Russ: This is The BusinessMakers Show heard here and online at theBusinessMakers.com. And this is that show about those that make it happen, the innovators and the entrepreneurs.

John: Yeah, they're the starters of the economy really, because without business, without free enterprise, there is no economy. Entrepreneurs are the ones that start the companies and the businesses that take the risks and all that and they're so - you could say they're the engine starters.

Russ: There you go, that's a given. All right, and here's what we've got lined up for you this morning. Okay, both the Aflac Flashback Guest and our Featured Guest were brought to us by the very cool Houston Interactive Marketing Association, hima.org. First up for the Aflac BusinessMakers Flashback, we roll back one year when we had Tim Walker, analyst with Hoover's out of Austin talking about effectively using Twitter for business. And then for our featured guest segment we have the entrepreneur from South Dakota who became the Chief Marketing Officer for a Fortune 500 company as in Eastman Kodak. We're talking about the man that Forbes refers to as the celebrity CMO, and known as one of the top C level Twitterers. The man that moved Kodak from film to the digital world, from a B2C company to a B2B company, Mr. Jeffrey Hayzlett. But first, that's right; it's time for The BusinessMakers School of Business. And this is where we push the envelope in the on-air and online business school.

John: That's right, we push the electronic envelope because we're in a paperless world here at The Businessmaker Show and our curriculum is paperless, there's no syllabus, we don't require any textbooks, it's just us gabbing away on various topics. I will say, however, for the complete curriculum you need to go online at theBusinessMakers.com because what you're getting right now is just a smattering of the enormous wealth of information that we're imparting here this week.

Russ: That's right, absolutely. And we kick it off each Saturday morning with a quote of the day.

John: Quote of the day.

Russ: This is one of those quotes where the source is unknown. So if -

John: Which means you made it up.

Russ: Could, could. Or you could have made it up after you hear it. It's a good one.

John: Okay, well we'll see.

Russ: All right, here it is. "Running into debt isn't so bad; it's running into creditors that hurts."

John: Yeah, right. Some of them will break your legs.

Russ: That's right.

John: Break your arms or threaten your life.

Russ: Yeah, an accumulating debt is quite fun, it's just the recognizing.

John: Now unless you're the government. Now the thing is a big holder of the U.S. debt has nuclear missiles pointed at us, so that's China. So I guess it's a lot like the mafia.

Russ: They have a strong -

John: Loan sharks.

Russ: - collection system over there.

John: Yeah, right, yeah, they sure do.

Russ: All right, that brings us to This Week in Business History. So what happened during this March week in business history, John?

John: Well, we're starting off with a couple of explorers. This week in business history in 1806, after the U.S. government bought the Louisiana Purchase they hired the Lewis and Clark people to go find out what they just bought.

Russ: Yeah.

John: And they were on their way back, okay?

Russ: This week in business history they said, "Hey, it's time, the return trip."

John: Well, they didn't decide it, they ran out of land because they hit the Pacific Ocean and there's really - that's a pretty good stopping point in my book.

Russ: Okay.

John: This week in business history, in 1845 the patent is awarded for the adhesive medicated plaster, the beginning of the development of the Band-Aid.

Russ: Wow, cool.

John: Dr. Horace Harold Band-Aid and - no, wait, I'm just kidding. Dr. Horace Harold Day and William H. Shecut received patent number 3965 for the adhesive medicated plaster.

Russ: We forget sometimes what life was like before these cool things.

John: Yeah, but 1845, that's a long time ago.

Russ: Yeah, it is, it is. But, you know, no - I guess that's when they used rags and stuff like that to tie them around.

John: Right, I know, it's - or mud or leaves, or whatever.

Russ: There you go.

John: This week in business history in 1903 the Wright brothers applied for a patent on their invention of the airplane.

Russ: Oh, that's interesting, good, cool.

John: Okay, this week in business history, 1937 spinach growers of Crystal City have too much time on their hands and they decide to erect a statue of Popeye.

Russ: Hey, it's kind of branding, I think, wasn't it?

John: Well, actually Popeye, yeah, I'm sure it really helped the spinach industry when a cartoon character started -

Russ: Yeah, absolutely.

John: - telling kids - it reminds me though when the fine townsmen of - and women of Philadelphia decide to erect a statue of Sylvester Stallone on the steps of the Philadelphia Library.

