Episode 250: Extreme Marketing Genius

Episode 250 originally broadcast on March 20, 2010

When Jeffrey Hayzlett joined Eastman Kodak as chief marketing officer, the company was desperate for a new direction. Hayzlett believes a corporate turnaround is an entrepreneurial endeavor and speaks fearlessly about his work. Then flash back with Russ to his interview with Tim Walker, an analyst who follows social media trends and authors Hoover’s Business Insight Blog.

School of Business 03/20/10

Russ and John present the show about those that make it happen—the entrepreneurs who serve as the engine starters for our economy. Includes: the BusinessMakers Quote of the Day—true humor from an unknown but clever source; This Week in Business History includes moments of greatness concerning Band-Aids, Dr. Jonas Salk, ABC’s Nightline and the Exxon Valdez; and the Jargon Challenge Round—acronyms, technospeak and trendy new stuff you should know.

Restrategize to Reenergize

When turnaround genius Jeffrey Hayzlett joined Eastman Kodak as chief marketing officer, the company was desperate for a new direction. With Hayzlett, the company moved its strategy from film to digital photography, from a B-to-C business to B-to-B, from a U.S. clientele to global. Hayzlett speaks fearlessly about his work. He believes a corporate turnaround is an entrepreneurial endeavor. And now he has written a book called, “The Mirror Test.”

Using Twitter as a Marketing Tool

Russ flashes back to his interview with Tim Walker, who follows social media trends and authors Hoover’s Business Insight Blog. In this segment, Walker observes that an online community, such as Twitter, can help you resolve issues, clarify rumors or spread marketing excitement with a personal touch that will also build customer loyalty.

PKF Texas: The Entrepreneur’s Playbook® - Challenges Facing Our Blended Workforce

As our workforce becomes more blended, issues arising from differing age, work style, distance and nationality could become a problem. Greg Price explains how technology can help you manage your knowledge systems.