PKF Texas: The Entrepreneur’s Playbook® - Email Marketing

Get your email contact database up to snuff, you may need it.

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Greg Price
Episode: 269
July 31, 2010

Summary:

Email marketing can be highly beneficial if done well. Greg Price tells how to do it.

Full Interview text

Greg: This is Greg Price with PKF Texas' Entrepreneur's Playbook.

In today's fast-paced economy, you can't afford to lose touch with your clients and prospects. Are you effectively marketing to them over email?

Having a solid, well thought-out email marketing plan is an easy, cost effective way to reach your target audience.

The main thing to keep in mind when reaching out via email is to ask "Is what I am providing of value to the target's business?" Providing valuable content like articles, white papers, industry updates, etc. rather than self-promotional fluff, will help your open and click-through rates. Your emails won't be effective if they don't get read!

Believe it or not, a good open rate for a non-targeted blast with a large list is about 25%. Of course this varies depending on the content and size of your list.

There are several online resources, Constant Contact, Exact Target and Mail Chimp for example, that offer email blast services for a monthly fee based on the size of your list.

Taking the time to build an effective email marketing program will keep you top of mind with your audience and build your brand in the marketplace.

To read and comment on the PKF Texas' Entrepreneur's Playbook, visit my blog, fromgregshead.com. And be sure to check out the new mobile ready website at PKF Texas.com - PKF Texas, The Fit That's Right!