Russ: Good morning. This is the Business Makers Show, heard here and online at thebusinessmakers.com. This is that show about innovators, about entrepreneurs.

John: That's right, Russ. We're talking about the artists and the athletes of the free enterprise system, and boy, do we need them now.

Russ: You better believe it, and here's our line up. First up for the Aflac BusinessMakers Flashback. This morning we're rolling back to earlier this year when we had Tim Walker, analyst with Hoover's, talking about using Twitter for business. And then for our featured guest segment, our own Esther Steinfeld sat down and spent time with Chris Baggott, the founder and CEO of Compendium Blogware, the blogging platform designed to enhance search engine optimization. And this is a must hear discussion for all of you who want to increase your web search appeal. But first... That's right, it's time for the Business Maker's School of Business, and this is not your business as usual school.

John: That's right, Russ. We have scoured the globe looking at different curricula at the various business schools around the country and the world, too, and we've found that this is the most real world curriculum available.

Russ: That's right, and we kick off The School of Business each Saturday morning with a quote of the day.

John: Quote of the day.

Russ: Today's quote comes from Mr. John Steinbeck.

John: John Steinbeck, the famous author.

Russ: Yeah, you bet. Here we go. "Ideas are like rabbits. You get a couple of them and learn how to handle them, and pretty soon you have a dozen.

John: That's right, and especially if you have a lot of creative people around you that are also idea people.

Russ: You got that right. All right, and that brings us to this week in business history. What do you have for us, John?

John: This week in business history, in 1678, Lady Godiva rode naked through Coventry in protest of taxes, but she ended up near a chocolate store which now bears her name, Godiva chocolates.

Russ: She did.

John: What a way to protest taxes.

Russ: You bet.

John: Okay, this week in business history, in 1821, a guy named James Boyd patents the rubber lined cotton webbed fire hose.

Russ: Ah, yeah, wonder what they did before that?

John: I guess they had asbestos lined cotton-I don't know.

Russ: I guess so.

John: Rubber lined. Okay, this week in business history in 1869, the voting machine is patented by Thomas Edison.

Russ: Oh, there goes that Edison guy again.

John: Thomas Edison, the voting machine. Okay, this week in business history in 1880, the first pay telephone was installed.

Russ: It almost sounds like the first pay phone was shortly after the first phone.

John: Yeah, right.

Russ: It was, let's put a coin operating thing on here and there we go.

John: I wonder who the first criminal was that broke open a pay telephone to get the change out of it. I bet that didn't take very long after it.

Russ: Probably not.

John: Okay, later on in 1880, the U.S. census at the time was 50,155,783 people.

Russ: Wow, so 1880 is 129 years ago, right? Now we were at 50 million as opposed to 300+ million, right?

John: Yeah, it's grown about six-fold.

Russ: Okay.

John: Okay, 1884 this week in business history, Dr. John Harvey Kellogg patents the flake cereal.

Russ: Oh my goodness, flake cereal.

John: Frosted flakes, corn flakes.

Russ: Yeah.

John: Okay, this week in business history, in 1851, the first baseball uniforms are worn by the New York Knickerbockers, not your traditional baseball uniform as referred to today. This involved a straw hat.

Russ: A straw hat? I guess before 1851, they just all dressed in what they had on.

John: Whatever they had on, yeah.

Russ: They probably didn't have their names on the backs of their jerseys or none of that stuff.

John: Or probably no endorsements from the sportswear manufacturers.

Russ: What a bummer.

John: What a bummer. Okay, this week in business history in 1856, Colin Whipple patents the screw manufacturing machine.

Russ: Yeah, all these steps along the way.

John: That guy screwed over a lot of people in his career.

Russ: He did.

John: This week in business history in 1928, Velveeta cheese-you know, this is one of my favorite Hors d'oeuvres, Velveeta cheese on Ritz crackers, Velveeta cheese on melba toast.

Russ: Yeah.

John: Well, you name it, Velveeta cheese goes with everything. Now, Velveeta's a brand name of a processed product that was actually made in 1918 by a Swiss immigrant named Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923; however, the Velveeta Cheese Company was incorporated as a separate company and was sold to Kraft Foods in 1927.

