Russ: Good morning. This is the BusinessMakers Show heard here and online at theBusinessMakers.com and this is that show about those that make it happen, that make businesses.

John: I know. You know Russ, it's hot outside, but I could tell ya, these entrepreneurs are even hotter.

Russ: You bet.

John: And I tell you, the work that they do, the innovations they bring to us, you and me and the rest of society really - it's kind of overwhelming to think about the power of the entrepreneurial spirit.

Russ: You bet, it's huge. Alright and here's our lineup for this morning. First up for the Aflac BusinessMakers Flashback, we're gonna feature the stories behind what triggered the ideas of three of our guests that motivated them to start their companies. First up, we'll hear Gay Gattis, Founder of T3, the largest independent advertising agency wholly owned by a woman in the country. And then Gay will be followed by Jimmy Jongebloed, the Founder of Gripping Eyewear. And he will be followed by famous blogger, Karen Walrond, the author of the very popular Chookooloonks Blog. And then for our featured guest segment, I'm gonna sit down with Chad Farrell and his sister-in-law, Brooke Farrell, Co-Founders of RecycleMatch, the company that is turning trash into treasure. But first - That's right. It's time for the BusinessMakers School of Business and this is not business as usual school.

John: This is several cuts above your normal business school, because we actually have developed what I call a real world curriculum. This isn't pie in the sky theory, this is not some boring case study you get out of some textbook that's been circulated around. This stuff is current, we change the lesson plan every week.

Russ: You bet.

John: There's certain things you learn in life by assimilating useless knowledge and we're glad to be able to give it to ya.

Russ: (Laughter) That's right, we'll give it to ya. And we kick off the School of Business each Saturday morning with a quote of the day.

John: Quote of the day.

Russ: And this morning's quote comes from Vince Lombardi.

John: Oh yeah, right, the football coach.

Russ: You bet.

John: Yes.

Russ: Green Bay Packers.

John: Named the trophy after him.

Russ: You bet, here it is. "It is time for us all to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it."

John: There you go. And he had a lot of players that were able to do that.

Russ: No kidding.

John: One of the best football coaches ever, I think, in the history of football coaches.

Russ: You bet, you bet.

John: Okay.

Russ: Alright; and that brings us to This Week in Business History. What happened during this last week of June in business history John?

John: Well, we're gonna go way back to 1767. This week in business history the British passed a Townshend Revenue Act, starts levying taxes on Americans -

Russ: Okay.

John: - the colonists. They were colonists back in those days. They wanted more and more independence because, you know, they came from England to these colonies to get religious freedom and to get economic freedom and to be left alone.

Russ: Right.

John: And of course the British, you know, managed the colonies and managed to keep their foot on their throat by taxing them and passing all these terrible laws that, you know, eventually resolved the American Revolution.

Russ: You bet.

John: This week in business history in 1854, Abraham Gesner patents kerosene.

Russ: Interesting.

John: Okay, he started in Nova Scotia, was fascinated by chemistry and geology, and he even experimented stuff in his back yard and learned about explosives.

Russ: Yeah.

John: Instead of becoming a terrorist, he decided to become an inventor -

Russ: (Laughter) That's good.

John: - and found a process for distilling cheap fuel that burns without odor, and vuala! It's kerosene.

Russ: Yeah, and we still use kerosene today.

John: Ay, it's darn right, it's good stuff.

Russ: You bet.

John: I tell ya. I don't recommend you drinking it -

Russ: Right.

John: - but it's good for other things.

Russ: Right.

John: Okay; this week in business history in 1929, a US Cartoonist by the name of Elzie Segar creates Popeye.

Russ: My goodness.

John: Yuk-yuk-yuk-yuk-yuk-yuk-yuk-yuk. Okay, alright.

Russ: (Laughter) Now that's interesting that somebody invents, you know, a cartoon character that lasts as long as Popeye.

John: Yeah, that's right; and the spinach, yeah.

Russ: You bet.

John: I think she got in cahoots with the spinach -

Russ: You think that's what it was?

John: - big spinach.

Russ: Yeah.

John: You know, there's big oil, big pharma. Well there's big spinach.

Russ: And that's what got this thing going because Popeye loves spinach.

John: I know. I think she was getting spinach under the table.

Russ: Okay.

John: Okay.

Russ: There you go.

John: This week in business history in 1936 the book Gone With the Wind by Margaret Mitchell was published.

Russ: My goodness.

John: Yeah.

Russ: One success that was. It's a great story.

John: The land. The land Scarlett, the land.

Russ: There you go.

John: Okay. This week in business history in 1943 - I like this - pay as you go, first withholding tax from paychecks.

Russ: That's when it started, wow.

John: That's when it started, right.

Russ: Pay as you go.

John: Yeah, I like how that is.

Russ: Yeah.

