March 2010 Archives

School of Business 03/27/10

Interviewer: Russ Capper, John Beddow | Guest: The BusinessMakers | Episode: 251 | Date: March 27, 2010

Russ and John present the “not your business as usual” show for the ones who take the risk and have the stamina to see things through—the entrepreneurs. Includes: the BusinessMakers Quote of the Day—commentary from Washington Post columnist George Will; This Week in Business History includes such amazing innovation as the corkscrew, ether, LexisNexis and OS/2; the Jargon Challenge Round—acronyms, technospeak and trendy new stuff you should know; and Dumbest Moments in Business History—Greedy, evil companies that actually make far less profit than you think.

HTC Celebrates Entrepreneurs on May 13, 2010

Interviewer: Russ Capper | Guest: Paul Frison | Episode: 251 | Date: March 27, 2010

Russ visits with Paul Frison, founder of the Houston Technology Center, a business incubator of new science, energy and technology companies. HTC boasts that it is also an accelerator, and has helped entrepreneurs raise more than $750 million. Frison is promoting the HTC’s upcoming Celebration of Entrepreneurs, its seventh annual Red, White & Blue Gala on May 13, 2010 in Houston.

On the Leading Edge of Marketing for 25+ years

Interviewer: Russ Capper | Guest: John Ellett | Episode: 251 | Date: March 27, 2010

John Ellett spent several years in a key marketing role for IBM (he was involved in the Charlie Chaplin-themed IBM PC campaign) and, later, led PCs Limited re-branding when they became known as Dell Inc. When he and two colleagues combined their talents into a single firm, they created a marketing and advertising services firm based on their own corporate needs that weren’t getting met. nFusion blends together what was traditionally three different firms: a marketing consultancy, advertising agency and an interactive firm combined to seamlessly plan and execute strategies that can build a brand across several marketing options. As company needs, objectives and structure continue to evolve, Ellett is well-positioned to handle those varied agency relationships.

PKF Texas: The Entrepreneur’s Playbook® - Keeping Your Employees Engaged

Interviewer: Greg Price | Guest: Greg Price | Episode: 251 | Date: March 27, 2010

If you have lots of Young Professionals at your company, keeping them become better engaged will make them more effective in helping to reach your company objectives. Greg Price explains the WIN/WIN of helping the next generation become more involved.

School of Business 03/20/10

Interviewer: Russ Capper, John Beddow | Guest: The BusinessMakers | Episode: 250 | Date: March 20, 2010

Russ and John present the show about those that make it happen—the entrepreneurs who serve as the engine starters for our economy. Includes: the BusinessMakers Quote of the Day—true humor from an unknown but clever source; This Week in Business History includes moments of greatness concerning Band-Aids, Dr. Jonas Salk, ABC’s Nightline and the Exxon Valdez; and the Jargon Challenge Round—acronyms, technospeak and trendy new stuff you should know.

Using Twitter as a Marketing Tool

Interviewer: Russ Capper | Guest: Tim Walker | Episode: 250 | Date: March 20, 2010

Russ flashes back to his interview with Tim Walker, who follows social media trends and authors Hoover’s Business Insight Blog. In this segment, Walker observes that an online community, such as Twitter, can help you resolve issues, clarify rumors or spread marketing excitement with a personal touch that will also build customer loyalty.

Restrategize to Reenergize

Interviewer: Russ Capper | Guest: Jeffrey Hayzlett | Episode: 250 | Date: March 20, 2010

When turnaround genius Jeffrey Hayzlett joined Eastman Kodak as chief marketing officer, the company was desperate for a new direction. With Hayzlett, the company moved its strategy from film to digital photography, from a B-to-C business to B-to-B, from a U.S. clientele to global. Hayzlett speaks fearlessly about his work. He believes a corporate turnaround is an entrepreneurial endeavor. And now he has written a book called, “The Mirror Test.”

PKF Texas: The Entrepreneur’s Playbook® - Challenges Facing Our Blended Workforce

Interviewer: Greg Price | Guest: Greg Price | Episode: 250 | Date: March 20, 2010

As our workforce becomes more blended, issues arising from differing age, work style, distance and nationality could become a problem. Greg Price explains how technology can help you manage your knowledge systems.

School of Business 03/13/10

Interviewer: Russ Capper, John Beddow | Guest: The BusinessMakers | Episode: 249 | Date: March 13, 2010

Russ and John present the show that celebrates those that work for the company, but features those that make the company work—the entrepreneurs who have no fear of failing. Includes: the BusinessMakers Quote of the Day—wise observation from pop psychologist Dr. Joyce Brothers; This Week in Business History includes the Ides of March, Gov. Sam Houston, the FBI’s 10 Most Wanted List and Eliot Spitzer; and the Jargon Challenge Round—acronyms, technospeak and trendy new stuff you should know.

In Search of the Perfect Drumsticks

Interviewer: Russ Capper, John Beddow | Guest: Herb Brochstein | Episode: 249 | Date: March 13, 2010

Fifty years ago, Herb Brochstein, a professional Big Bands drummer, could only find one set of drumsticks that sounded the way he wanted. In this segment, Brochstein describes his worldwide search for The Perfect Sticks. Of course, he ultimately started making them himself and the rest is history. Today, ProMark sells 3-4 million pairs of drumsticks annually. (Elvis makes a guest appearance in Brochstein’s story.)

Showing 1 - 10 of 17 Interviews | Page 1 of 2

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