakers Show with your host, Russ Capper
Russ: This is the BusinessMakers Show, heard here and online at the BusinessMakers.com. And now it's time for the Aflac BusinessMakers Flashback, brought to you by Aflac, ask about it at work. And this morning we're going to share more of our excerpts from notable entrepreneurs giving advice to aspiring entrepreneurs. Up first the one and only Guy Kawasaki, founder of numerous companies and author of numerous business books including "Art of the Start". So check out Guy's advice to entrepreneurs concerning presentations:
Guy: Most people's PowerPoint presentations for their companies are way too long.
Russ: Okay.
Guy: My recommend was called the 10, 20, 30 rule, which is 10 slides that you can give in 20 minutes and the smallest font is 30 points.
Russ: All right.
Guy: And if people would follow those 3 rules, presentations would get 10 times better.
Russ: I think Guy's advice there is just so right on. Ok, up next, the world's strongest advocate for positive psychology, Shawn Achor, Check out Shawn's thoughts on "predictors for success" with entrepreneurs.
Shawn: I've studied entrepreneurs and business leaders in now 40 different countries and discovered the same thing everywhere. What we find is the single greatest predictor of success for these entrepreneurs is not their intelligence. IQ only predicts about 25 percent of the differences in our job success. What we find is 75 percent of it is related to our positivity and our belief that our behavior matters, which means that the key to being a strong and powerful entrepreneur is building resiliency. You can build resiliency by taking small steps that are outside of your comfort zone. Realizing that you're able to do that creates a feedback loop so you're more likely to take another step and then a larger step. And what we find that resiliency itself is built by taking the risks in the first place and believing that your behavior matters and that your behavior will cause a positive outcome, and when you do so, not only is your brain happier and more positive but you're seeing more possibilities that you can capitalize upon, you have more energy, and as a result more resilience.
Russ: Okay, we have to keep a positive attitude out there to make this work. And for our last piece of advice from entrepreneurs for entrepreneurs, from someone who has been there and done that, we have The Founder and CEO of T3, the largest independent advertising agency in the country, wholly owned by a woman - check out what advice Gay Gaddis gives to aspiring entrepreneurs.
Gay: Leap sometimes and don't calculate too much where you're going. You can make your plans all day long, but if you have the vision and you have the passion, then go for it and go with your gut because you're going to have to trust your gut. There's no one that's going to write the game plan out for you and have everything detailed. You have to just go out there every day. You got to be resilient, you got to take risks, and course, calculated risks, but it's all about really your belief in what you're doing and just get that confidence going and you know, put on your game face and get out there and make it happen.
Russ: Ok, and that concludes this week's session of advice from entrepreneurs and for entrepreneurs. And that wraps up his morning's Aflac BusinessMakers Flashback, brought to you by Aflac Ask about it at work. Stay tuned in for my interview with Caroline Cummings, the Director of Entrepreneur Advocacy with Palo Alto Software. Followed by my interview with Julia Rhodes, founder and CEO of Kleen Slate Concepts. And now it is time for another Advantage Point, so let's welcome Katie Laird.
[Advantage Point]
Russ: You're listening to The BusinessMakers Show heard here and (seen) online at TheBusinessMakers.com.
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