Episode 207: Entrepreneurial Restauranteurs
If you eat, you will LOVE this show! First, a fascinating story from Inaki Orozco, founder of Riazul Imports and the power behind Riazul Premium Tequila. When Orozco was presented with a timely opportunity, he took the leap. This is a wonderful story about making your own luck. Then, flash back to summer 2006 when Russ interviewed Patrick Henry, founder of Patrick Henry Creative Promotions, a food and beverage advertising agency. Henry has created a niche for himself and the impact of his work expands from coast to coast.
Russ and John present the NOT your business-as-usual show that features make-it-happen entrepreneurs. Includes: BusinessMakers Quote of the Week—a catchy comparison by former BusinessMakers guest Jason Pontin; This Week in Business History includes such intriguing inventions as insurance, bifocals, the Dow Jones Industrial, the “H” bomb and the Golden Gate Bridge; Navigating Business Jargon—acronyms, technospeak and trendy new stuff; and Dumbest Moments in Business History—a butcher’s son grows his company and destroys the economy in the process.
When Inaki Orozco inherited family land in the Highlands of Jalisco, Mexico, he soon realized he’d been presented with an opportunity of circumstance and coincidence. Russ visits with an entrepreneur who has a remarkable tale to tell. Orozco engineered the creation of a blue agave farm and the development of his premium tequila with the tenacity and passion of a true entrepreneur. When he was presented with a timely opportunity, he took the leap. This is a wonderful story about making your own luck.
Russ flashes back to summer 2006 and his interview with food and beverage expert Patrick Henry, founder and CEO of Patrick Henry Creative Promotions Inc. The company, an ad agency, specializes in food and beverage. If you eat out on occasion, you have enjoyed the results of his efforts. Henry’s company works with nationwide restaurants, upscale hotels and liquor manufacturers. They create drinks, develop national marketing programs to accompany television advertising campaigns. As tastes change, Henry works with his clients to update their menus and to launch dining promotions. He has created a niche for himself and the impact of his work expands coast to coast.
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