John: Like, well what if I don't wanna pay as I go.

Russ: Right. (Laughter)

John: And I maintain this to this very day, and I've maintained this for a very long time -

Russ: Yeah.

John: - if people would have to pay their taxes, the full tax amount at the end of the year as opposed to having it, you know, drib-drabbed out of your paycheck, you'd have a riot -

Russ: Yeah you would.

John: - a riot of monumental proportions.

Russ: You're right, because then they would grasp how much they're actually paying.

John: I know. I think a lot of people have not really figured it out.

Russ: Yeah; and then a lot of people probably wouldn't have any money at the end of the year because they would be spending it along the way.

John: I know. Well hey you know, about half the tax payer universe doesn't pay anything on tax at all.

Russ: That's true, that's true. Alright.

John: Okay, this week in business history in 1948 the transistor, which was designed as a substitute for radio tubes, which are real big things that look like light bulbs -

Russ: Right.

John: - was announced by Bell Labs to turn the world upsidedown.

Russ: Huge, huge innovation, you know -

John: Alright.

Russ: - I mean in all regards because it called for less electricity, there was less heat produced, and then there was miniaturization.

John: Miniaturization, right.

Russ: I remember the transistor radios were so cool when they first showed up.

John: Oh man, where would I be without my transistor radio?

Russ: There you go.

John: It's so cool. Okay, this week in business history in 1953 the first Corvette was manufactured.

Russ: Wow!

John: And I tell ya, you look at the design of that car way back then, it's held up pretty well.

Russ: It's amazing what those guys have done that they - with all the competing designs that are really cool, somehow or another the Corvette continues to maintain its identity.

[Music: "Little Red Corvette"]

John: Yeah. This week in business history in 1955 The Johnny Carson Show debuts on CBS TV.

Russ: Uh-huh. There he was man.

John: Yeah, there he was. It wasn't The Tonight Show, it was The Johnny Carson Show.

Russ: Right, right.

John: Okay; 1956 Elvis Presley this week in business history records Hound Dog and Don't Be Cruel.

[Music: "Don't Be Cruel"]

John: Big hits! Big hits man, big hits!

Russ: To me that was the beginning of Rock 'n' Roll. I mean Hound Dog particularly. Geez, wow.

John: Yeah, right, I know, I know. What a genius the guy was.

Russ: Yep.

John: This week in business history in 1962 Ross Perot becomes Electronic Data Systems.

Russ: Wow; and he did that very successfully.

John: Very successfully and he was an IBMer there for a while -

Russ: That's right, that's right.

John: - and decided he wasn't making enough money and didn't have enough challenges, so he started his own business. How many have we run into like that?

Russ: Oh a lot.

John: A lot.

Russ: You bet.

John: This week in business history in 1963, the Beatles first song From Me to You hits the UK charts.

[Music: "From Me to You"]

Russ: I remember I Wanna Hold Your Hand was the first big hit over here, but that was like a year or two later I think so.

John: Yeah, right. This week in business history in 1972 Ms. Magazine begins publishing -

Russ: Right.

John: - and that was started by -

Russ: Gloria Steinem.

John: - Gloria Steinem -

Russ: Yeah.

John: - who really got her claim to fame as she infiltrated a Playboy Club and was a Bunny -

Russ: Yeah, that's right

John: - a Playboy Bunny; and she was able to write, I'd say, negative account of her experiences as a Playboy Bunny.

Russ: Right. Okay go.

John: This week in business history in 1974, Soviet dancer Mikhail Baryshnikov defects to the West and was one of the great ballet dancers in history and decided he wanted artistic freedom and he decided to defect to the West.

Russ: That's right.

John: He said good bye to the Soviets and hello to the freedom.

Russ: Yeah; and that happened quite frequently back then. It always made me feel good when it happened, when famous people from the other way of thinking, you know, came over to this way of thinking. I guess it still happens. I know we have a lot people that wanna come to America more than ever come here.

John: Right, I know, yeah. You don't hear about too many people wanting to leave here -

Russ: No you don't.

John: - and go somewhere else.

Russ: That's right. But we'll let ya leave if you wanna leave too.

John: Yeah, we don't hold people here, you know.

Russ: That's right.

John: If you wanna leave; go.

Russ: That's right.

John: Don't let the you know what hit ya in the you know what.

Russ: Well that's right.

John: This week in business history in 1975, Cher, just four days after divorcing Sonny Bono - man, what a big story that was. That was like all over everything.

Russ: Yeah, it was huge.

John: I mean after only four days after divorcing Sonny Bono, she marries Gregg Allman.

Russ: Of the Allman Brothers.

John: Of the Allman Brothers and that didn't last too long.

[Music: "Statesboro Blues"]

Russ: It lasted like a few months I think.

John: A few months.