Russ: Ah, okay, but that familiar yellow box of Velvetta is really just Kraft's version, and that didn't come at until 1928.

John: Yeah, right, right. Okay, this week in business history in 1946, the first bikini bathing suit was displayed in Paris.

Russ: Right, okay.

John: Later on, 1959 this week in business history, Bob Dylan graduated from Hibbing High School in Minnesota.

[Music: Positively 4th Street Blues]

Russ: I bet it would've been interesting to know Bob Dylan in high school. I bet there's some stories from that high school, man.

John: Yeah, speaking of stories, this week in business history in 1964, the Beetles song Love Me Do goes number one on the charts.

[Music: "Love Me Do"]

Russ: Great song.

John: Okay, this week in business history in 1966, George Harrison is impressed by Ravi Shankar's concert in London, and Ravi Shankar was an Indian musician.

Russ: I saw Ravi Shankar at the Lewisville pop festival. It also was a concert that Led Zeppelin was there. Santana was there. Janis Joplin was there. I mean-

John: Wow.

Russ: But, I still wasn't a big fan of Ravi, but his daughter is none other than Nora Jones.

John: Ah, I did not know that.

Russ: Yeah.

John: This week in business history in 1967, the Beetles released Sergeant Pepper's Lonely Heart's Club Band in U.S. and goes gold.

[Music: "Sergeant Pepper's Lonely Hearts"]

John: That was a revolutionary piece of music.

Russ: It was and a revolutionary album cover too. Oh my goodness.

John: Oh yeah, it had all those photographs on it. All right, this week in business history, Aretha Franklin, we talked about her Respect single a couple of weeks ago. Well, it reaches number one this week, a couple of weeks later.

Russ: Wow, cool.

John: This week in history Simon and Garfunkel's Mrs. Robinson, which is kind of like the theme song of the movie The Graduate, and kind of like an anthem for that era, hits number one.

Russ: An anthem for younger men liking older women.

[Music: "Mrs. Robinson"]

John: Okay, this week in business history in 1970, Ray Davies of The Kinks, a great rock group from Great Britain, had to take a round trip New York to London to change one word in a song called Lola. He had to change the word Coca-Cola to cherry cola because of BBC as a commercial reference ban.

Russ: You're kidding me. He flew a round trip to change Coca-Cola to cherry cola. What a story. You don't get this stuff at regular business school, do you?

John: I don't think so

[Music: "Lola"]

John: Okay, this week in business history in 1971, the Ed Sullivan show, his final show, airs on CBS.

Russ: Were you a fan of that show?

John: Yeah.

Russ: I was too. The entertainment was incredible.

John: I liked the guy who had the sticks with the pie plates and they were playing the sabered nuts, da, da, da, da, da, da, da, da, da, da, da, da, da, da, da, da, da, da, da, da, da, da, and he's got the sticks going-you know-and the pie plates and everything.

Russ: Right, right, and the diversity of talent in the show was just unbelievable.

John: I know, I know. This week in business history in 1973, a patent for the ATM, Don Wetzel, Tom Barnes, and George Chastain, 1973. There's a trio that probably is doing pretty well still.

Russ: Yeah, they've probably been at the beach ever since then, man, cool.

John: Yeah, okay, this week in business history in 1974, the Heimlich maneuver for rescuing choking victims is published in the Journal of Emergency Medicine.

Russ: I bet many people died because the general population didn't know about it.

John: Didn't know about it before then. Yeah, there was probably one guy named Heimlich.

John: I wonder if he got royalties.

Russ: Every time you use it, you got to send him a buck.

John: All right, this week in business history in 1975, Ron Woods replaces Mick Taylor as a Rolling Stones guitarist.

Russ: Well, yeah, 1975, many real Stones fans still consider Ron Woods the new guy.

John: What happened to him?

Russ: The new guy. Well, Mick Taylor was just-

John: He burst into flames.

Russ: No, he was just tired of playing and Ron needed a job and so he's only been there like 34 years, so they still don't know if he's going to cut it.

John: Okay, this week in business history in 1977, the Apple II, the first personal computer, goes on sale. But this really wasn't the first personal computer. Okay? It was a major advancement over the first computer, but the first computer was the Apple I, which is a limited production circuit board.

Russ: More like a kit, probably.

