Episode 251: On the Leading Edge of Marketing for 25+ years

Episode 251 originally broadcast on March 27, 2010

John Ellett spent several years in a key marketing role for IBM (remember the Charlie Chaplin-themed launch of the IBM PC?) and, later, with PCs Limited when they changed their name to Dell Inc. When he and two colleagues created nFusion, they launched a marketing solution to address today’s evolving needs. Then, Russ visits with Houston Technology Center’s Paul Frison.

School of Business 03/27/10

Russ and John present the “not your business as usual” show for the ones who take the risk and have the stamina to see things through—the entrepreneurs. Includes: the BusinessMakers Quote of the Day—commentary from Washington Post columnist George Will; This Week in Business History includes such amazing innovation as the corkscrew, ether, LexisNexis and OS/2; the Jargon Challenge Round—acronyms, technospeak and trendy new stuff you should know; and Dumbest Moments in Business History—Greedy, evil companies that actually make far less profit than you think.

On the Leading Edge of Marketing for 25+ years

John Ellett spent several years in a key marketing role for IBM (he was involved in the Charlie Chaplin-themed IBM PC campaign) and, later, led PCs Limited re-branding when they became known as Dell Inc. When he and two colleagues combined their talents into a single firm, they created a marketing and advertising services firm based on their own corporate needs that weren’t getting met. nFusion blends together what was traditionally three different firms: a marketing consultancy, advertising agency and an interactive firm combined to seamlessly plan and execute strategies that can build a brand across several marketing options. As company needs, objectives and structure continue to evolve, Ellett is well-positioned to handle those varied agency relationships.

HTC Celebrates Entrepreneurs on May 13, 2010

Russ visits with Paul Frison, founder of the Houston Technology Center, a business incubator of new science, energy and technology companies. HTC boasts that it is also an accelerator, and has helped entrepreneurs raise more than $750 million. Frison is promoting the HTC’s upcoming Celebration of Entrepreneurs, its seventh annual Red, White & Blue Gala on May 13, 2010 in Houston.

PKF Texas: The Entrepreneur’s Playbook® - Keeping Your Employees Engaged

If you have lots of Young Professionals at your company, keeping them become better engaged will make them more effective in helping to reach your company objectives. Greg Price explains the WIN/WIN of helping the next generation become more involved.