Russ: Yeah, right. (Laughter)

John: In dog years I guess that'd be like three years or something.

Russ: (Laughter) That's right, that's right.

John: Yeah, okay. This week in business history in 1979, Sony introduces the Walkman. Remember we were talking about the transistor a while back.

Russ: Oh yeah, oh yeah.

John: And but that's what happens. Once this stuff gets miniaturized -

Russ: When the ball gets rolling.

John: - and the ball gets rolling, right, and innovations keep getting innovated into better innovations -

Russ: That's right, there you go.

John: - and the Walkman was quite a deal.

Russ: Did you have one?

John: Oh yeah.

Russ: Oh yeah, they were amazing because they also made it much more common to listen to high-fidelity music through headphones.

John: Uh-huh.

Russ: You know, we had 'em back before then. But when the Walkman - I mean, that was the best way to do it, and man, whoo!

John: This week in business history, 1985 Route 66 ceases to become an official US Highway and became decertified. And that road went from Chicago to Santa Monica, California.

Russ: Yeah. So it just became like an asphalt pavement thing -

John: An asphalt pavement track.

Russ: - and no longer a highway.

John: Yeah. Todd and Buzz are buried along there somewhere.

Russ: Yeah, of course, they veered off Route 66 quite significantly.

John: Well wouldn't you?

Russ: (Laughter) Yeah, right.

John: Okay.

Russ: Alright.

John: Alright; this week in business history in 1993 actress Julia Roberts weds country singer Lyle Lovett. Another strange marriage just like Cher and Gregg Allman.

[Music: "I Married Her Because She Looks Like You"]

Russ: There you go.

John: Yeah.

Russ: It's the week of strange marriages.

John: That's right.

Russ: Yeah.

John: Okay; this week in business history in 1994, Aerosmith becomes the first major band to let fans download a full new track free from the Internet.

[Music: Aerosmith]

Russ: To some people they would say that was the beginning of the end.

John: The beginning of the end.

Russ: Yeah.

John: Well, it's the beginning of that type of, you know, albums and DVDs and CDs and stuff like that.

Russ: Yeah, and I think it also was the end of the big checks that they made, you know, off of those sales.

John: Well they're making their money on the concert sales. That's how they're making up for it.

Russ: That right. That's why there are so many more concerts, which is pretty cool.

John: That's pretty cool. And then they have these VIP seats, you know. If you pay an ungodly amount of money you get to not only sit way up front, but at the end they let you come back and meet one of the band members after the show.

Russ: Kind of. Yeah, I think you kind of get to meet them.

John: I think you get to see one, you don't get to meet one.

Russ: That's right. I don't think the band members are ever really that enthralled with meeting the fans that close, but -

John: I know. You know, why would they, they're just customers. Who wants to mess with those people, you know.

Russ: (Laughter) That's right, that's right.

John: This week in business history in 2008, Bill Gates steps down as the Chairman of Microsoft Corporations to work full-time for the Bill & Melinda Gates Foundation.

Russ: Yeah, yeah, and he's done that pretty well.

John: Okay.

Russ: And that wraps up this morning's history lesson.

John: Hey, that's all I got buddy boy!

Russ: Alright, well that's okay, that's good enough.

John: Alright, okay, I did my best.

Russ: Alright.

John: Alright.

Russ: Alright; and that brings us to the Jargon Challenge Round.

John: That's right. I've been doing pretty good on this -

Russ: You have been, you have been.

John: - up to this point.

Russ: You have been, and this is sort of our vocabulary lesson, but we're required by contract to do it in a contest format -

John: Oh okay, alright.

Russ: - and which means that John has no idea of what word it is that I'm gonna challenge him with this morning.

John: That's right, I do not know.

Russ: Right. I go out and I find new phrases or acronyms or technospeak.

John: Phrases, acronyms, you got that right.

Russ: And the key to the contest is that I say the word -

John: Say the word.

Russ: - and then John has to guess the meaning.

John: Alright, go ahead.

Russ: Today, it's a noun, but it's a phrase noun.

John: Alright.

Russ: You ready? Male Answer Syndrome.

John: Male Answer Syndrome.

Russ: Yeah.

John: Hmm, Male Answer Syndrome. Okay. It has to do with email I think and it's a syndrome where you're obsessed with returning emails and you just, you know, you get one, you gotta send it back, and you discard everything around you and your whole life is -

Russ: Let me give you a hint. It's not M-A-I-L. It's M-A-L-E.

John: Oh, well I was gonna say I thought maybe -

Russ: Yeah; well that's good if you thought.

John: So what is it again?

Russ: Male Answer Syndrome.

John: Male Answer Syndrome.

Russ: Male as in opposite of female.

John: No kidding. Alright, okay; Male Answer Syndrome. That's, you know - some guys are accused of not being very communicative, and when they're not communicating with their spouse, they're engaging in the Male Answer Syndrome.