Russ: Did they?

John: Yeah, in that scene he's running up the stairs in Rocky. Well, they put a statue there.

Russ: You're kidding?

John: You know, it's a statue portraying Rocky Balboa, a fictitious boxer that led with his chin.

Russ: Unlike Popeye who was a real guy, right?

John: Yeah.

Russ: All right.

John: Okay, this week in business history, 1941, Glenn Miller begins work on his first movie for 20th Century Fox, "In the Mood."

[Music: "In The Mood"]

Russ: Alright.

John: This week in business history, in 1943, the assassination attempt on Hitler fails. Now, that's one of many attempts, but this is one that occurred March 20, 1943, a Colonel who reported to Chief Intelligence, tried to kill Hitler in a German city. He had a concealed bomb that was to be detonated by acid, but unfortunately Hitler left the building. But this is not, you know, the movie came out Valkyrie, this is not the Valkyrie event. But I actually personally met someone who tried to kill Hitler.

Russ: You're kidding.

John: It wasn't this person, right, and I'll get into that story some day. It's a very fascinating story and it's very fascinating how it's screwed up.

Russ: Wow.

John: Okay. This week in business history, 1953 another example of our terrible healthcare system which is in the news lately. Dr. Jonas Salk announced vaccine to prevent polio, right? That man took a whole disease off the map.

Russ: Right, right.

John: So much now that you don't even need - some kids are, you know, not even inoculated against it.

Russ: The point being, we've been doing quite well in the area of healthcare innovation.

John: Yeah, it was what you call a note of sarcasm.

Russ: Right, okay. That's what you call that.

John: And not the fact that he did the great thing, but the fact that this is an illustration of our terrible healthcare system.

Russ: Right, I get it.

John: You get it?

Russ: Yeah, I get it.

John: Okay. This week in business history, in 1955 that great Ballad of Davy Crockett becomes number one record in the United States.

[Music: "Ballad of Davy Crockett"]

Russ: The movie in 1955, that I think the - I remember Fess Parker played that.

John: Yeah, actually it was a mini-series on TV.

Russ: Yeah, that's right, that's right.

John: And Davy Crockett, the Indian fighter, Davy Crockett goes to Congress; Davy Crockett meets Bridget in Malibu and, you know, Davy goes to Paris.

Russ: Sounds like you saw them all.

John: Davy Crockett meets the wolfman.

Russ: Davy Crockett in Las Vegas.

John: Yeah, right.

Russ: All right.

John: This week in business history in 1963 the Beatles released their first album, "Please, Please Me."

[Music: "Please Please Me"]

John: Speaking of the Beatles, this week in business history, in 1969 John Lennon and Yoko Ono are married. By then the Beatles has broken up. So -

Russ: Yeah, who you often attribute to Yoko Ono.

John: Yeah, she - I mean, I don't know why everyone gives her all these adulations. If it weren't for her the Beatles wouldn't have broken up as early.

Russ: Yeah, there you go.

John: Okay, this week in business history in 1980 ABC's nightly Iran Hostage Crisis program is renamed Nightline by Ted Koppel. But that was America held hostage.

Russ: Yeah.

John: And they would run off the days.

Russ: Yeah, every night it was like here's day 89, yeah.

John: Yeah, right. This week in business history, in 1989 the worst U.S. oil spill when the Exxon Valdez spilled 10.8 million gallons of oil off the coast of Alaska.

Russ: Yeah, and that was terrible. What's interesting is that there haven't been anything close to that in a long time. I mean, there have been other oil spills and when you think -

John: But nothing like that.

Russ: Right, and when you look at the amount that's being shipped around, it's pretty amazing.

John: It may have something to do with the sobriety of the ship captains, because I mean, it was brought out that he had had an alcohol problem.

Russ: Yes, it was.

John: Okay. All right, this week in business history in 1989 the first free elections in U.S.S.R., 190 million votes cast, Boris Yeltsin wins.

Russ: Yeah, speaking of drinking problems.

John: Yeah, right.

Russ: He had one, too, didn't he? But he was really sort of the first democratic - and maybe the only democratic leader that they've had.

John: I know, they certainly don't have one now, that's for sure.

Russ: That's right.

John: Okay, this week in business history, winding this whole thing up, in 1993 Intel ships the first Pentium chips. Boy, I remember that.