John: A kit, like a Heath kit. Remember Heath kit?

Russ: Yeah, it was very similar to Heath kit.

John: Okay, this week in business history in1980, the first transmission of CNN cable new network.

Russ: Wow, and how that has caught on.

John: Okay, this week in business history in 1981, Barbara Walters asked Katharine Hepburn what kind of tree she would be.

Russ: That happened in this week-

John: Yeah, right.

Russ: -in 1981?

John: Yeah right, yeah, but see the thing is, it didn't really happen that way. Barbara Walters-you can criticize her arguably for a lot of things, but this isn't really one of the things.

Russ: And why is that?

John: Well, during the conversation, Katharine referred to herself as a tree.

Russ: Oh.

John: And Barbara Walters said, "Well, what kind of a tree do you think you are?"

Russ: I've never heard that before.

John: Well, that's why-I actually saw this. I actually-

Russ: You saw it live?

John: No, I remembered it as most people remember, but within the past year, year and a half, I saw a show where they were interviewing Barbara Walters and she recounted it.

Russ: She explained it.

John: She explained it, and then they showed the actual clip.

Russ: Wow, interesting.

John: Okay, this week in business history in 2008, Usain Bolt breaks a world record in the 100-meter sprint. Nine point seven two seconds.

Russ: That, that was the most incredible thing I've ever seen. You know, everybody wanted to talk about our guy Phelps the swimmer. To me, the 100-meter dash with Usain Bolt was just incredible. I've always been sort of a sprinter fan, and to watch that, just blew me away.

John: Well, that's what happened to a lot of his opponents. He blew them away too.

Russ: That's right, that's right, okay, and what's next?

John: I don't know.

Russ: That's the end of the history lesson for today? Oh my goodness, fantastic history lesson once again. All right, and that brings us to navigating business jargon. This is our vocabulary lesson where we do our best to go out there and find the new words, the new acronyms, the new techno speak words that are just showing up every day, and we present them in a contest format.

John: A contest format.

Russ: And that's where I get to select the word, actually.

John: Yeah, you get to select the word, right, yeah.

Russ: And I know the word, and I, and I know the meaning of the word.

John: Just because you looked it up.

Russ: That's right, and then I say the word.

Russ: And John does his best at guessing the meaning. Here it is, this morning's word is geo-fencing.

John: Geo-fencing?

Russ: Yeah.

John: Geo, geo is like a-geology, it's a prefix that relates to the earth and geography.

Russ: You're way off.

John: All right, okay.

Russ: Buzz. What it is, is pretty cool. It's what you do when via a GPS system or a mobile telephone, you set a physical boundary to where someone can roam. If they exceed it, you get a warning. If you think about it, a lot of us that might have teenagers would like to do some geo-fencing, and sometimes-

John: Or micro-managing employers.

Russ: That's, well, it happens a lot in delivery companies.

John: Or Jack Bauer. A lot of people that work with Jack Bauer have it-you know-on 24 has one of those things.

Russ: There you go, see, geo-fencing.

John: Yeah.

Russ: And that brings us to dumbest moments. Do you have one for us?

John: If you remember the last couple weeks, we've been talking about dumb moments that CEOs do. Okay, well, employees are not immune from dumb moments.

Russ: Well, I agree with that totally.

John: A postal worker in Michigan has admitted to steeling some $20,000 worth of first class stamps that he put on these auction sites so he could sell them, and he was trying to get his mortgage paid.

Russ: Twenty thousand dollars worth of postage stamps.

John: Yeah, that comes to about $47,000 stamps.

Russ: Of 42 cent stamps.

John: Based on the current-

Russ: Yeah.

John: How can someone pilfer that much product out of your employer? You need another stamp. There's still 47,000 of those things. He thinks that's not going to go unnoticed, especially when you put it on a public auction site?

Russ: All right. All right, and before we wrap up this morning's school of business, it's time for the very popular PKF Texas, entrepreneur's playbook.

John: The guy is always on time.

Russ: That's right, so let's welcome Greg Price on the piano.

Russ and John: Okay, a one, and a two, and a-

[PKF Texas - The Entrepreneurs Playbook]

Russ: And you're listening to The Business Makers Show, heard here and online thebusinessmakers.com.