Russ: (Laughter) No. It seemed like you were heading down the right path and I let you go because, you know, sometimes you improve the meaning.

John: That's right, that's right.

Russ: This morning you didn't. The meaning is the tendency for some men to answer a question even when they don't know that answer. That's the Male Answer Syndrome.

John: What's the whole basis of this show?

Russ: (Laughter) Exactly!

John: (Laughter) BusinessMaker - we don't know what we're talking about.

Russ: That's exactly the whole basis of this show, the Male Answer Syndrome.

John: You thieves let out our secret.

(Laughter)

John: Alright.

Russ: Alright.

John: Okay.

Russ: Alright; and that brings us to Dumb Business Moments. Do we have one to share this morning?

John: Yeah, I got one; yeah, this is pretty funny. (Laughter) Okay, there's a movie theatre in Holtsville, New York, and the audience - parents and their kids and their children - kind of settle in, they get their popcorn, they get their, you know, little popcorn and drinks.

Russ: So it's a family movie.

John: You know, it comes in a little cardboard tray with a little drink and a little french fries or whatever it is -

Russ: Yeah.

John: - and they were all set to see The Last Mimzy -

Russ: The Last Mimzy.

John: Which is - I have no idea what that movie was about, but it was - you can just tell it's a kids movie.

Russ: Yeah, sure.

John: It's cut out for kids; however, there was a mistake.

Russ: Yeah.

John: And what they got instead was the opening scene of The Hills Have Eyes Part II.

Russ: (Laughter) The Hills Have Eyes Part II.

John: Yeah; and what they got to see instead of The Last Mimzy was a chained woman giving birth to a cannibalistic mutant. (Laughter)

Russ: (Laughter) Geez. What was the audience reaction I wonder.

John: I would say they fled in horror.

Russ: (Laughter) The kids, the kids -

John: This happened a while back. I'm sure some of these kids are still getting counseling.

Russ: I bet it was intentional too.

John: A cannibalistic mutant.

Russ: (Laughter) See giving birth from a chained woman?

John: Yeah, a woman in chains. Just - you know.

Russ: (Laughter) It's just not -

John: What are you gonna do?

Russ: You know, it's just not a normal kids wholesome scene I don't think.

John: No, it's not, it's not. But you know, see some of the video games they play -

Russ: Yeah well, it might be like that; alright.

John: But you can imagine little a six, seven-year-old Susie, you know. "Hey mommy, when's the movie gonna - oh my. Aaaah; aaaah; aaaaaaaah!" (Laughter)

Russ: Great; alright. And before we wrap up this morning's school of business, it's time for the very popular PKF Texas' Entrepreneur's Playbook.

John: That's right.

Russ: So let's welcome Mr. Greg Price.

John: Here he is, Mr. Greg, come on in and sit down.

Russ: On the piano.

John: A one and a two and a -

Greg: This is Greg Price with PKF Texas' Entrepreneur's Playbook.

Spyware, trojans, malware, botnets, social engineering, and other crimeware are working to get into your systems and steal your critical data and banking credentials. Are you protected from this onslaught of attacks? Even considering how prevalent cybercrime attacks are in today's business environment, a 2008 Deloitte study found that 65% of US companies do not have a documented process to assess their cybercrime risk. The same study found that 95% of CFOs are not involved in the management of the information security risks despite the importance of financial data and the potential financial impact of a security breach.

The Internet Security Alliance and the American National Standards Institute recently published a framework to assist businesses with developing a comprehensive plan to deal with the financial management of cybercrime. The framework provides structure for the involvement of the entire organization in protecting and defending its assets. The report focuses on the following process areas:

1. Financial
2. Human Resources
3. Legal and Compliance
4. Operations and Technology
5. External Communications and Crisis Management
6. Risk Transfer and Insurance.

Companies should be particularly mindful of their electronic business assets, including intellectual property, customer records, bank accounts, and proprietary data.

Completing a detailed information technology risk assessment should provide a company with the knowledge they need to effectively begin to plan their mitigation strategy to combat cybercrime. Remember, the criminals are working equally hard to stay ahead of your processes and gain access to your assets. If they win, you lose....and maybe you lose your company.

To read and comment on the PKF Texas' Entrepreneur's Playbook, visit my blog, fromgregshead.com. And be sure to check out the new mobile ready website at PKF Texas.com - PKF Texas, The Fit That's Right!

Russ: And that wraps up this morning's School of Business. Stay tuned in for the Aflac BusinessMakers Flashback and we're gonna feature the stories behind three of our key guests. And that's gonna be followed by our featured guest segment where I'm gonna down with Chad Farrell and Brooke Farrell, Co-Founders of RecycleMatch. You're listening to the BusinessMakers Show heard here and online at theBusinessMakers.com.