PKF Texas: The Entrepreneur’s Playbook® - YP Networking

Showing your young professionals how to network properly.

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Greg Price
Episode: 268
July 24, 2010

Summary:

Your Young Professionals can be your best ambassadors. Do your YPs know what they need to know, to best represent your company? Greg Price has tips to help you make sure they do.

Full Interview text

Greg: This is Greg Price with PKF Texas' Entrepreneur's Playbook.

In the current economic climate, young professionals (YPs) have started asking themselves: 'What else can I do to add value to my company? How do I venture out into the marketplace to network on behalf of my company?"

Networking can be intimidating to a YP walking into a room filled with more experienced professionals. The key is training your YPs to be prepared to speak intelligently about your company when presented with the opportunity, no matter the setting. The good news is that YPs don't need to know everything; they simply need to know, in general terms, what they are selling.

They should be able to answer the following questions:

What products and services does my company offer?
What are my company's strengths over our competitors?
What are my company's specialties?

The ability to effectively communicate these three key points allow your YPs to pave the way for the introduction to the appropriate people at your company who do know the answers to all of the specific technical questions.

Have your YPs seek out organizations that have a YP focus such as the Greater Houston Partnership's HYPE group or the World Affairs Council Young Pros programs. Getting your YPs into the networking game early allows them to build relationships for the future of your company and their careers.

To read and comment on the PKF Texas' Entrepreneur's Playbook, visit my blog, fromgregshead.com. And be sure to check out the new mobile ready website at PKF Texas.com - PKF Texas, The Fit That's Right!