Russ: Oh, man, yeah. You know, I always thought it was kind of interesting the Pentium nomenclature. You know, before that it was a 286, now it's a 386, and the 486, and when the 586 came they said, "We've got to change this scheme," and they called it the Pentium.

John: I know, there's been a lot of great marketing ideas that's come across in the computer business. But the Pentium, that name stuck around a long time.

Russ: Yeah, it did.

John: It's not quite a generic term yet but I think it could be down the road, yeah.

Russ: That's right. All right, all right, a good history lesson for sure. All right, and that brings us to the jargon challenge round.

John: Yes.

Russ: Also known as our vocabulary lesson.

John: That's right. Every good school, you know, business school or elementary school, there's always a vocabulary lesson, and we have ours.

Russ: You bet, absolutely, and we do it because of our contract that John has to just show up not even knowing what word I'm gonna be selecting.

John: No idea, and I want people to know, we're not making this up.

Russ: No.

John: I don't have any clue what the word is.

Russ: That's right, that's right, that's right.

John: Or the phrase or acronym.

Russ: That's' right. And I go out there and I choose the word.

John: Or make it up.

Russ: Or make it up, and I say the word and John guesses the meaning.

John: I say the word, too.

Russ: Yeah, you do.

John: Because I kind of walk my brain through it, I do my thinking out loud.

Russ: Well, that's a clue of why you're so good at this.

John: Which is a dangerous thing sometimes -

Russ: Sometimes.

John: - to think out loud.

Russ: Right. Okay, here's this morning's word. It's a two word noun.

John: A two word person, place or thing.

Russ: Right. Kodak Courage.

John: Kodak Courage. Kodak Courage. Oh, Kodak's a camera, it's a photographic company. I don't know.

Russ: All right, you don't normally give up so quickly.

John: Well -

Russ: That's a tough one though.

John: It's a tough one, yeah.

Russ: Here it is, it's the greater than usual level of courage exhibited by people who are being photographed or filmed. You know, you put a camera on them and a lot of people - you know, of course, it might have something to do with smiling and looking good. But they suddenly look like, man, this is a strong person here.

John: Right.

Russ: A lot of courage. Kodak Courage. And before we wrap up this morning's School of Business it's time for that very popular PKF Texas entrepreneur's playbook. So let's welcome Mr. Greg Price.

Russ and John: A one, and a two, and a -

Greg: This is Greg Price with PKF Texas' Entrepreneur's Playbook. In a recent study on the Blended Workforce, I noted some challenges that lay ahead. Information technology can help people and organizations bridge the divides of age, work style, distance and nationality. IT can also enable the blended workforce to add value through improved relationships with customers, partners, and talent pools to reduce costs by identifying new efficieniencies and adding value through innovation in processes, products, and services. In this study, Microsoft suggests that information technology plays a role in the following three important areas:

Knowledge management. Enabling the retention and transfer of explicit and tacit knowledge across generations, cultures and organizational boundaries.

Mobility and virtual workforce management. Extending the capabilities and protections of the enterprise and its data resources to people, anywhere, anytime.

Collaboration and coordination. Reducing virtual distances, thereby facilitating well-managed teamwork, and bringing partners into critical processes.

In this edition of the Playbook, I will focus on only one area, Knowledge Management. Older works have knowledge gained from years of on the job experience. But companies cannot afford to keep these senior personnel on staff with escalating salaries. The development of knowledge systems and knowledge networks will become a priority. Today we use Blogs, Wikis, RSS and other tools to stay up to date. Today, I see that Facebook is allowing me to stay in touch with over a dozen communities at a time. This tool and LinkedIn are just two support tools I use daily. And finally, you need to encourage all personnel of all ages to as we say "play well with others", by encouraging and rewarding learning processes.

To read and comment on the PKF Texas' Entrepreneur's Playbook, visit my blog, fromgregshead.com. And be sure to check out the new mobile ready website PKFTexas.com. PKF Texas, - The Fit That's Right!

Russ: And that wraps up this morning's School of Business. Be sure and stay tuned in for the Aflac BusinessMakers Flashback as we revisit Tim Walker telling us how to use Twitter for business. And then our featured guest segment with the Chief Marketing Officer for Eastman Kodak, Jeffrey Hayzlett. You're listening to The BusinessMakers Show heard here and online at theBusinessMakers.com.